60
NPS
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King's Hawaiian
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About King's Hawaiian's Brand
King's Hawaiian Bakery hangs its lei in Southern California and Georgia. The company produces bakery products, including its flagship product, Hawaiian sweet bread. King's Hawaiian was founded in 1955 by Robert Taira. The company has grown from a small bakery operation in Hawaii to a distribution company selling bread and rolls nationwide from plants in Torrance, CA and Oakwood, GA. Its products can be found in the bakery sections of select grocery stores including Safeway, Albertson's, and HEB. King's Hawaiian also operates two restaurants, King's Hawaiian Bakery & Restaurant and The Local Place Bakery & Cafe, both located in Torrance, California.
Brand at a Glance
84%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
King's Hawaiian CMO
Chad Donvito
Chad Donvito serves as Chief Marketing Officer of King's Hawaiian. Chad currently resides in the Orange County, California Area.
King's Hawaiian NPS
King's Hawaiian's Net Promoter Score (NPS) is a 60 with 76% Promoters, 8% Passives, and 16% Detractors. Net Promoter Score tracks whether King's Hawaiian's customers would recommend using the product based on a scale of -100 to 100.
King's Hawaiian Overall NPS
| 76% | Promoters |
|---|---|
| 8% | Passives |
| 16% | Detractors |
King's Hawaiian NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 58 | Nov 2024 | 58 |
Dec 2024 58 | Dec 2024 | 58 |
Jan 2025 60 | Jan 2025 | 60 |
Feb 2025 62 | Feb 2025 | 62 |
Mar 2025 62 | Mar 2025 | 62 |
Apr 2025 62 | Apr 2025 | 62 |
Jun 2025 61 | Jun 2025 | 61 |
Jul 2025 59 | Jul 2025 | 59 |
Nov 2025 61 | Nov 2025 | 61 |
Jan 2026 61 | Jan 2026 | 61 |
Feb 2026 61 | Feb 2026 | 61 |
Mar 2026 60 | Mar 2026 | 60 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
King's Hawaiian NPS by Gender
Female customers rated King's Hawaiian's NPS 16 points higher than Male customers.
Male
50
King's Hawaiian's NPS was rated 50 by Male customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Female
66
King's Hawaiian's NPS was rated 66 by Female customers on Comparably.
83%
Promoters
0%
Passives
17%
Detractors
King's Hawaiian NPS by Ethnicity
King's Hawaiian's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 46 | Caucasian | 46 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
King's Hawaiian NPS by Age
King's Hawaiian's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
King's Hawaiian NPS by Usage
King's Hawaiian's NPS was rated the highest by customers who have used King's Hawaiian's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -34 | 1 to 2 Years | -34 |
5 to 10 Years 60 | 5 to 10 Years | 60 |
Over 10 Years 72 | Over 10 Years | 72 |
King's Hawaiian Customer Reviews
Out of the 8 King's Hawaiian customer reviews 8 were positive and 0 were constructive. King's Hawaiian customer reviews reflect that all customers have a favorable experience using the products/services of the company.
King's Hawaiian Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of King's Hawaiian users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
King's Hawaiian Customer Loyalty Score by Gender
King's Hawaiian's Customer Loyalty score was rated 85 by both Female and Male customers on Comparably.
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Male
85%
Yes
Female
85%
Yes
King's Hawaiian Customer Loyalty Score by Ethnicity
King's Hawaiian's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of King's Hawaiian.
84
out of 100
Caucasian
100
out of 100
Hispanic or Latino
78
out of 100
Asian or Pacific Islander
King's Hawaiian Customer Loyalty Score by Age
King's Hawaiian's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 55% | 46-50 | 55% |
66+ 87% | 66+ | 87% |
King's Hawaiian Customer Loyalty Score by Usage
King's Hawaiian's Customer Loyalty score was rated the highest by customers who have used King's Hawaiian's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
King's Hawaiian Customer Loyalty Score by Industry
King's Hawaiian's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
King's Hawaiian Product Quality
4.2/5
King's Hawaiian has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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King's Hawaiian Product Information
King's Hawaiian’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated King's Hawaiian's product the highest. Reviewers from the Tech industry rated King's Hawaiian the lowest at 4.3.
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Goods
Quick Insights into King's Hawaiian Product Quality
King's Hawaiian's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 66+.
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Ranked King's Hawaiian Product Quality the Highest
Ranked King's Hawaiian Product Quality the Lowest
King's Hawaiian Product Quality Score by Gender
Female customers rated King's Hawaiian's Product Quality score 0.3 stars higher than Male customers.
