Li & Fung NPS & Customer Reviews | Comparably
Brand Page
Li & Fung
Marketing or Exec? Claim Your Free Account

About Li & Fung's Brand

Li & Fung Limited is a global sourcing firm, based in Hong Kong, that supplies high-volume, time-sensitive consumer goods .

Brand at a Glance

85%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service

Li & Fung NPS

Li & Fung's Net Promoter Score (NPS) is a 21 with 50% Promoters, 21% Passives, and 29% Detractors. Net Promoter Score tracks whether Li & Fung's customers would recommend using the product based on a scale of -100 to 100.

Li & Fung Overall NPS

21
NPS
50%Promoters
21%Passives
29%Detractors
Li & Fung Overall NPS

Li & Fung NPS Trend

-100
-50
0
50
100
Apr 2021
100
Apr 2021100
Feb 2022
50
Feb 202250
Apr 2022
66
Apr 202266
Aug 2022
40
Aug 202240
Sep 2023
17
Sep 202317
Nov 2023
25
Nov 202325
Jan 2024
22
Jan 202422
Feb 2024
10
Feb 202410
Mar 2024
0
Mar 20240
Apr 2024
8
Apr 20248
Sep 2024
16
Sep 202416
Nov 2024
22
Nov 202422

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Li & Fung NPS by Gender

Male customers rated Li & Fung's NPS 34 points higher than Female customers.

Male

34

Li & Fung's NPS was rated 34 by Male customers on Comparably.

67%
Promoters
0%
Passives
33%
Detractors

Female

0

Li & Fung's NPS was rated by Female customers on Comparably.

33%
Promoters
34%
Passives
33%
Detractors

Li & Fung Customer Reviews

What do you value most about this brand?
due to it's authenticity and reliability

Li & Fung Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of Li & Fung users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

85
85%
15
15%
Li & Fung Customer Loyalty

Li & Fung Customer Loyalty Score by Gender

Li & Fung's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Li & Fung.
Male
100%
Yes
Female
100%
Yes

Li & Fung Customer Loyalty Score by Industry

Li & Fung's Customer Loyalty score was rated 100% by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
100%

Li & Fung Product Quality

3.8/5

Li & Fung has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

Sign Up to unlock Li & Fung's overall Product Quality score rated by its users and customers.

Li & Fung Product Information

Li & Fung’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Li & Fung's product the highest.

Website
http://www.lifung.com/
Company Size
10,000+ Employees

Industry

Tech
Analytics
Productivity
Travel

Quick Insights into Li & Fung Product Quality

Li & Fung's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked Li & Fung's Product Quality.

Ranked Li & Fung Product Quality the Highest

Male
4.6
Tech
4

Ranked Li & Fung Product Quality the Lowest

Female
3.3

Li & Fung Product Quality Score by Gender

Male customers rated Li & Fung's Product Quality score 1.3 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Li & Fung.

Male

4.6/5

Female

3.3/5

Li & Fung Product Quality Score by Industry

Li & Fung's Product Quality score was rated 4 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
4

Li & Fung Pricing

Li & Fung ROI & Value For Money

3.8/5

Li & Fung has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

Sign Up to unlock Li & Fung's overall ROI score rated by its users and customers.

Li & Fung Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Li & Fung ROI

Li & Fung's ROI score was rated highest by Male customers, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked Li & Fung's ROI score.

Ranked Li & Fung ROI the Highest

Male
4.5
Tech
4.2

Ranked Li & Fung ROI the Lowest

Female
3.6

Li & Fung ROI Score by Gender

Male customers rated Li & Fung's ROI score 0.9 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Li & Fung.

Male

4.5/5

Female

3.6/5

Li & Fung ROI Score by Industry

Li & Fung's ROI score was rated 4.2 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
4.2

Li & Fung Customer Satisfaction (CSAT)

Li & Fung Customer Satisfaction (CSAT) Score

70 / 100

Li & Fung has an overall Customer Satisfaction score of 70 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied40%
Satisfied30%
Neither Satisfied nor Dissatisfied30%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
40%
Satisfied
30%
Neither Satisfied nor Dissatisfied
30%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Li & Fung Customer Satisfaction

Li & Fung's Customer Satisfaction score was rated highest by Male customers.

Sign Up to unlock insights into how customers have ranked Li & Fung's Customer Satisfaction.

Ranked Li & Fung Customer Satisfaction the Highest

Male
67%
Tech
50%

Li & Fung Customer Satisfaction Score by Gender

Li & Fung's Customer Satisfaction score was rated 67 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Li & Fung.
67 / 100
Male
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

Li & Fung Customer Satisfaction Score by Industry

Li & Fung's Customer Satisfaction score was rated 50 points by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
50

Li & Fung Customer Service

3.8/5

Li & Fung has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

Sign Up to unlock Li & Fung's overall Customer Service score rated by its users and customers.

About Li & Fung's Customer Service

Website

http://www.lifung.com/


Phone Number

852 2300 2300

Quick Insights into Li & Fung Customer Service

Li & Fung's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked Li & Fung's Customer Service score.

Ranked Li & Fung Customer Service the Highest

Male
4.5
Tech
4.2

Ranked Li & Fung Customer Service the Lowest

Female
3.6

Li & Fung Customer Service Score by Gender

Male customers rated Li & Fung's Customer Service score 0.9 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Li & Fung.

Male

4.5/5

Female

3.6/5

Li & Fung Customer Service Score by Industry

Li & Fung's Customer Service score was rated 4.2 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
4.2

Li & Fung as an Employer

3.3/5

Li & Fung has a 3.3/5 stars for its overall company culture rated by their employees

  Li & Fung CEO
bottom
30%
CEO of Li & Fung

In the Bottom 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Li & Fung scored a 21 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Li & Fung would recommend the brand to a friend. ENPS measures how likely Li & Fung employees would recommend working at Li & Fung to a friend.

Net Promoter Score

21
NPS Score
50%Promoters
21%Passive
29%Detractors

Employee Net Promoter Score

-19
eNPS Score
36%Promoters
9%Passive
55%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail