-64
NPS
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loanDepot
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About loanDepot's Brand
loanDepot is the third largest private, independent retail mortgage lender in the U.S. and provides residential loans. loanDepot’s current
Brand at a Glance
60%
Customer Loyalty
1.8/5
Product Quality
1.8/5
Pricing
1.6/5
Customer Service
loanDepot CMO
loanDepot NPS
loanDepot's Net Promoter Score (NPS) is a -64 with 15% Promoters, 6% Passives, and 79% Detractors. Net Promoter Score tracks whether loanDepot's customers would recommend using the product based on a scale of -100 to 100.
loanDepot Overall NPS
| 15% | Promoters |
|---|---|
| 6% | Passives |
| 79% | Detractors |
loanDepot NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 -64 | Sep 2023 | -64 |
Oct 2023 -64 | Oct 2023 | -64 |
Jan 2024 -63 | Jan 2024 | -63 |
Feb 2024 -63 | Feb 2024 | -63 |
May 2024 -63 | May 2024 | -63 |
Jun 2024 -64 | Jun 2024 | -64 |
Jul 2024 -64 | Jul 2024 | -64 |
Aug 2024 -64 | Aug 2024 | -64 |
Mar 2025 -66 | Mar 2025 | -66 |
Apr 2025 -64 | Apr 2025 | -64 |
Jun 2025 -64 | Jun 2025 | -64 |
Nov 2025 -64 | Nov 2025 | -64 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
loanDepot NPS by Gender
Male customers rated loanDepot's NPS 17 points higher than Female customers.
Male
-71
loanDepot's NPS was rated -71 by Male customers on Comparably.
13%
Promoters
3%
Passives
84%
Detractors
Female
-88
loanDepot's NPS was rated -88 by Female customers on Comparably.
4%
Promoters
4%
Passives
92%
Detractors
loanDepot NPS by Ethnicity
loanDepot's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -66 | Caucasian | -66 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -86 | African American/Black | -86 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -86 | Other | -86 |
loanDepot NPS by Age
loanDepot's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
loanDepot NPS by Usage
loanDepot's NPS was rated the highest by customers who have used loanDepot's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -83 | Less than 1 Year | -83 |
1 to 2 Years -76 | 1 to 2 Years | -76 |
2 to 5 Years -78 | 2 to 5 Years | -78 |
5 to 10 Years -72 | 5 to 10 Years | -72 |
Over 10 Years -51 | Over 10 Years | -51 |
loanDepot Customer Reviews
Out of the 23 loanDepot customer reviews 3 were positive and 20 were constructive. loanDepot customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
loanDepot Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of loanDepot users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
loanDepot Customer Loyalty Score by Gender
Male customers rated loanDepot's Customer Loyalty score 1% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of loanDepot.
Male
62%
Yes
Female
61%
Yes
loanDepot Customer Loyalty Score by Ethnicity
loanDepot's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of loanDepot.
59
out of 100
Caucasian
70
out of 100
Hispanic or Latino
49
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
58
out of 100
Other
loanDepot Customer Loyalty Score by Age
loanDepot's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of loanDepot.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 64% | 26-30 | 64% |
31-35 55% | 31-35 | 55% |
36-40 61% | 36-40 | 61% |
41-45 40% | 41-45 | 40% |
46-50 43% | 46-50 | 43% |
51-55 64% | 51-55 | 64% |
56-60 64% | 56-60 | 64% |
61-65 75% | 61-65 | 75% |
66+ 66% | 66+ | 66% |
loanDepot Customer Loyalty Score by Usage
loanDepot's Customer Loyalty score was rated the highest by customers who have used loanDepot's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
loanDepot Customer Loyalty Score by Industry
loanDepot's Customer Loyalty score was rated the highest by Military and Defense industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
loanDepot Product Quality
1.8/5
loanDepot has an overall Product Quality score of 1.8 out of 5 stars rated by its users and customers.
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loanDepot Product Information
loanDepot’s product quality score is a 1.8 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated loanDepot's product the highest. Reviewers from the Tech industry rated loanDepot the lowest at 1.5.
- Website
- http://www.loandepot.com
- Company Size
- 5,001-10,000 Employees
Industry
FinTech
Real Estate
Quick Insights into loanDepot Product Quality
loanDepot's Product Quality score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked loanDepot's Product Quality.
Ranked loanDepot Product Quality the Highest
Ranked loanDepot Product Quality the Lowest
loanDepot Product Quality Score by Gender
Male customers rated loanDepot's Product Quality score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of loanDepot.
Male
1.6/5
Female
1.5/5
loanDepot Product Quality Score by Ethnicity
loanDepot's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of loanDepot.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 1.5 | Other | 1.5 |
loanDepot Product Quality Score by Age
loanDepot's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of loanDepot.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.3 | 26-30 | 2.3 |
31-35 1.9 | 31-35 | 1.9 |
36-40 1.7 | 36-40 | 1.7 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
loanDepot Product Quality Score by Usage
loanDepot's Product Quality score was rated the highest by customers who have used loanDepot's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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loanDepot Product Quality Score by Industry
loanDepot's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
loanDepot Pricing
loanDepot ROI & Value For Money
1.8/5
loanDepot has a value for money and ROI score of 1.8 out of 5 stars rated by its users and customers.
Sign Up to unlock loanDepot's overall ROI score rated by its users and customers.
loanDepot Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from loanDepot.
Quick Insights into loanDepot ROI
loanDepot's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked loanDepot's ROI score.
