0
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Kobo
Marketing or Exec? Claim Your Free Account
About Kobo's Brand
Kobo offers an open platform for e-reading.
Brand at a Glance
75%
Customer Loyalty
3.2/5
Product Quality
3.3/5
Pricing
3.1/5
Customer Service
Kobo NPS
Kobo's Net Promoter Score (NPS) is a 0 with 41% Promoters, 18% Passives, and 41% Detractors. Net Promoter Score tracks whether Kobo's customers would recommend using the product based on a scale of -100 to 100.
Kobo Overall NPS
| 41% | Promoters |
|---|---|
| 18% | Passives |
| 41% | Detractors |
Kobo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 60 | Dec 2022 | 60 |
Mar 2023 29 | Mar 2023 | 29 |
Jul 2023 0 | Jul 2023 | 0 |
Aug 2023 -10 | Aug 2023 | -10 |
Nov 2023 -32 | Nov 2023 | -32 |
Jan 2024 -20 | Jan 2024 | -20 |
Feb 2024 -19 | Feb 2024 | -19 |
Mar 2024 -7 | Mar 2024 | -7 |
Apr 2024 0 | Apr 2024 | 0 |
Oct 2024 -5 | Oct 2024 | -5 |
Feb 2025 -4 | Feb 2025 | -4 |
Jul 2025 -1 | Jul 2025 | -1 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kobo NPS by Gender
Kobo's NPS was rated 0 by both Female and Male customers on Comparably.
Male
0
Kobo's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
0
Kobo's NPS was rated by Female customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
Kobo NPS by Ethnicity
Kobo's NPS was rated -25 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
Kobo NPS by Usage
Kobo's NPS was rated -67 points by customers who have used Kobo's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -67 | Over 10 Years | -67 |
Kobo Customer Reviews
Out of the 3 Kobo customer reviews 2 were positive and 1 was constructive. Kobo customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Kobo Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Kobo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Kobo Customer Loyalty Score by Gender
Male customers rated Kobo's Customer Loyalty score 18% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Kobo.
Male
100%
Yes
Female
82%
Yes
Kobo Customer Loyalty Score by Ethnicity
Kobo's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Kobo.
78
out of 100
Caucasian
Kobo Customer Loyalty Score by Usage
Kobo's Customer Loyalty score was rated 100% by customers who have used Kobo's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Kobo Product Quality
3.2/5
Kobo has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Kobo's overall Product Quality score rated by its users and customers.
Kobo Product Information
Kobo’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.kobo.com
- Company Size
- 201-500 Employees
Industry
Tech
Content
Ecommerce and Marketplaces
Media
SaaS
Sports & Entertainment
Quick Insights into Kobo Product Quality
Kobo's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Kobo's Product Quality.
Ranked Kobo Product Quality the Highest
Ranked Kobo Product Quality the Lowest
Kobo Product Quality Score by Gender
Female customers rated Kobo's Product Quality score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Kobo.
Male
2.7/5
Female
3.4/5
Kobo Product Quality Score by Ethnicity
Kobo's Product Quality score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Kobo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Kobo Product Quality Score by Usage
Kobo's Product Quality score was rated 2.3 stars by customers who have used Kobo's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Kobo Pricing
Kobo ROI & Value For Money
3.3/5
Kobo has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Kobo's overall ROI score rated by its users and customers.
Quick Insights into Kobo ROI
Kobo's ROI score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Kobo's ROI score.
Ranked Kobo ROI the Highest
Ranked Kobo ROI the Lowest
Kobo ROI Score by Gender
Female customers rated Kobo's ROI score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Kobo.
Male
3/5
Female
3.5/5
Kobo ROI Score by Ethnicity
Kobo's ROI score was rated 2.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Kobo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Kobo ROI Score by Usage
Kobo's ROI score was rated 3 stars by customers who have used Kobo's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Kobo Customer Satisfaction (CSAT)
Kobo Customer Satisfaction (CSAT) Score
53 / 100
Kobo has an overall Customer Satisfaction score of 53 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
35%
Satisfied
18%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
12%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Kobo Customer Satisfaction
Kobo's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Kobo's Customer Satisfaction.
Ranked Kobo Customer Satisfaction the Highest
Ranked Kobo Customer Satisfaction the Lowest
Kobo Customer Satisfaction Score by Gender
Female customers rated Kobo's Customer Satisfaction score 10 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Kobo.
50 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
60 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
Kobo Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Kobo's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Kobo.
50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Kobo Customer Satisfaction Score by Usage
Kobo's Customer Satisfaction score was rated 34 points by customers who have used Kobo's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Kobo Customer Service
3.1/5
Kobo has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Kobo's overall Customer Service score rated by its users and customers.
About Kobo's Customer Service
Address
135 Liberty Street West, Suite 101, Ontario, Toronto, KS Canada
Website
http://www.kobo.com
Quick Insights into Kobo Customer Service
Kobo's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Kobo's Customer Service score.
Ranked Kobo Customer Service the Highest
Ranked Kobo Customer Service the Lowest
Kobo Customer Service Score by Gender
Male customers rated Kobo's Customer Service score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Kobo.
Male
2.9/5
Female
2.7/5
Kobo Customer Service Score by Ethnicity
Kobo's Customer Service score was rated 2.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Kobo.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Kobo Customer Service Score by Usage
Kobo's Customer Service score was rated 1.5 stars by customers who have used Kobo's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Kobo as an Employer
2.9/5
Kobo has a 2.9/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Kobo scored a 0 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Kobo would recommend the brand to a friend. ENPS measures how likely Kobo employees would recommend working at Kobo to a friend.
Net Promoter Score
0
NPS Score
| 41% | Promoters |
|---|---|
| 18% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