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Male
4.2/5
Female
4.5/5
King's Hawaiian Product Quality Score by Ethnicity
King's Hawaiian's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of King's Hawaiian.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
King's Hawaiian Product Quality Score by Age
King's Hawaiian's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of King's Hawaiian.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 4.7 | 46-50 | 4.7 |
66+ 3.8 | 66+ | 3.8 |
King's Hawaiian Product Quality Score by Usage
King's Hawaiian's Product Quality score was rated the highest by customers who have used King's Hawaiian's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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King's Hawaiian Product Quality Score by Industry
King's Hawaiian's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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King's Hawaiian Pricing
King's Hawaiian ROI & Value For Money
3.9/5
King's Hawaiian has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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King's Hawaiian Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Accounting industry think that they had the lowest ROI from King's Hawaiian.
Quick Insights into King's Hawaiian ROI
King's Hawaiian's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked King's Hawaiian ROI the Highest
Ranked King's Hawaiian ROI the Lowest
King's Hawaiian ROI Score by Gender
Female customers rated King's Hawaiian's ROI score 0.1 stars higher than Male customers.
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Male
4/5
Female
4.1/5
King's Hawaiian ROI Score by Ethnicity
King's Hawaiian's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of King's Hawaiian.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
King's Hawaiian ROI Score by Age
King's Hawaiian's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of King's Hawaiian.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 4 | 46-50 | 4 |
66+ 3.6 | 66+ | 3.6 |
King's Hawaiian ROI Score by Usage
King's Hawaiian's ROI score was rated the highest by customers who have used King's Hawaiian's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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King's Hawaiian ROI Score by Industry
King's Hawaiian's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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King's Hawaiian Customer Satisfaction (CSAT)
King's Hawaiian Customer Satisfaction (CSAT) Score
81 / 100
King's Hawaiian has an overall Customer Satisfaction score of 81 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
58%
Satisfied
23%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
4%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into King's Hawaiian Customer Satisfaction
King's Hawaiian's Customer Satisfaction score was rated highest by customers who have used King's Hawaiian's products/services for 5 to 10 Years, and rated lowest by customers who have used King's Hawaiian's products/services for 1 to 2 Years.
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Ranked King's Hawaiian Customer Satisfaction the Highest
Ranked King's Hawaiian Customer Satisfaction the Lowest
King's Hawaiian Customer Satisfaction Score by Gender
Female customers rated King's Hawaiian's Customer Satisfaction score 17 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of King's Hawaiian.
75 / 100
MaleVery Satisfied | 58% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
92 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 58% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 0% |
King's Hawaiian Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
King's Hawaiian's Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.
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73 / 100
Very Satisfied
64%
Satisfied
9%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
9%
CSAT according to Hispanic or Latino
King's Hawaiian's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
King's Hawaiian's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of King's Hawaiian.
75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
King's Hawaiian Customer Satisfaction Score by Age
King's Hawaiian's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of King's Hawaiian.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 75% | |||||||||||||||
| 66+ | 72% |
King's Hawaiian Customer Satisfaction Score by Usage
King's Hawaiian's Customer Satisfaction score was rated the highest by customers who have used King's Hawaiian's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
King's Hawaiian Customer Satisfaction Score by Industry
King's Hawaiian's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "King's Hawaiian Customer Satisfaction Score by Industry",
"text": "King's Hawaiian's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "King's Hawaiian's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Accounting",
"groupId": 495,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "King's Hawaiian's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
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"score": 100,
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}King's Hawaiian Customer Service
4/5
King's Hawaiian has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About King's Hawaiian's Customer Service
Address
19161 Harborgate Way, Torrance, CA 90501
Website
https://www.kingshawaiian.com
Phone Number
310-965-3500
King's Hawaiian's Social Links
Quick Insights into King's Hawaiian Customer Service
King's Hawaiian's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers who have used King's Hawaiian's products/services for 1 to 2 Years.
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Ranked King's Hawaiian Customer Service the Highest
Ranked King's Hawaiian Customer Service the Lowest
King's Hawaiian Customer Service Score by Gender
Female customers rated King's Hawaiian's Customer Service score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of King's Hawaiian.
Male
3.9/5
Female
4.5/5
King's Hawaiian Customer Service Score by Ethnicity
King's Hawaiian's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of King's Hawaiian.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
King's Hawaiian Customer Service Score by Age
King's Hawaiian's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of King's Hawaiian.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 4.4 | 46-50 | 4.4 |
66+ 3.8 | 66+ | 3.8 |
King's Hawaiian Customer Service Score by Usage
King's Hawaiian's Customer Service score was rated the highest by customers who have used King's Hawaiian's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
King's Hawaiian Customer Service Score by Industry
King's Hawaiian's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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King's Hawaiian as an Employer
4.1/5
King's Hawaiian has a 4.1/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
King's Hawaiian scored a 60 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of King's Hawaiian would recommend the brand to a friend. ENPS measures how likely King's Hawaiian employees would recommend working at King's Hawaiian to a friend.
Net Promoter Score
60
NPS Score
| 76% | Promoters |
|---|---|
| 8% | Passive |
| 16% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 56% | Promoters |
|---|---|
| 16% | Passive |
| 28% | Detractors |
