12
NPS
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Life360
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About Life360 Brand
At Life360, we’re on a mission to simplify safety so families can live fully. Everyday more than 33 million members across 195 countries trust us to protect and connect their loved ones at home, on the road, and on the go. From real-time location updates to keep everyone coordinated, to Crash Detection and 24/7 Roadside Assistance, Life360 is designed to free families from everyday worries. Our range of Driving Safety, Digital Safety, Location Safety, and Personal Safety features are there to keep our members safe every step of the way. Life360 has more than 400 (and growing!) remote-first employees. In 2021, Life360 acquired Tile, the pioneer in finding technology, and Jiobit, one of the top real-time location monitoring platforms for families. These expanded offerings mark an important step forward towards achieving our vision of being the world's leading platform for people, pets and things
Brand at a Glance
78%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Life360 NPS
Life360's Net Promoter Score (NPS) is a 12 with 47% Promoters, 18% Passives, and 35% Detractors. Net Promoter Score tracks whether Life360's customers would recommend using the product based on a scale of -100 to 100.
Life360 Overall NPS
| 47% | Promoters |
|---|---|
| 18% | Passives |
| 35% | Detractors |
Life360 NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 21 | Apr 2024 | 21 |
Jun 2024 19 | Jun 2024 | 19 |
Jul 2024 19 | Jul 2024 | 19 |
Oct 2024 20 | Oct 2024 | 20 |
Nov 2024 19 | Nov 2024 | 19 |
Mar 2025 18 | Mar 2025 | 18 |
Apr 2025 18 | Apr 2025 | 18 |
May 2025 16 | May 2025 | 16 |
Aug 2025 15 | Aug 2025 | 15 |
Nov 2025 15 | Nov 2025 | 15 |
Dec 2025 15 | Dec 2025 | 15 |
Jan 2026 12 | Jan 2026 | 12 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Life360 NPS by Gender
Female customers rated Life360's NPS 15 points higher than Male customers.
Male
-23
Life360's NPS was rated -23 by Male customers on Comparably.
31%
Promoters
15%
Passives
54%
Detractors
Female
-8
Life360's NPS was rated -8 by Female customers on Comparably.
42%
Promoters
8%
Passives
50%
Detractors
Life360 NPS by Ethnicity
Life360's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -1 | Caucasian | -1 |
Asian or Pacific Islander -66 | Asian or Pacific Islander | -66 |
Other -34 | Other | -34 |
Life360 NPS by Age
Life360's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Life360 NPS by Usage
Life360's NPS was rated the highest by customers who have used Life360's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -20 | 1 to 2 Years | -20 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -50 | 5 to 10 Years | -50 |
Life360 Customer Reviews
Out of the 6 Life360 customer reviews 2 were positive and 4 were constructive. Life360 customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Life360 Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Life360 users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Life360 Customer Loyalty Score by Gender
Female customers rated Life360's Customer Loyalty score 21% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Life360.
Male
72%
Yes
Female
93%
Yes
Life360 Customer Loyalty Score by Ethnicity
Life360's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Life360.
78
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
100
out of 100
Other
Life360 Customer Loyalty Score by Age
Life360's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Life360.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 100% | 26-30 | 100% |
31-35 70% | 31-35 | 70% |
41-45 70% | 41-45 | 70% |
46-50 82% | 46-50 | 82% |
Life360 Customer Loyalty Score by Usage
Life360's Customer Loyalty score was rated the highest by customers who have used Life360's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Life360 Customer Loyalty Score by Industry
Life360's Customer Loyalty score was rated 100% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Life360 Product Quality
3.8/5
Life360 has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Life360 Product Information
Life360’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Life360's product the highest.
- Website
- https://www.life360.com/
- Company Size
- 201-500 Employees
Industry
Tech
Big Data
Consumer Services
Mobile App
Quick Insights into Life360 Product Quality
Life360's Product Quality score was rated highest by customers who have used Life360's products/services for 2 to 5 Years, and rated lowest by customers ages 46-50.
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Ranked Life360 Product Quality the Highest
Ranked Life360 Product Quality the Lowest
Life360 Product Quality Score by Gender
Female customers rated Life360's Product Quality score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Life360.
