-69
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
LifeLock
Marketing or Exec? Claim Your Free Account
About LifeLock's Brand
LifeLock is an identity theft protection company that protects its members' personal information from being used by a third party.
Brand at a Glance
55%
Customer Loyalty
2/5
Product Quality
1.9/5
Pricing
1.7/5
Customer Service
LifeLock NPS
LifeLock's Net Promoter Score (NPS) is a -69 with 14% Promoters, 3% Passives, and 83% Detractors. Net Promoter Score tracks whether LifeLock's customers would recommend using the product based on a scale of -100 to 100.
LifeLock Overall NPS
| 14% | Promoters |
|---|---|
| 3% | Passives |
| 83% | Detractors |
LifeLock NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 -64 | Dec 2023 | -64 |
Jan 2024 -65 | Jan 2024 | -65 |
Apr 2024 -57 | Apr 2024 | -57 |
May 2024 -59 | May 2024 | -59 |
Jun 2024 -63 | Jun 2024 | -63 |
Aug 2024 -66 | Aug 2024 | -66 |
Nov 2024 -68 | Nov 2024 | -68 |
Dec 2024 -68 | Dec 2024 | -68 |
Jan 2025 -70 | Jan 2025 | -70 |
Mar 2025 -72 | Mar 2025 | -72 |
Aug 2025 -72 | Aug 2025 | -72 |
Oct 2025 -69 | Oct 2025 | -69 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
LifeLock NPS by Gender
Female customers rated LifeLock's NPS 37 points higher than Male customers.
Male
-93
LifeLock's NPS was rated -93 by Male customers on Comparably.
0%
Promoters
7%
Passives
93%
Detractors
Female
-56
LifeLock's NPS was rated -56 by Female customers on Comparably.
22%
Promoters
0%
Passives
78%
Detractors
LifeLock NPS by Ethnicity
LifeLock's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -81 | Caucasian | -81 |
Other -100 | Other | -100 |
LifeLock NPS by Age
LifeLock's NPS was rated -100 points by customers ages 51-55 and customers ages 66+ on Comparably.
LifeLock NPS by Usage
LifeLock's NPS was rated the highest by customers who have used LifeLock's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -86 | Less than 1 Year | -86 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -60 | Over 10 Years | -60 |
LifeLock Customer Reviews
Out of the 6 LifeLock customer reviews 0 were positive and 6 were constructive. LifeLock customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
LifeLock Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of LifeLock users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
LifeLock Customer Loyalty Score by Gender
Male customers rated LifeLock's Customer Loyalty score 5% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of LifeLock.
Male
55%
Yes
Female
50%
Yes
LifeLock Customer Loyalty Score by Ethnicity
LifeLock's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of LifeLock.
52
out of 100
Caucasian
46
out of 100
Other
LifeLock Customer Loyalty Score by Age
LifeLock's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of LifeLock.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 78% | 51-55 | 78% |
66+ 46% | 66+ | 46% |
LifeLock Customer Loyalty Score by Usage
LifeLock's Customer Loyalty score was rated the highest by customers who have used LifeLock's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
LifeLock Customer Loyalty Score by Industry
LifeLock's Customer Loyalty score was rated 46% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
LifeLock Product Quality
2/5
LifeLock has an overall Product Quality score of 2 out of 5 stars rated by its users and customers.
Sign Up to unlock LifeLock's overall Product Quality score rated by its users and customers.
LifeLock Product Information
LifeLock’s product quality score is a 2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated LifeLock's product the highest.
- Website
- http://www.lifelock.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Business Services
Consumer Services
Enterprise
Government & Legal
Quick Insights into LifeLock Product Quality
LifeLock's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked LifeLock's Product Quality.
Ranked LifeLock Product Quality the Highest
Ranked LifeLock Product Quality the Lowest
LifeLock Product Quality Score by Gender
Female customers rated LifeLock's Product Quality score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of LifeLock.
Male
1.6/5
Female
2/5
LifeLock Product Quality Score by Ethnicity
LifeLock's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of LifeLock.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Other 1.5 | Other | 1.5 |
LifeLock Product Quality Score by Age
LifeLock's Product Quality score was rated 1.5 stars by customers ages 51-55 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of LifeLock.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
LifeLock Product Quality Score by Usage
LifeLock's Product Quality score was rated the highest by customers who have used LifeLock's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
LifeLock Product Quality Score by Industry
LifeLock's Product Quality score was rated 2.9 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
LifeLock Pricing
LifeLock ROI & Value For Money
1.9/5
LifeLock has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.
