

Layr is an insurtech startup building better insurance. We use Artificial Intelligence (AI) to recommend and match companies with the insurance policies and coverage they need and accurately predict carrier pricing. Business owners complete an application completely online and instantly see a tailored quote that is paid monthly on a credit card. Layr was recently named to Atlanta Inno’s 20 Startups to Watch in 2020 list and the Technology Association of Georgia’s Top 10 Innovative Technology Companies 2020 list.
Layr's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Layr's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2022 -100 | Dec 2022 | -100 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Layr has a 4.1/5 stars for its overall company culture rated by their employees

Layr scored a -100 for Net Promoter Score and a 64 for Employee Net Promoter Score. NPS gauges how likely a customer of Layr would recommend the brand to a friend. ENPS measures how likely Layr employees would recommend working at Layr to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 82% | Promoters |
|---|---|
| 0% | Passive |
| 18% | Detractors |