13
NPS
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Brand Page
LIC
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About LIC's Brand
State owned public sector life insurance corporation
Brand at a Glance
93%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
LIC NPS
LIC's Net Promoter Score (NPS) is a 13 with 46% Promoters, 21% Passives, and 33% Detractors. Net Promoter Score tracks whether LIC's customers would recommend using the product based on a scale of -100 to 100.
LIC Overall NPS
| 46% | Promoters |
|---|---|
| 21% | Passives |
| 33% | Detractors |
LIC NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 25 | Nov 2023 | 25 |
Dec 2023 27 | Dec 2023 | 27 |
Jan 2024 28 | Jan 2024 | 28 |
May 2024 27 | May 2024 | 27 |
Jul 2024 25 | Jul 2024 | 25 |
Aug 2024 22 | Aug 2024 | 22 |
Oct 2024 21 | Oct 2024 | 21 |
Nov 2024 17 | Nov 2024 | 17 |
Dec 2024 14 | Dec 2024 | 14 |
Jan 2025 13 | Jan 2025 | 13 |
Aug 2025 15 | Aug 2025 | 15 |
Sep 2025 13 | Sep 2025 | 13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
LIC NPS by Gender
LIC's NPS was rated 0 by both Female and Male customers on Comparably.
Male
0
LIC's NPS was rated by Male customers on Comparably.
43%
Promoters
14%
Passives
43%
Detractors
Female
0
LIC's NPS was rated by Female customers on Comparably.
43%
Promoters
14%
Passives
43%
Detractors
LIC NPS by Ethnicity
LIC's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander -33 | Asian or Pacific Islander | -33 |
Other 13 | Other | 13 |
LIC NPS by Age
LIC's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
LIC NPS by Usage
LIC's NPS was rated the highest by customers who have used LIC's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years -75 | 5 to 10 Years | -75 |
Over 10 Years -17 | Over 10 Years | -17 |
LIC Customer Reviews
Out of the 3 LIC customer reviews 1 was positive and 2 were constructive. LIC customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
LIC Customer Loyalty
93%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
93% of LIC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
LIC Customer Loyalty Score by Gender
Female customers rated LIC's Customer Loyalty score 6% higher than Male customers.
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Male
94%
Yes
Female
100%
Yes
LIC Customer Loyalty Score by Ethnicity
LIC's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of LIC.
100
out of 100
Asian or Pacific Islander
94
out of 100
Other
LIC Customer Loyalty Score by Age
LIC's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of LIC.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
LIC Customer Loyalty Score by Usage
LIC's Customer Loyalty score was rated the highest by customers who have used LIC's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
LIC Customer Loyalty Score by Industry
LIC's Customer Loyalty score was rated 100% by both Accounting and Tech industry customers.
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LIC Product Quality
3.9/5
LIC has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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LIC Product Information
LIC’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated LIC's product the highest. Reviewers from the Tech industry rated LIC the lowest at 2.6.
- Website
- http://www.licindia.in/
- Company Size
- 10,000+ Employees
Industry
Tech
FinTech
Insurance
Quick Insights into LIC Product Quality
LIC's Product Quality score was rated highest by customers who have used LIC's products/services for 1 to 2 Years, and rated lowest by customers who have used LIC's products/services for 5 to 10 Years.
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Ranked LIC Product Quality the Highest
Ranked LIC Product Quality the Lowest
LIC Product Quality Score by Gender
Male customers rated LIC's Product Quality score 0.5 stars higher than Female customers.
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Male
3.8/5
Female
3.3/5
LIC Product Quality Score by Ethnicity
LIC's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of LIC.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 3.9 | Other | 3.9 |
LIC Product Quality Score by Age
LIC's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of LIC.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 2 | 31-35 | 2 |
36-40 3.5 | 36-40 | 3.5 |
LIC Product Quality Score by Usage
LIC's Product Quality score was rated the highest by customers who have used LIC's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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LIC Product Quality Score by Industry
LIC's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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LIC Pricing
LIC ROI & Value For Money
3.6/5
LIC has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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LIC Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from LIC.
