LEMONADE,Inc. NPS & Customer Reviews | Comparably
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LEMONADE,Inc.
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About LEMONADE,Inc. Brand

LEMONADE,Inc. is a company that uses crowdsourcing services to provide photographic material on demand.

Brand at a Glance

65%
Customer Loyalty
3.6/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service

LEMONADE,Inc. NPS

LEMONADE,Inc.'s Net Promoter Score (NPS) is a -17 with 34% Promoters, 15% Passives, and 51% Detractors. Net Promoter Score tracks whether LEMONADE,Inc.'s customers would recommend using the product based on a scale of -100 to 100.

LEMONADE,Inc. Overall NPS

-17
NPS
34%Promoters
15%Passives
51%Detractors
LEMONADE,Inc. Overall NPS

LEMONADE,Inc. NPS Trend

-100
-50
0
50
100
Sep 2023
-28
Sep 2023-28
Oct 2023
-33
Oct 2023-33
Nov 2023
-27
Nov 2023-27
Dec 2023
-26
Dec 2023-26
Jan 2024
-25
Jan 2024-25
Apr 2024
-21
Apr 2024-21
Aug 2024
-26
Aug 2024-26
Nov 2024
-25
Nov 2024-25
Dec 2024
-28
Dec 2024-28
Mar 2025
-24
Mar 2025-24
Jun 2025
-20
Jun 2025-20
Oct 2025
-17
Oct 2025-17

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

LEMONADE,Inc. NPS by Gender

LEMONADE,Inc.'s NPS was rated 20 by Male customers on Comparably.

Male

20

LEMONADE,Inc.'s NPS was rated 20 by Male customers on Comparably.

60%
Promoters
0%
Passives
40%
Detractors

Female

N/A

LEMONADE,Inc.'s NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

LEMONADE,Inc. NPS by Ethnicity

LEMONADE,Inc.'s NPS was rated 20 points by Other customers on Comparably.

-100
-50
0
50
100
Other
20
Other20

LEMONADE,Inc. NPS by Age

LEMONADE,Inc.'s NPS was rated -17 points by customers ages 31-35 on Comparably.

0
20
40
60
80
100
Promoters
33%
Passives
17%
Detractors
50%
31-3533%17%50%

LEMONADE,Inc. NPS by Usage

LEMONADE,Inc.'s NPS was rated 28 points by customers who have used LEMONADE,Inc.'s products/services for 1 to 2 Years.

-100
-50
0
50
100
1 to 2 Years
28
1 to 2 Years28

LEMONADE,Inc. Customer Reviews

Out of the 3 LEMONADE,Inc. customer reviews 3 were positive and 0 were constructive. LEMONADE,Inc. customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Their pet insurance is the BEST. Quote was easy, claims are easy, support is available easily, and claims are paid out very often
What do you value most about this brand?
Great company to have insurance with
What do you value most about this brand?
Communication and transparency. Excellent value. Just easy to trust!

LEMONADE,Inc. Customer Loyalty

65%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

65% of LEMONADE,Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

65
65%
35
35%
LEMONADE,Inc. Customer Loyalty

LEMONADE,Inc. Customer Loyalty Score by Gender

LEMONADE,Inc.'s Customer Loyalty score was rated 73 by Male customers on Comparably.

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Male
73%
Yes
Female
N/A
Yes

LEMONADE,Inc. Customer Loyalty Score by Ethnicity

LEMONADE,Inc.'s Customer Loyalty score was rated 82% by Other customers on Comparably.

% who answered "Yes"

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82
out of 100
Other

LEMONADE,Inc. Customer Loyalty Score by Age

LEMONADE,Inc.'s Customer Loyalty score was rated 85% by customers ages 31-35 on Comparably.

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0
20%
40%
60%
80%
100%
31-35
85%
31-3585%

LEMONADE,Inc. Customer Loyalty Score by Usage

LEMONADE,Inc.'s Customer Loyalty score was rated 87% by customers who have used LEMONADE,Inc.'s products/services for 1 to 2 Years.

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1 to 2 Years
87%

LEMONADE,Inc. Product Quality

3.6/5

LEMONADE,Inc. has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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LEMONADE,Inc. Product Information

LEMONADE,Inc.’s product quality score is a 3.6 out of 5 as rated by its users and customers.

Website
http://lmnd.jp
Company Size
1-10 Employees

Quick Insights into LEMONADE,Inc. Product Quality

LEMONADE,Inc.'s Product Quality score was rated highest by customers who have used LEMONADE,Inc.'s products/services for 1 to 2 Years.

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Ranked LEMONADE,Inc. Product Quality the Highest

1 to 2 Years
4.3
Male
4.1
31-35
3.9

LEMONADE,Inc. Product Quality Score by Gender

LEMONADE,Inc.'s Product Quality score was rated 4.1 by Male customers on Comparably.

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Male

4.1/5

Female

N/A

LEMONADE,Inc. Product Quality Score by Ethnicity

LEMONADE,Inc.'s Product Quality score was rated 3.9 stars by Other customers on Comparably.

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0
1
2
3
4
5
Other
3.9
Other3.9

LEMONADE,Inc. Product Quality Score by Age

LEMONADE,Inc.'s Product Quality score was rated 3.9 stars by customers ages 31-35 on Comparably.