Male
3.3/5
Female
3.5/5
Life360 Product Quality Score by Ethnicity
Life360's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Life360.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 3 | Other | 3 |
Life360 Product Quality Score by Age
Life360's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Life360.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3.8 | 31-35 | 3.8 |
41-45 4.3 | 41-45 | 4.3 |
46-50 2.5 | 46-50 | 2.5 |
Life360 Product Quality Score by Usage
Life360's Product Quality score was rated the highest by customers who have used Life360's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Life360 Product Quality Score by Industry
Life360's Product Quality score was rated 3.5 stars by Tech industry customers.
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Life360 Pricing
Life360 ROI & Value For Money
3.6/5
Life360 has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Life360 overall ROI score rated by its users and customers.
Life360 Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Life360 ROI
Life360's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 46-50.
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Ranked Life360 ROI the Highest
Ranked Life360 ROI the Lowest
Life360 ROI Score by Gender
Female customers rated Life360's ROI score 0.2 stars higher than Male customers.
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Male
3/5
Female
3.2/5
Life360 ROI Score by Ethnicity
Life360's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Life360.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 3.1 | Other | 3.1 |
Life360 ROI Score by Age
Life360's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Life360.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.6 | 26-30 | 2.6 |
31-35 3.5 | 31-35 | 3.5 |
41-45 4.1 | 41-45 | 4.1 |
46-50 1.9 | 46-50 | 1.9 |
Life360 ROI Score by Usage
Life360's ROI score was rated the highest by customers who have used Life360's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Life360 ROI Score by Industry
Life360's ROI score was rated 3.4 stars by Tech industry customers.
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Life360 Customer Satisfaction (CSAT)
Life360 Customer Satisfaction (CSAT) Score
73 / 100
Life360 has an overall Customer Satisfaction score of 73 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
48%
Satisfied
25%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
13%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Life360 Customer Satisfaction
Life360's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 46-50.
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Ranked Life360 Customer Satisfaction the Highest
Ranked Life360 Customer Satisfaction the Lowest
Life360 Customer Satisfaction Score by Gender
Female customers rated Life360's Customer Satisfaction score 24 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Life360.
58 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 34% | |
Very Dissatisfied | 0% |
82 / 100
FemaleVery Satisfied | 64% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 18% |
Life360 Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Life360 Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Life360.
66 / 100
Very Satisfied
58%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
17%
CSAT according to Asian or Pacific Islander
Life360 Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Life360.
66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
17%
Very Dissatisfied
0%
CSAT according to Other
Life360 Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Life360.
66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
34%
Very Dissatisfied
0%
Life360 Customer Satisfaction Score by Age
Life360's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Life360.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 25% |
Life360 Customer Satisfaction Score by Usage
Life360's Customer Satisfaction score was rated the highest by customers who have used Life360's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Life360 Customer Satisfaction Score by Industry
Life360's Customer Satisfaction score was rated 50 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Life360 Customer Satisfaction Score by Industry",
"text": "Life360's Customer Satisfaction score was rated 50 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Life360's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 50
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}Life360 Customer Service
3.6/5
Life360 has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Life360 overall Customer Service score rated by its users and customers.
About Life360's Customer Service
Address
1900 S Norfolk St # 310, San Mateo, CA 94403
Website
https://www.life360.com/
Life360's Social Links
Quick Insights into Life360 Customer Service
Life360's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 46-50.
Sign Up to unlock insights into how customers have ranked Life360 Customer Service score.
Ranked Life360 Customer Service the Highest
Ranked Life360 Customer Service the Lowest
Life360 Customer Service Score by Gender
Female customers rated Life360's Customer Service score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Life360.
Male
3/5
Female
3.1/5
Life360 Customer Service Score by Ethnicity
Life360's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Life360.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 2.6 | Other | 2.6 |
Life360 Customer Service Score by Age
Life360's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Life360.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3.5 | 31-35 | 3.5 |
41-45 4.1 | 41-45 | 4.1 |
46-50 1.5 | 46-50 | 1.5 |
Life360 Customer Service Score by Usage
Life360's Customer Service score was rated the highest by customers who have used Life360's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Life360 Customer Service Score by Industry
Life360's Customer Service score was rated 3.2 stars by Tech industry customers.
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Life360 as an Employer
4.6/5
Life360 has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Life360 scored a 12 for Net Promoter Score and a 64 for Employee Net Promoter Score. NPS gauges how likely a customer of Life360 would recommend the brand to a friend. ENPS measures how likely Life360 employees would recommend working at Life360 to a friend.
Net Promoter Score
12
NPS Score
| 47% | Promoters |
|---|---|
| 18% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
64
eNPS Score
| 77% | Promoters |
|---|---|
| 10% | Passive |
| 13% | Detractors |
