

Founded in 1964 and headquartered in OKC, Love's Travel Stops & Country Stores has more than 470 locations in 41 states.
Love's Travel Stops & Country Stores's Net Promoter Score (NPS) is a -9 with 41% Promoters, 9% Passives, and 50% Detractors. Net Promoter Score tracks whether Love's Travel Stops & Country Stores's customers would recommend using the product based on a scale of -100 to 100.
| 41% | Promoters |
|---|---|
| 9% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 -15 | Nov 2024 | -15 |
Dec 2024 -15 | Dec 2024 | -15 |
Jan 2025 -13 | Jan 2025 | -13 |
Feb 2025 -13 | Feb 2025 | -13 |
Mar 2025 -13 | Mar 2025 | -13 |
Apr 2025 -11 | Apr 2025 | -11 |
Jun 2025 -13 | Jun 2025 | -13 |
Jul 2025 -11 | Jul 2025 | -11 |
Aug 2025 -11 | Aug 2025 | -11 |
Oct 2025 -11 | Oct 2025 | -11 |
Dec 2025 -11 | Dec 2025 | -11 |
Jan 2026 -11 | Jan 2026 | -11 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Love's Travel Stops & Country Stores's NPS 26 points higher than Male customers.
Love's Travel Stops & Country Stores's NPS was rated -32 by Male customers on Comparably.
Love's Travel Stops & Country Stores's NPS was rated -6 by Female customers on Comparably.
Love's Travel Stops & Country Stores's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -13 | Caucasian | -13 |
Hispanic or Latino -45 | Hispanic or Latino | -45 |
African American/Black -39 | African American/Black | -39 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Native American -75 | Native American | -75 |
Other -50 | Other | -50 |
Love's Travel Stops & Country Stores's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
Love's Travel Stops & Country Stores's NPS was rated the highest by customers who have used Love's Travel Stops & Country Stores's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -87 | Less than 1 Year | -87 |
1 to 2 Years -6 | 1 to 2 Years | -6 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -18 | 5 to 10 Years | -18 |
Over 10 Years -18 | Over 10 Years | -18 |
Out of the 37 Love's Travel Stops & Country Stores customer reviews 21 were positive and 16 were constructive. Love's Travel Stops & Country Stores customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Love's Travel Stops & Country Stores users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Love's Travel Stops & Country Stores's Customer Loyalty score 15% higher than Male customers.
Love's Travel Stops & Country Stores's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Love's Travel Stops & Country Stores's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 100% | 26-30 | 100% |
31-35 67% | 31-35 | 67% |
36-40 87% | 36-40 | 87% |
41-45 74% | 41-45 | 74% |
46-50 91% | 46-50 | 91% |
51-55 75% | 51-55 | 75% |
56-60 86% | 56-60 | 86% |
61-65 92% | 61-65 | 92% |
66+ 90% | 66+ | 90% |
Love's Travel Stops & Country Stores's Customer Loyalty score was rated the highest by customers who have used Love's Travel Stops & Country Stores's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Love's Travel Stops & Country Stores's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Arts and Entertainment industry customers.
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Love's Travel Stops & Country Stores has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Love's Travel Stops & Country Stores’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Love's Travel Stops & Country Stores's product the highest. Reviewers from the Accounting industry rated Love's Travel Stops & Country Stores the lowest at 2.4.
Love's Travel Stops & Country Stores's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers who have used Love's Travel Stops & Country Stores's products/services for Less than 1 Year.
Female customers rated Love's Travel Stops & Country Stores's Product Quality score 0.7 stars higher than Male customers.
Love's Travel Stops & Country Stores's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 2.4 | Native American | 2.4 |
Other 2.2 | Other | 2.2 |
Love's Travel Stops & Country Stores's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.7 | 31-35 | 2.7 |
36-40 2.2 | 36-40 | 2.2 |
41-45 2 | 41-45 | 2 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.3 | 56-60 | 2.3 |
61-65 3.7 | 61-65 | 3.7 |
66+ 4.3 | 66+ | 4.3 |
Love's Travel Stops & Country Stores's Product Quality score was rated the highest by customers who have used Love's Travel Stops & Country Stores's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Love's Travel Stops & Country Stores's Product Quality score was rated the highest by Retail industry customers, and the lowest by Beverage, Wine and Spirits industry customers.
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Love's Travel Stops & Country Stores has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Love's Travel Stops & Country Stores.
Love's Travel Stops & Country Stores's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers from the Beverage, Wine and Spirits industry.
Female customers rated Love's Travel Stops & Country Stores's ROI score 0.7 stars higher than Male customers.
