

"Landor is a brand consulting firm that offers design, brand architecture, innovation, naming, verbal branding, digital and social media services."
Landor's Net Promoter Score (NPS) is a 45 with 60% Promoters, 25% Passives, and 15% Detractors. Net Promoter Score tracks whether Landor's customers would recommend using the product based on a scale of -100 to 100.
| 60% | Promoters |
|---|---|
| 25% | Passives |
| 15% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2021 40 | Oct 2021 | 40 |
Nov 2021 49 | Nov 2021 | 49 |
Dec 2021 37 | Dec 2021 | 37 |
Feb 2022 30 | Feb 2022 | 30 |
Jun 2022 36 | Jun 2022 | 36 |
Aug 2022 36 | Aug 2022 | 36 |
Feb 2023 33 | Feb 2023 | 33 |
Mar 2023 38 | Mar 2023 | 38 |
May 2023 34 | May 2023 | 34 |
Jun 2023 38 | Jun 2023 | 38 |
Dec 2023 41 | Dec 2023 | 41 |
Jan 2024 45 | Jan 2024 | 45 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Landor's NPS 50 points higher than Female customers.
Landor's NPS was rated 100 by Male customers on Comparably.
Landor's NPS was rated 50 by Female customers on Comparably.
Landor's NPS was rated 34 points by customers who have used Landor's products/services for 1 to 2 Years.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 34 | 1 to 2 Years | 34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Landor users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Landor's Customer Loyalty score 8% higher than Male customers.
Landor's Customer Loyalty score was rated 70% by customers who have used Landor's products/services for 1 to 2 Years.
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Landor has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Landor’s product quality score is a 4 out of 5 as rated by its users and customers.
Landor's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
Male customers rated Landor's Product Quality score 1.4 stars higher than Female customers.
Landor's Product Quality score was rated 3.5 stars by customers who have used Landor's products/services for 1 to 2 Years.
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Landor has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Landor's ROI score was rated highest by Male customers, and rated lowest by Female customers.
Male customers rated Landor's ROI score 1 stars higher than Female customers.
Landor's ROI score was rated 3.8 stars by customers who have used Landor's products/services for 1 to 2 Years.
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Landor has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Landor's Customer Satisfaction score was rated highest by Male customers.
Landor's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Very Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Landor has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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San Francisco, CA
landor.com
Landor's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Landor's Customer Service score 0.6 stars higher than Male customers.
Landor's Customer Service score was rated 4 stars by customers who have used Landor's products/services for 1 to 2 Years.
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Landor has a 3.8/5 stars for its overall company culture rated by their employees

Landor scored a 45 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of Landor would recommend the brand to a friend. ENPS measures how likely Landor employees would recommend working at Landor to a friend.
| 60% | Promoters |
|---|---|
| 25% | Passive |
| 15% | Detractors |
| 33% | Promoters |
|---|---|
| 25% | Passive |
| 42% | Detractors |