Ranked loanDepot ROI the Highest
Ranked loanDepot ROI the Lowest
loanDepot ROI Score by Gender
Male customers rated loanDepot's ROI score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of loanDepot.
Male
1.7/5
Female
1.5/5
loanDepot ROI Score by Ethnicity
loanDepot's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of loanDepot.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 1.7 | Other | 1.7 |
loanDepot ROI Score by Age
loanDepot's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of loanDepot.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.3 | 26-30 | 2.3 |
31-35 2 | 31-35 | 2 |
36-40 1.6 | 36-40 | 1.6 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
loanDepot ROI Score by Usage
loanDepot's ROI score was rated the highest by customers who have used loanDepot's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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loanDepot ROI Score by Industry
loanDepot's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
loanDepot Customer Satisfaction (CSAT)
loanDepot Customer Satisfaction (CSAT) Score
23 / 100
loanDepot has an overall Customer Satisfaction score of 23 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
12%
Satisfied
11%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
12%
Very Dissatisfied
58%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into loanDepot Customer Satisfaction
loanDepot's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers from the Transportation industry.
Sign Up to unlock insights into how customers have ranked loanDepot's Customer Satisfaction.
Ranked loanDepot Customer Satisfaction the Highest
Ranked loanDepot Customer Satisfaction the Lowest
loanDepot Customer Satisfaction Score by Gender
Male customers rated loanDepot's Customer Satisfaction score 10 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of loanDepot.
17 / 100
MaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 13% | |
Very Dissatisfied | 67% |
7 / 100
FemaleVery Satisfied | 3% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 19% | |
Very Dissatisfied | 63% |
loanDepot Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
loanDepot's Customer Satisfaction (CSAT) score was rated 11% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of loanDepot.
11 / 100
Very Satisfied
3%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
18%
Very Dissatisfied
71%
CSAT according to Hispanic or Latino
loanDepot's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
CSAT according to African American/Black
loanDepot's Customer Satisfaction (CSAT) score was rated 14% according to African American/Black users and customers.
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14 / 100
Very Satisfied
0%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
29%
Very Dissatisfied
43%
CSAT according to Asian or Pacific Islander
loanDepot's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
CSAT according to Other
loanDepot's Customer Satisfaction (CSAT) score was rated 15% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of loanDepot.
15 / 100
Very Satisfied
15%
Satisfied
0%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
0%
Very Dissatisfied
62%
loanDepot Customer Satisfaction Score by Age
loanDepot's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of loanDepot.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 16% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 18% | |||||||||||||||
| 56-60 | 10% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 14% |
loanDepot Customer Satisfaction Score by Usage
loanDepot's Customer Satisfaction score was rated the highest by customers who have used loanDepot's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
loanDepot Customer Satisfaction Score by Industry
loanDepot's Customer Satisfaction score was rated the highest by Military and Defense industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "loanDepot Customer Satisfaction Score by Industry",
"text": "loanDepot's Customer Satisfaction score was rated the highest by Military and Defense industry customers, and the lowest by Transportation industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "loanDepot's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Accounting",
"groupId": 495,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "loanDepot's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Construction",
"groupId": 510,
"score": 17,
"stars": 0,
"csatScore": 17,
"text": "loanDepot's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 17
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "loanDepot's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "loanDepot's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Military and Defense",
"groupId": 538,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "loanDepot's Customer Satisfaction score is rated by Military and Defense customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
},
{
"label": "Transportation",
"groupId": 567,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "loanDepot's Customer Satisfaction score is rated by Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}loanDepot Customer Service
1.6/5
loanDepot has an overall Customer Service score of 1.6 out of 5 stars rated by its users and customers.
Sign Up to unlock loanDepot's overall Customer Service score rated by its users and customers.
About loanDepot's Customer Service
Address
26642 Towne Centre Drive, Foothill Ranch, CA
Website
http://www.loandepot.com
Phone Number
888-337-6888
Quick Insights into loanDepot Customer Service
loanDepot's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Transportation industry.
Sign Up to unlock insights into how customers have ranked loanDepot's Customer Service score.
Ranked loanDepot Customer Service the Highest
Ranked loanDepot Customer Service the Lowest
loanDepot Customer Service Score by Gender
loanDepot's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of loanDepot.
Male
1.5/5
Female
1.5/5
loanDepot Customer Service Score by Ethnicity
loanDepot's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of loanDepot.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 1.5 | Other | 1.5 |
loanDepot Customer Service Score by Age
loanDepot's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of loanDepot.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2.4 | 26-30 | 2.4 |
31-35 1.9 | 31-35 | 1.9 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
loanDepot Customer Service Score by Usage
loanDepot's Customer Service score was rated the highest by customers who have used loanDepot's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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loanDepot Customer Service Score by Industry
loanDepot's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Transportation industry customers.
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loanDepot as an Employer
2.7/5
loanDepot has a 2.7/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
loanDepot scored a -64 for Net Promoter Score and a -35 for Employee Net Promoter Score. NPS gauges how likely a customer of loanDepot would recommend the brand to a friend. ENPS measures how likely loanDepot employees would recommend working at loanDepot to a friend.
Net Promoter Score
-64
NPS Score
| 15% | Promoters |
|---|---|
| 6% | Passive |
| 79% | Detractors |
Employee Net Promoter Score
-35
eNPS Score
| 26% | Promoters |
|---|---|
| 13% | Passive |
| 61% | Detractors |
