4
NPS
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Kite Pharma
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About Kite Pharma's Brand
Kite, a Gilead Company, is a global biopharmaceutical company based in Santa Monica, California, with manufacturing operations in North America and Europe. Kite’s singular focus is cell therapy to treat and potentially cure cancer. As the cell therapy leader, Kite has more approved CAR T indications to help more patients than any other company. For more information on Kite, please visit www.kitepharma.com.
Brand at a Glance
72%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Kite Pharma NPS
Kite Pharma's Net Promoter Score (NPS) is a 4 with 39% Promoters, 26% Passives, and 35% Detractors. Net Promoter Score tracks whether Kite Pharma's customers would recommend using the product based on a scale of -100 to 100.
Kite Pharma Overall NPS
| 39% | Promoters |
|---|---|
| 26% | Passives |
| 35% | Detractors |
Kite Pharma NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 12 | Sep 2022 | 12 |
Oct 2022 16 | Oct 2022 | 16 |
Dec 2022 10 | Dec 2022 | 10 |
Mar 2023 13 | Mar 2023 | 13 |
Apr 2023 8 | Apr 2023 | 8 |
Oct 2023 9 | Oct 2023 | 9 |
Dec 2023 4 | Dec 2023 | 4 |
Mar 2024 0 | Mar 2024 | 0 |
Apr 2024 6 | Apr 2024 | 6 |
Jun 2024 2 | Jun 2024 | 2 |
Aug 2024 7 | Aug 2024 | 7 |
Jul 2025 2 | Jul 2025 | 2 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kite Pharma NPS by Gender
Male customers rated Kite Pharma's NPS 8 points higher than Female customers.
Male
75
Kite Pharma's NPS was rated 75 by Male customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
Female
67
Kite Pharma's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Kite Pharma NPS by Ethnicity
Kite Pharma's NPS was rated 100 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Kite Pharma NPS by Usage
Kite Pharma's NPS was rated 80 points by customers who have used Kite Pharma's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 80 | Less than 1 Year | 80 |
Kite Pharma Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Kite Pharma users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Kite Pharma Customer Loyalty Score by Gender
Kite Pharma's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Kite Pharma.
Male
100%
Yes
Female
100%
Yes
Kite Pharma Customer Loyalty Score by Ethnicity
Kite Pharma's Customer Loyalty score was rated 70% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Kite Pharma.
70
out of 100
Asian or Pacific Islander
Kite Pharma Customer Loyalty Score by Usage
Kite Pharma's Customer Loyalty score was rated 82% by customers who have used Kite Pharma's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Kite Pharma Product Quality
3.7/5
Kite Pharma has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Kite Pharma's overall Product Quality score rated by its users and customers.
Kite Pharma Product Information
Kite Pharma’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://www.kitepharma.com
- Company Size
- 201-500 Employees
Industry
Biotech and Pharmaceuticals
Quick Insights into Kite Pharma Product Quality
Kite Pharma's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Kite Pharma's Product Quality.
Ranked Kite Pharma Product Quality the Highest
Ranked Kite Pharma Product Quality the Lowest
Kite Pharma Product Quality Score by Gender
Male customers rated Kite Pharma's Product Quality score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Kite Pharma.
Male
4.5/5
Female
4.1/5
Kite Pharma Product Quality Score by Ethnicity
Kite Pharma's Product Quality score was rated 4 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Kite Pharma.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Kite Pharma Product Quality Score by Usage
Kite Pharma's Product Quality score was rated 4.3 stars by customers who have used Kite Pharma's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Kite Pharma Pricing
Kite Pharma ROI & Value For Money
3.6/5
Kite Pharma has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Kite Pharma ROI
Kite Pharma's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Male customers.
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Ranked Kite Pharma ROI the Highest
Ranked Kite Pharma ROI the Lowest
Kite Pharma ROI Score by Gender
Kite Pharma's ROI score was rated 4.6 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Kite Pharma.
Male
4.6/5
Female
4.6/5
Kite Pharma ROI Score by Ethnicity
Kite Pharma's ROI score was rated 4.6 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Kite Pharma.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Kite Pharma ROI Score by Usage
Kite Pharma's ROI score was rated 4.2 stars by customers who have used Kite Pharma's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Kite Pharma Customer Satisfaction (CSAT)
Kite Pharma Customer Satisfaction (CSAT) Score
61 / 100
Kite Pharma has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
39%
Satisfied
22%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Kite Pharma Customer Satisfaction
Kite Pharma's Customer Satisfaction score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Kite Pharma's Customer Satisfaction.
Ranked Kite Pharma Customer Satisfaction the Highest
Kite Pharma Customer Satisfaction Score by Gender
Kite Pharma's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Kite Pharma.
100 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Kite Pharma Customer Service
3.7/5
Kite Pharma has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Kite Pharma's overall Customer Service score rated by its users and customers.
About Kite Pharma's Customer Service
Address
2400 Broadway, Santa Monica, CA 90404
Website
http://www.kitepharma.com
Phone Number
3108249999
Kite Pharma's Social Links
Quick Insights into Kite Pharma Customer Service
Kite Pharma's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Kite Pharma's Customer Service score.
Ranked Kite Pharma Customer Service the Highest
Ranked Kite Pharma Customer Service the Lowest
Kite Pharma Customer Service Score by Gender
Male customers rated Kite Pharma's Customer Service score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Kite Pharma.
Male
4.7/5
Female
4.6/5
Kite Pharma Customer Service Score by Ethnicity
Kite Pharma's Customer Service score was rated 4.6 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Kite Pharma.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Kite Pharma Customer Service Score by Usage
Kite Pharma's Customer Service score was rated 4.3 stars by customers who have used Kite Pharma's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Kite Pharma as an Employer
3.6/5
Kite Pharma has a 3.6/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Kite Pharma scored a 4 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Kite Pharma would recommend the brand to a friend. ENPS measures how likely Kite Pharma employees would recommend working at Kite Pharma to a friend.
Net Promoter Score
4
NPS Score
| 39% | Promoters |
|---|---|
| 26% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 46% | Promoters |
|---|---|
| 19% | Passive |
| 35% | Detractors |