Quick Insights into LIC ROI
LIC's ROI score was rated highest by customers who have used LIC's products/services for 1 to 2 Years, and rated lowest by customers who have used LIC's products/services for 5 to 10 Years.
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Ranked LIC ROI the Highest
Ranked LIC ROI the Lowest
LIC ROI Score by Gender
Female customers rated LIC's ROI score 0.1 stars higher than Male customers.
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Male
3.2/5
Female
3.3/5
LIC ROI Score by Ethnicity
LIC's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of LIC.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Other 3.4 | Other | 3.4 |
LIC ROI Score by Age
LIC's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of LIC.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3.1 | 36-40 | 3.1 |
LIC ROI Score by Usage
LIC's ROI score was rated the highest by customers who have used LIC's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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LIC ROI Score by Industry
LIC's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
LIC Customer Satisfaction (CSAT)
LIC Customer Satisfaction (CSAT) Score
79 / 100
LIC has an overall Customer Satisfaction score of 79 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
43%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
4%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into LIC Customer Satisfaction
LIC's Customer Satisfaction score was rated highest by customers who have used LIC's products/services for Less than 1 Year, and rated lowest by customers from the Tech industry.
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Ranked LIC Customer Satisfaction the Highest
Ranked LIC Customer Satisfaction the Lowest
LIC Customer Satisfaction Score by Gender
Male customers rated LIC's Customer Satisfaction score 4 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of LIC.
75 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 9% | |
Very Dissatisfied | 8% |
71 / 100
FemaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 57% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 15% | |
Very Dissatisfied | 0% |
LIC Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
LIC's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Other
LIC's Customer Satisfaction (CSAT) score was rated 76% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of LIC.
76 / 100
Very Satisfied
38%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
16%
Very Dissatisfied
0%
LIC Customer Satisfaction Score by Age
LIC's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of LIC.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 36-40 | 67% |
LIC Customer Satisfaction Score by Usage
LIC's Customer Satisfaction score was rated the highest by customers who have used LIC's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
LIC Customer Satisfaction Score by Industry
LIC's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "LIC Customer Satisfaction Score by Industry",
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"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "LIC's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Accounting",
"groupId": 495,
"score": 83,
"stars": 0,
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"scoreClassName": "max",
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}LIC Customer Service
3.6/5
LIC has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock LIC's overall Customer Service score rated by its users and customers.
About LIC's Customer Service
Website
http://www.licindia.in/
Quick Insights into LIC Customer Service
LIC's Customer Service score was rated highest by customers who have used LIC's products/services for 1 to 2 Years, and rated lowest by customers ages 31-35.
Sign Up to unlock insights into how customers have ranked LIC's Customer Service score.
Ranked LIC Customer Service the Highest
Ranked LIC Customer Service the Lowest
LIC Customer Service Score by Gender
Female customers rated LIC's Customer Service score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of LIC.
Male
3.1/5
Female
3.3/5
LIC Customer Service Score by Ethnicity
LIC's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of LIC.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Other 3.4 | Other | 3.4 |
LIC Customer Service Score by Age
LIC's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of LIC.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3.1 | 36-40 | 3.1 |
LIC Customer Service Score by Usage
LIC's Customer Service score was rated the highest by customers who have used LIC's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
LIC Customer Service Score by Industry
LIC's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
LIC as an Employer
4.6/5
LIC has a 4.6/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
LIC scored a 13 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of LIC would recommend the brand to a friend. ENPS measures how likely LIC employees would recommend working at LIC to a friend.
Net Promoter Score
13
NPS Score
| 46% | Promoters |
|---|---|
| 21% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
27
eNPS Score
| 59% | Promoters |
|---|---|
| 9% | Passive |
| 32% | Detractors |
