40
NPS
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Liquor.com
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About Liquor.com's Brand
Liquor.com is a digital media platform focusing on cocktails, spirits and cocktail culture. Reaching 10M+ drinkers a month.
Brand at a Glance
65%
Customer Loyalty
3.3/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Liquor.com NPS
Liquor.com's Net Promoter Score (NPS) is a 40 with 40% Promoters, 60% Passives, and 0% Detractors. Net Promoter Score tracks whether Liquor.com's customers would recommend using the product based on a scale of -100 to 100.
Liquor.com Overall NPS
| 40% | Promoters |
|---|---|
| 60% | Passives |
| 0% | Detractors |
Liquor.com NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 100 | Feb 2021 | 100 |
Sep 2022 100 | Sep 2022 | 100 |
Jan 2023 66 | Jan 2023 | 66 |
Nov 2023 50 | Nov 2023 | 50 |
Apr 2025 40 | Apr 2025 | 40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Liquor.com Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Liquor.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Liquor.com Product Quality
3.3/5
Liquor.com has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Liquor.com's overall Product Quality score rated by its users and customers.
Liquor.com Product Information
Liquor.com’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://liquor.com
- Company Size
- 11-50 Employees
Industry
Media
Liquor.com Pricing
Liquor.com ROI & Value For Money
3.6/5
Liquor.com has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Liquor.com Customer Satisfaction (CSAT)
Liquor.com Customer Satisfaction (CSAT) Score
50 / 100
Liquor.com has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Liquor.com Customer Service
3.7/5
Liquor.com has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Liquor.com's overall Customer Service score rated by its users and customers.
About Liquor.com's Customer Service
Address
1263 Howard Street, Suite 610, San Francisco, CA 94103
Website
http://liquor.com
Phone Number
4159387227
Liquor.com as an Employer
3.2/5
Liquor.com has a 3.2/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Liquor.com scored a 40 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of Liquor.com would recommend the brand to a friend. ENPS measures how likely Liquor.com employees would recommend working at Liquor.com to a friend.
Net Promoter Score
40
NPS Score
| 40% | Promoters |
|---|---|
| 60% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 16% | Promoters |
|---|---|
| 17% | Passive |
| 67% | Detractors |
