

Lincoln Park Zoo is dedicated to connecting people with nature through a free, family-oriented wildlife experience.
Lincoln Park Zoo's Net Promoter Score (NPS) is a 27 with 44% Promoters, 39% Passives, and 17% Detractors. Net Promoter Score tracks whether Lincoln Park Zoo's customers would recommend using the product based on a scale of -100 to 100.
| 44% | Promoters |
|---|---|
| 39% | Passives |
| 17% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2022 0 | Mar 2022 | 0 |
Apr 2022 17 | Apr 2022 | 17 |
May 2022 25 | May 2022 | 25 |
Jul 2022 22 | Jul 2022 | 22 |
Sep 2022 20 | Sep 2022 | 20 |
Oct 2022 18 | Oct 2022 | 18 |
Dec 2022 17 | Dec 2022 | 17 |
Jan 2023 23 | Jan 2023 | 23 |
Jun 2023 21 | Jun 2023 | 21 |
Sep 2023 13 | Sep 2023 | 13 |
Feb 2024 18 | Feb 2024 | 18 |
Oct 2024 27 | Oct 2024 | 27 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Lincoln Park Zoo's NPS was rated 0 by Female customers on Comparably.
Lincoln Park Zoo's NPS was rated by Female customers on Comparably.
Lincoln Park Zoo's NPS is not yet rated by Male customers.
Lincoln Park Zoo's NPS was rated -33 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -33 | Caucasian | -33 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Lincoln Park Zoo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Lincoln Park Zoo's Customer Loyalty score was rated 70 by Female customers on Comparably.
Lincoln Park Zoo's Customer Loyalty score was rated 40% by Caucasian customers on Comparably.
% who answered "Yes"
Lincoln Park Zoo has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Lincoln Park Zoo’s product quality score is a 3.9 out of 5 as rated by its users and customers.
Lincoln Park Zoo's Product Quality score was rated highest by Female customers.
Lincoln Park Zoo's Product Quality score was rated 3.5 by Female customers on Comparably.
Lincoln Park Zoo's Product Quality score was rated 3 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Lincoln Park Zoo has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Lincoln Park Zoo's ROI score was rated highest by Female customers.
Lincoln Park Zoo's ROI score was rated 3.8 by Female customers on Comparably.
Lincoln Park Zoo's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Lincoln Park Zoo has an overall Customer Satisfaction score of 85 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Lincoln Park Zoo's Customer Satisfaction score was rated highest by Female customers.
Lincoln Park Zoo's Customer Satisfaction score was rated 67 by Female customers on Comparably.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Lincoln Park Zoo's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Lincoln Park Zoo has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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Chicago, IL
http://www.lpzoo.org/
1(312) 742-2000
Lincoln Park Zoo's Customer Service score was rated highest by Female customers.
Lincoln Park Zoo's Customer Service score was rated 3.6 by Female customers on Comparably.
Lincoln Park Zoo's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Lincoln Park Zoo has a 2.4/5 stars for its overall company culture rated by their employees

Lincoln Park Zoo scored a 27 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Lincoln Park Zoo would recommend the brand to a friend. ENPS measures how likely Lincoln Park Zoo employees would recommend working at Lincoln Park Zoo to a friend.
| 44% | Promoters |
|---|---|
| 39% | Passive |
| 17% | Detractors |
| 18% | Promoters |
|---|---|
| 14% | Passive |
| 68% | Detractors |