

Li & Fung Limited is a global sourcing firm, based in Hong Kong, that supplies high-volume, time-sensitive consumer goods .
Li & Fung's Net Promoter Score (NPS) is a 21 with 50% Promoters, 21% Passives, and 29% Detractors. Net Promoter Score tracks whether Li & Fung's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 21% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2021 100 | Apr 2021 | 100 |
Feb 2022 50 | Feb 2022 | 50 |
Apr 2022 66 | Apr 2022 | 66 |
Aug 2022 40 | Aug 2022 | 40 |
Sep 2023 17 | Sep 2023 | 17 |
Nov 2023 25 | Nov 2023 | 25 |
Jan 2024 22 | Jan 2024 | 22 |
Feb 2024 10 | Feb 2024 | 10 |
Mar 2024 0 | Mar 2024 | 0 |
Apr 2024 8 | Apr 2024 | 8 |
Sep 2024 16 | Sep 2024 | 16 |
Nov 2024 22 | Nov 2024 | 22 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Li & Fung's NPS 34 points higher than Female customers.
Li & Fung's NPS was rated 34 by Male customers on Comparably.
Li & Fung's NPS was rated by Female customers on Comparably.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Li & Fung users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Li & Fung's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
Li & Fung's Customer Loyalty score was rated 100% by Tech industry customers.
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Li & Fung has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Li & Fung’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Li & Fung's product the highest.
Li & Fung's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
Male customers rated Li & Fung's Product Quality score 1.3 stars higher than Female customers.
Li & Fung's Product Quality score was rated 4 stars by Tech industry customers.
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Li & Fung has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Li & Fung's ROI score was rated highest by Male customers, and rated lowest by Female customers.
Male customers rated Li & Fung's ROI score 0.9 stars higher than Female customers.
Li & Fung's ROI score was rated 4.2 stars by Tech industry customers.
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Li & Fung has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Li & Fung's Customer Satisfaction score was rated highest by Male customers.
Li & Fung's Customer Satisfaction score was rated 67 by Male customers on Comparably.
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Li & Fung's Customer Satisfaction score was rated 50 points by Tech industry customers.
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}Li & Fung has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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http://www.lifung.com/
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Li & Fung's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
Male customers rated Li & Fung's Customer Service score 0.9 stars higher than Female customers.
Li & Fung's Customer Service score was rated 4.2 stars by Tech industry customers.
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Li & Fung has a 3.3/5 stars for its overall company culture rated by their employees

Li & Fung scored a 21 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Li & Fung would recommend the brand to a friend. ENPS measures how likely Li & Fung employees would recommend working at Li & Fung to a friend.
| 50% | Promoters |
|---|---|
| 21% | Passive |
| 29% | Detractors |
| 36% | Promoters |
|---|---|
| 9% | Passive |
| 55% | Detractors |