23
NPS
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KWS Group
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About KWS Group's Brand
The KWS Group is one of the world´s four leading plant breeding companies
Brand at a Glance
87%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
4/5
Customer Service
KWS Group NPS
KWS Group's Net Promoter Score (NPS) is a 23 with 56% Promoters, 11% Passives, and 33% Detractors. Net Promoter Score tracks whether KWS Group's customers would recommend using the product based on a scale of -100 to 100.
KWS Group Overall NPS
| 56% | Promoters |
|---|---|
| 11% | Passives |
| 33% | Detractors |
KWS Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 -100 | Jan 2023 | -100 |
Feb 2023 -100 | Feb 2023 | -100 |
Mar 2023 -100 | Mar 2023 | -100 |
May 2023 -50 | May 2023 | -50 |
Aug 2023 -20 | Aug 2023 | -20 |
Mar 2024 0 | Mar 2024 | 0 |
Apr 2024 13 | Apr 2024 | 13 |
Jun 2025 22 | Jun 2025 | 22 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
KWS Group Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of KWS Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
KWS Group Product Quality
4/5
KWS Group has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock KWS Group's overall Product Quality score rated by its users and customers.
KWS Group Product Information
KWS Group’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.kws.com
- Company Size
- 1,001-5,000 Employees
KWS Group Pricing
KWS Group ROI & Value For Money
4/5
KWS Group has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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KWS Group Customer Satisfaction (CSAT)
KWS Group Customer Satisfaction (CSAT) Score
87 / 100
KWS Group has an overall Customer Satisfaction score of 87 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
50%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
KWS Group Customer Service
4/5
KWS Group has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock KWS Group's overall Customer Service score rated by its users and customers.
About KWS Group's Customer Service
Website
http://www.kws.com
KWS Group as an Employer
Consumer vs. Employees
KWS Group scored a 23 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of KWS Group would recommend the brand to a friend. ENPS measures how likely KWS Group employees would recommend working at KWS Group to a friend.
Net Promoter Score
23
NPS Score
| 56% | Promoters |
|---|---|
| 11% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
13
eNPS Score
| 44% | Promoters |
|---|---|
| 25% | Passive |
| 31% | Detractors |
