-14
NPS
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Kobalt
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About Kobalt's Brand
Through technology, Kobalt offers an alternative to the traditional music business model. Publishing, label services, & neighboring rights.
Brand at a Glance
57%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
2.6/5
Customer Service
Kobalt CMO
Kobalt NPS
Kobalt's Net Promoter Score (NPS) is a -14 with 43% Promoters, 0% Passives, and 57% Detractors. Net Promoter Score tracks whether Kobalt's customers would recommend using the product based on a scale of -100 to 100.
Kobalt Overall NPS
| 43% | Promoters |
|---|---|
| 0% | Passives |
| 57% | Detractors |
Kobalt NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 33 | Jul 2022 | 33 |
Sep 2022 39 | Sep 2022 | 39 |
Dec 2022 29 | Dec 2022 | 29 |
Jan 2023 20 | Jan 2023 | 20 |
Feb 2023 13 | Feb 2023 | 13 |
Mar 2023 5 | Mar 2023 | 5 |
May 2023 0 | May 2023 | 0 |
Jun 2023 -5 | Jun 2023 | -5 |
Jul 2023 -10 | Jul 2023 | -10 |
Sep 2023 -15 | Sep 2023 | -15 |
Oct 2023 -19 | Oct 2023 | -19 |
Nov 2023 -13 | Nov 2023 | -13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kobalt NPS by Gender
Kobalt's NPS was rated -60 by Male customers on Comparably.
Male
-60
Kobalt's NPS was rated -60 by Male customers on Comparably.
20%
Promoters
0%
Passives
80%
Detractors
Female
N/A
Kobalt's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Kobalt NPS by Ethnicity
Kobalt's NPS was rated -60 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
Kobalt NPS by Age
Kobalt's NPS was rated -34 points by customers ages 51-55 on Comparably.
Kobalt NPS by Usage
Kobalt's NPS was rated -50 points by customers who have used Kobalt's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
Kobalt Customer Reviews
Out of the 2 Kobalt customer reviews 0 were positive and 2 were constructive. Kobalt customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Kobalt Customer Loyalty
57%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
57% of Kobalt users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Kobalt Customer Loyalty Score by Gender
Kobalt's Customer Loyalty score was rated 46 by Male customers on Comparably.
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Male
46%
Yes
Female
N/A
Yes
Kobalt Customer Loyalty Score by Ethnicity
Kobalt's Customer Loyalty score was rated 46% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Kobalt.
46
out of 100
Caucasian
Kobalt Customer Loyalty Score by Age
Kobalt's Customer Loyalty score was rated 40% by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Kobalt.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 40% | 51-55 | 40% |
Kobalt Customer Loyalty Score by Usage
Kobalt's Customer Loyalty score was rated 33% by customers who have used Kobalt's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Kobalt Customer Loyalty Score by Industry
Kobalt's Customer Loyalty score was rated 70% by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Kobalt Product Quality
2.8/5
Kobalt has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Kobalt Product Information
Kobalt’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Kobalt's product the highest.
- Website
- http://www.kobaltmusic.com
- Company Size
- 201-500 Employees
Industry
Tech
Business Services
Content
Media
Sports & Entertainment
Quick Insights into Kobalt Product Quality
Kobalt's Product Quality score was rated highest by customers who have used Kobalt's products/services for Less than 1 Year.
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Ranked Kobalt Product Quality the Highest
Kobalt Product Quality Score by Gender
Kobalt's Product Quality score was rated 2.8 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Kobalt.
Male
2.8/5
Female
N/A
Kobalt Product Quality Score by Ethnicity
Kobalt's Product Quality score was rated 2.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Kobalt.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Kobalt Product Quality Score by Age
Kobalt's Product Quality score was rated 1.5 stars by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Kobalt.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
Kobalt Product Quality Score by Usage
Kobalt's Product Quality score was rated 3 stars by customers who have used Kobalt's products/services for Less than 1 Year.
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Kobalt Product Quality Score by Industry
Kobalt's Product Quality score was rated 2.3 stars by Construction industry customers.
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Kobalt Pricing
Kobalt ROI & Value For Money
2.7/5
Kobalt has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Kobalt's overall ROI score rated by its users and customers.
Kobalt Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry.
Quick Insights into Kobalt ROI
Kobalt's ROI score was rated highest by customers from the Construction industry.
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Ranked Kobalt ROI the Highest
Kobalt ROI Score by Gender
Kobalt's ROI score was rated 2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Kobalt.
Male
2/5
Female
N/A
Kobalt ROI Score by Ethnicity
Kobalt's ROI score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Kobalt.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Kobalt ROI Score by Age
Kobalt's ROI score was rated 2.8 stars by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Kobalt.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 2.8 | 51-55 | 2.8 |
Kobalt ROI Score by Usage
Kobalt's ROI score was rated 2.2 stars by customers who have used Kobalt's products/services for Less than 1 Year.
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Kobalt ROI Score by Industry
Kobalt's ROI score was rated 3.5 stars by Construction industry customers.
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Kobalt Customer Satisfaction (CSAT)
Kobalt Customer Satisfaction (CSAT) Score
15 / 100
Kobalt has an overall Customer Satisfaction score of 15 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
15%
Satisfied
0%
Neither Satisfied nor Dissatisfied
32%
Dissatisfied
15%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Kobalt Customer Satisfaction
Kobalt's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Kobalt's Customer Satisfaction.
Ranked Kobalt Customer Satisfaction the Highest
Kobalt Customer Satisfaction Score by Gender
Kobalt's Customer Satisfaction score was rated 25 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Kobalt.
25 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Kobalt Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Kobalt's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Kobalt.
25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%
Kobalt Customer Satisfaction Score by Usage
Kobalt's Customer Satisfaction score was rated 25 points by customers who have used Kobalt's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Kobalt Customer Service
2.6/5
Kobalt has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Kobalt's overall Customer Service score rated by its users and customers.
About Kobalt's Customer Service
Address
220 West 42nd St, 11th Flr, New York City, NY
Website
http://www.kobaltmusic.com
Quick Insights into Kobalt Customer Service
Kobalt's Customer Service score was rated highest by customers from the Construction industry.
Sign Up to unlock insights into how customers have ranked Kobalt's Customer Service score.
Ranked Kobalt Customer Service the Highest
Kobalt Customer Service Score by Gender
Kobalt's Customer Service score was rated 1.7 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Kobalt.
Male
1.7/5
Female
N/A
Kobalt Customer Service Score by Ethnicity
Kobalt's Customer Service score was rated 1.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Kobalt.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Kobalt Customer Service Score by Age
Kobalt's Customer Service score was rated 2 stars by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Kobalt.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 2 | 51-55 | 2 |
Kobalt Customer Service Score by Usage
Kobalt's Customer Service score was rated 1.6 stars by customers who have used Kobalt's products/services for Less than 1 Year.
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Kobalt Customer Service Score by Industry
Kobalt's Customer Service score was rated 3.5 stars by Construction industry customers.
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Kobalt as an Employer
3.7/5
Kobalt has a 3.7/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Kobalt scored a -14 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Kobalt would recommend the brand to a friend. ENPS measures how likely Kobalt employees would recommend working at Kobalt to a friend.
Net Promoter Score
-14
NPS Score
| 43% | Promoters |
|---|---|
| 0% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 44% | Promoters |
|---|---|
| 12% | Passive |
| 44% | Detractors |