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0
1
2
3
4
5
31-35
3.9
31-353.9

LEMONADE,Inc. Product Quality Score by Usage

LEMONADE,Inc.'s Product Quality score was rated 4.3 stars by customers who have used LEMONADE,Inc.'s products/services for 1 to 2 Years.

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1 to 2 Years
4.3

LEMONADE,Inc. Pricing

LEMONADE,Inc. ROI & Value For Money

3.3/5

LEMONADE,Inc. has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Quick Insights into LEMONADE,Inc. ROI

LEMONADE,Inc.'s ROI score was rated highest by customers who have used LEMONADE,Inc.'s products/services for 1 to 2 Years.

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Ranked LEMONADE,Inc. ROI the Highest

1 to 2 Years
4.3
Male
4.1
Other
3.5

LEMONADE,Inc. ROI Score by Gender

LEMONADE,Inc.'s ROI score was rated 4.1 by Male customers on Comparably.

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Male

4.1/5

Female

N/A

LEMONADE,Inc. ROI Score by Ethnicity

LEMONADE,Inc.'s ROI score was rated 3.5 stars by Other customers on Comparably.

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0
1
2
3
4
5
Other
3.5
Other3.5

LEMONADE,Inc. ROI Score by Age

LEMONADE,Inc.'s ROI score was rated 3.2 stars by customers ages 31-35 on Comparably.

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0
1
2
3
4
5
31-35
3.2
31-353.2

LEMONADE,Inc. ROI Score by Usage

LEMONADE,Inc.'s ROI score was rated 4.3 stars by customers who have used LEMONADE,Inc.'s products/services for 1 to 2 Years.

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1 to 2 Years
4.3

LEMONADE,Inc. Customer Satisfaction (CSAT)

LEMONADE,Inc. Customer Satisfaction (CSAT) Score

67 / 100

LEMONADE,Inc. has an overall Customer Satisfaction score of 67 rated by its users and customers.

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Very Satisfied45%
Satisfied22%
Neither Satisfied nor Dissatisfied11%
Dissatisfied7%
Very Dissatisfied15%
Very Satisfied
45%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
7%
Very Dissatisfied
15%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into LEMONADE,Inc. Customer Satisfaction

LEMONADE,Inc.'s Customer Satisfaction score was rated highest by customers who have used LEMONADE,Inc.'s products/services for 1 to 2 Years.

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Ranked LEMONADE,Inc. Customer Satisfaction the Highest

1 to 2 Years
86%
31-35
67%
Male
63%

LEMONADE,Inc. Customer Satisfaction Score by Gender

LEMONADE,Inc.'s Customer Satisfaction score was rated 63 by Male customers on Comparably.

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63 / 100
Male
Very Satisfied
38%
Satisfied
25%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
13%
Very Dissatisfied
13%

LEMONADE,Inc. Customer Satisfaction Score by Age

LEMONADE,Inc.'s Customer Satisfaction score was rated 67 points by customers ages 31-35 on Comparably.

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0
20
40
60
80
100
31-35 CSAT Score
67%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
31-3567%

LEMONADE,Inc. Customer Satisfaction Score by Usage

LEMONADE,Inc.'s Customer Satisfaction score was rated 86 points by customers who have used LEMONADE,Inc.'s products/services for 1 to 2 Years.

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1 to 2 Years
86

LEMONADE,Inc. Customer Service

3.4/5

LEMONADE,Inc. has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About LEMONADE,Inc.'s Customer Service

Website

http://lmnd.jp

Quick Insights into LEMONADE,Inc. Customer Service

LEMONADE,Inc.'s Customer Service score was rated highest by customers who have used LEMONADE,Inc.'s products/services for 1 to 2 Years.

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Ranked LEMONADE,Inc. Customer Service the Highest

1 to 2 Years
4
Male
3.9
Other
3.4

LEMONADE,Inc. Customer Service Score by Gender

LEMONADE,Inc.'s Customer Service score was rated 3.9 by Male customers on Comparably.

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Male

3.9/5

Female

N/A

LEMONADE,Inc. Customer Service Score by Ethnicity

LEMONADE,Inc.'s Customer Service score was rated 3.4 stars by Other customers on Comparably.

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0
20
40
60
80
100
Other
3.4
Other3.4

LEMONADE,Inc. Customer Service Score by Age

LEMONADE,Inc.'s Customer Service score was rated 3.2 stars by customers ages 31-35 on Comparably.

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0
20
40
60
80
100
31-35
3.2
31-353.2

LEMONADE,Inc. Customer Service Score by Usage

LEMONADE,Inc.'s Customer Service score was rated 4 stars by customers who have used LEMONADE,Inc.'s products/services for 1 to 2 Years.

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1 to 2 Years
4

LEMONADE,Inc. as an Employer

2.4/5

LEMONADE,Inc. has a 2.4/5 stars for its overall company culture rated by their employees

  LEMONADE,Inc. CEO
bottom
10%
CEO of LEMONADE,Inc.

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

LEMONADE,Inc. scored a -17 for Net Promoter Score and a -39 for Employee Net Promoter Score. NPS gauges how likely a customer of LEMONADE,Inc. would recommend the brand to a friend. ENPS measures how likely LEMONADE,Inc. employees would recommend working at LEMONADE,Inc. to a friend.

Net Promoter Score

-17
NPS Score
34%Promoters
15%Passive
51%Detractors

Employee Net Promoter Score

-39
eNPS Score
22%Promoters
17%Passive
61%Detractors

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