Sign Up to unlock LifeLock's overall ROI score rated by its users and customers.
LifeLock Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into LifeLock ROI
LifeLock's ROI score was rated highest by customers from the Tech industry, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked LifeLock's ROI score.
Ranked LifeLock ROI the Highest
Ranked LifeLock ROI the Lowest
LifeLock ROI Score by Gender
Female customers rated LifeLock's ROI score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of LifeLock.
Male
1.5/5
Female
2.1/5
LifeLock ROI Score by Ethnicity
LifeLock's ROI score was rated 1.6 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of LifeLock.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Other 1.6 | Other | 1.6 |
LifeLock ROI Score by Age
LifeLock's ROI score was rated 1.5 stars by customers ages 51-55 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of LifeLock.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
LifeLock ROI Score by Usage
LifeLock's ROI score was rated the highest by customers who have used LifeLock's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
LifeLock ROI Score by Industry
LifeLock's ROI score was rated 3.1 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
LifeLock Customer Satisfaction (CSAT)
LifeLock Customer Satisfaction (CSAT) Score
18 / 100
LifeLock has an overall Customer Satisfaction score of 18 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
14%
Satisfied
4%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
25%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into LifeLock Customer Satisfaction
LifeLock's Customer Satisfaction score was rated highest by customers who have used LifeLock's products/services for 2 to 5 Years, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked LifeLock's Customer Satisfaction.
Ranked LifeLock Customer Satisfaction the Highest
Ranked LifeLock Customer Satisfaction the Lowest
LifeLock Customer Satisfaction Score by Gender
Female customers rated LifeLock's Customer Satisfaction score 14 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of LifeLock.
8 / 100
MaleVery Satisfied | 8% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 33% | |
Very Dissatisfied | 51% |
22 / 100
FemaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 11% | |
Very Dissatisfied | 56% |
LifeLock Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
LifeLock's Customer Satisfaction (CSAT) score was rated 13% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of LifeLock.
13 / 100
Very Satisfied
13%
Satisfied
0%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
27%
Very Dissatisfied
53%
CSAT according to Other
LifeLock's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of LifeLock.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
60%
LifeLock Customer Satisfaction Score by Age
LifeLock's Customer Satisfaction score was rated 0 points by customers ages 51-55 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of LifeLock.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 0% | |||||||||||||||
| 66+ | 0% |
LifeLock Customer Satisfaction Score by Usage
LifeLock's Customer Satisfaction score was rated the highest by customers who have used LifeLock's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
LifeLock Customer Satisfaction Score by Industry
LifeLock's Customer Satisfaction score was rated 25 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "LifeLock Customer Satisfaction Score by Industry",
"text": "LifeLock's Customer Satisfaction score was rated 25 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "LifeLock's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 25
}
]
}LifeLock Customer Service
1.7/5
LifeLock has an overall Customer Service score of 1.7 out of 5 stars rated by its users and customers.
Sign Up to unlock LifeLock's overall Customer Service score rated by its users and customers.
About LifeLock's Customer Service
Address
60 E. Rio Salado Pkwy, Suite 400, Tempe, AZ 85281
Website
http://www.lifelock.com
Quick Insights into LifeLock Customer Service
LifeLock's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked LifeLock's Customer Service score.
Ranked LifeLock Customer Service the Highest
Ranked LifeLock Customer Service the Lowest
LifeLock Customer Service Score by Gender
Female customers rated LifeLock's Customer Service score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of LifeLock.
Male
1.5/5
Female
1.6/5
LifeLock Customer Service Score by Ethnicity
LifeLock's Customer Service score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of LifeLock.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
LifeLock Customer Service Score by Age
LifeLock's Customer Service score was rated 1.5 stars by customers ages 51-55 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of LifeLock.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 1.5 | 51-55 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
LifeLock Customer Service Score by Usage
LifeLock's Customer Service score was rated the highest by customers who have used LifeLock's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
LifeLock Customer Service Score by Industry
LifeLock's Customer Service score was rated 2.5 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
LifeLock as an Employer
4.3/5
LifeLock has a 4.3/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
LifeLock scored a -69 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of LifeLock would recommend the brand to a friend. ENPS measures how likely LifeLock employees would recommend working at LifeLock to a friend.
Net Promoter Score
-69
NPS Score
| 14% | Promoters |
|---|---|
| 3% | Passive |
| 83% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