Love's Travel Stops & Country Stores's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.5 | Native American | 3.5 |
Other 2.3 | Other | 2.3 |
Love's Travel Stops & Country Stores's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.7 | 31-35 | 2.7 |
36-40 1.9 | 36-40 | 1.9 |
41-45 1.9 | 41-45 | 1.9 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2.5 | 56-60 | 2.5 |
61-65 3.9 | 61-65 | 3.9 |
66+ 4.1 | 66+ | 4.1 |
Love's Travel Stops & Country Stores's ROI score was rated the highest by customers who have used Love's Travel Stops & Country Stores's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Love's Travel Stops & Country Stores's ROI score was rated the highest by Retail industry customers, and the lowest by Beverage, Wine and Spirits industry customers.
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Love's Travel Stops & Country Stores has an overall Customer Satisfaction score of 48 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Love's Travel Stops & Country Stores's Customer Satisfaction score was rated highest by customers from the Retail industry, and rated lowest by customers from the Logistics and Supply Chain industry.
Female customers rated Love's Travel Stops & Country Stores's Customer Satisfaction score 16 points higher than Male customers.
Very Satisfied | 28% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 9% | |
Very Dissatisfied | 51% |
Very Satisfied | 41% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 7% | |
Very Dissatisfied | 40% |
Love's Travel Stops & Country Stores' Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.
Love's Travel Stops & Country Stores' Customer Satisfaction (CSAT) score was rated 23% according to Hispanic or Latino users and customers.
Love's Travel Stops & Country Stores' Customer Satisfaction (CSAT) score was rated 34% according to African American/Black users and customers.
Love's Travel Stops & Country Stores' Customer Satisfaction (CSAT) score was rated 34% according to Asian or Pacific Islander users and customers.
Love's Travel Stops & Country Stores' Customer Satisfaction (CSAT) score was rated 50% according to Native American users and customers.
Love's Travel Stops & Country Stores' Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.
Love's Travel Stops & Country Stores's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 38% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 31-35 | 63% | |||||||||||||||
| 36-40 | 29% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 39% | |||||||||||||||
| 51-55 | 37% | |||||||||||||||
| 56-60 | 37% | |||||||||||||||
| 61-65 | 60% | |||||||||||||||
| 66+ | 89% |
Love's Travel Stops & Country Stores's Customer Satisfaction score was rated the highest by customers who have used Love's Travel Stops & Country Stores's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Love's Travel Stops & Country Stores's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Logistics and Supply Chain industry customers.
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"score": 19,
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"groupId": 504,
"score": 43,
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"groupId": 513,
"score": 40,
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"label": "Education",
"groupId": 515,
"score": 67,
"stars": 0,
"csatScore": 67,
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{
"label": "Legal",
"groupId": 529,
"score": 33,
"stars": 0,
"csatScore": 33,
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"label": "Logistics and Supply Chain",
"groupId": 531,
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"label": "Professional Services",
"groupId": 549,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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},
{
"label": "Restaurants",
"groupId": 558,
"score": 67,
"stars": 0,
"csatScore": 67,
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{
"label": "Retail",
"groupId": 559,
"score": 100,
"stars": 0,
"csatScore": 100,
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{
"label": "Transportation",
"groupId": 567,
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"stars": 0,
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}Love's Travel Stops & Country Stores has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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10601 North Pennsylvania Ave, Oklahoma City, OK 73120
http://www.loves.com
405-751-9000
Love's Travel Stops & Country Stores's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by customers who have used Love's Travel Stops & Country Stores's products/services for Less than 1 Year.
Female customers rated Love's Travel Stops & Country Stores's Customer Service score 0.8 stars higher than Male customers.
Love's Travel Stops & Country Stores's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 1.8 | Hispanic or Latino | 1.8 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 2.4 | Native American | 2.4 |
Other 2.3 | Other | 2.3 |
Love's Travel Stops & Country Stores's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 3.4 | 26-30 | 3.4 |
31-35 2.5 | 31-35 | 2.5 |
36-40 2 | 36-40 | 2 |
41-45 1.9 | 41-45 | 1.9 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.2 | 56-60 | 2.2 |
61-65 4 | 61-65 | 4 |
66+ 4.2 | 66+ | 4.2 |
Love's Travel Stops & Country Stores's Customer Service score was rated the highest by customers who have used Love's Travel Stops & Country Stores's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Love's Travel Stops & Country Stores's Customer Service score was rated the highest by Retail industry customers, and the lowest by Beverage, Wine and Spirits industry customers.
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Love's Travel Stops & Country Stores has a 2.8/5 stars for its overall company culture rated by their employees

In the Bottom 45% of Similar Sized Companies on Comparably.
Love's Travel Stops & Country Stores scored a -9 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Love's Travel Stops & Country Stores would recommend the brand to a friend. ENPS measures how likely Love's Travel Stops & Country Stores employees would recommend working at Love's Travel Stops & Country Stores to a friend.
| 41% | Promoters |
|---|---|
| 9% | Passive |
| 50% | Detractors |
| 32% | Promoters |
|---|---|
| 11% | Passive |
| 57% | Detractors |