Lucky Brand Jeans NPS & Customer Reviews | Comparably
Brand Page
Lucky Brand Jeans
Marketing or Exec? Claim Your Free Account

About Lucky Brand Jeans' Brand

Staying true to the rich heritage and authentic spirit of denim, we began crafting great-fitting, vintage-inspired jeans in Los Angeles in

Brand at a Glance

83%
Customer Loyalty
3.1/5
Product Quality
3.1/5
Pricing
2.6/5
Customer Service

Lucky Brand Jeans NPS

Lucky Brand Jeans's Net Promoter Score (NPS) is a -13 with 40% Promoters, 7% Passives, and 53% Detractors. Net Promoter Score tracks whether Lucky Brand Jeans's customers would recommend using the product based on a scale of -100 to 100.

Lucky Brand Jeans Overall NPS

-13
NPS
40%Promoters
7%Passives
53%Detractors
Lucky Brand Jeans Overall NPS

Lucky Brand Jeans NPS Trend

-100
-50
0
50
100
Oct 2023
-22
Oct 2023-22
Jan 2024
-25
Jan 2024-25
Feb 2024
-23
Feb 2024-23
Aug 2024
-21
Aug 2024-21
Oct 2024
-16
Oct 2024-16
Feb 2025
-18
Feb 2025-18
Apr 2025
-16
Apr 2025-16
Jun 2025
-18
Jun 2025-18
Dec 2025
-18
Dec 2025-18
Jan 2026
-16
Jan 2026-16
Apr 2026
-18
Apr 2026-18
May 2026
-15
May 2026-15

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Lucky Brand Jeans NPS by Gender

Male customers rated Lucky Brand Jeans's NPS 90 points higher than Female customers.

Male

8

Lucky Brand Jeans's NPS was rated 8 by Male customers on Comparably.

50%
Promoters
8%
Passives
42%
Detractors

Female

-82

Lucky Brand Jeans's NPS was rated -82 by Female customers on Comparably.

9%
Promoters
0%
Passives
91%
Detractors

Lucky Brand Jeans NPS by Ethnicity

Lucky Brand Jeans's NPS was rated -38 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-38
Caucasian-38

Lucky Brand Jeans NPS by Age

Lucky Brand Jeans's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

0
20
40
60
80
100
Promoters
60%
Passives
0%
Detractors
40%
36-4060%0%40%
Promoters
20%
Passives
0%
Detractors
80%
46-5020%0%80%

Lucky Brand Jeans NPS by Usage

Lucky Brand Jeans's NPS was rated the highest by customers who have used Lucky Brand Jeans's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
5 to 10 Years
-34
5 to 10 Years-34
Over 10 Years
-50
Over 10 Years-50

Lucky Brand Jeans Customer Reviews

Out of the 5 Lucky Brand Jeans customer reviews 2 were positive and 3 were constructive. Lucky Brand Jeans customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What do you value most about this brand?
Their jeans are comfortable and fit better than entry level brands. They are durable and last for approximately 3-5 years of heavy use at a farm/ construction environment while still maintaing a stylish fit. You never know when a wilder-babe will appear, so looking good on the job is a priority!
Posted 12 days ago
What can this brand most improve?
Quality control of the fabric used in the jeans.
What do you value most about this brand?
Quality of product and the customer service of the staff
What can this brand most improve?
be more honest and responsive to customers regarding returns.
What can this brand most improve?
Stand behind their defective merchandise

Lucky Brand Jeans Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Lucky Brand Jeans users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

83
83%
17
17%
Lucky Brand Jeans Customer Loyalty

Lucky Brand Jeans Customer Loyalty Score by Gender

Male customers rated Lucky Brand Jeans's Customer Loyalty score 1% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Lucky Brand Jeans.
Male
93%
Yes
Female
92%
Yes

Lucky Brand Jeans Customer Loyalty Score by Ethnicity

Lucky Brand Jeans's Customer Loyalty score was rated 93% by Caucasian customers on Comparably.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Lucky Brand Jeans.
93
out of 100
Caucasian

Lucky Brand Jeans Customer Loyalty Score by Age

Lucky Brand Jeans's Customer Loyalty score was rated 100% by customers ages 36-40 and customers ages 46-50 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Lucky Brand Jeans.
0
20%
40%
60%
80%
100%
36-40
100%
36-40100%
46-50
100%
46-50100%

Lucky Brand Jeans Customer Loyalty Score by Usage

Lucky Brand Jeans's Customer Loyalty score was rated the highest by customers who have used Lucky Brand Jeans's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

5 to 10 Years
85%
Over 10 Years
100%

Lucky Brand Jeans Product Quality

3.1/5

Lucky Brand Jeans has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Lucky Brand Jeans' overall Product Quality score rated by its users and customers.

Lucky Brand Jeans Product Information

Lucky Brand Jeans’s product quality score is a 3.1 out of 5 as rated by its users and customers.

Industry

Tech
Fashion and Beauty

Quick Insights into Lucky Brand Jeans Product Quality

Lucky Brand Jeans's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked Lucky Brand Jeans' Product Quality.

Ranked Lucky Brand Jeans Product Quality the Highest

Male
3.6
36-40
3.4
5 to 10 Years
2.9

Ranked Lucky Brand Jeans Product Quality the Lowest

46-50
2.5
Over 10 Years
1.8
Female
1.5

Lucky Brand Jeans Product Quality Score by Gender

Male customers rated Lucky Brand Jeans's Product Quality score 2.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Lucky Brand Jeans.

Male

3.6/5

Female

1.5/5

Lucky Brand Jeans Product Quality Score by Ethnicity

Lucky Brand Jeans's Product Quality score was rated 2.3 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Lucky Brand Jeans.
0
1
2
3
4
5
Caucasian
2.3
Caucasian2.3

Lucky Brand Jeans Product Quality Score by Age

Lucky Brand Jeans's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Lucky Brand Jeans.
0
1
2
3
4
5
36-40
3.4
36-403.4
46-50
2.5
46-502.5

Lucky Brand Jeans Product Quality Score by Usage

Lucky Brand Jeans's Product Quality score was rated the highest by customers who have used Lucky Brand Jeans's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

5 to 10 Years
2.9
Over 10 Years
1.8

Lucky Brand Jeans Pricing

Lucky Brand Jeans ROI & Value For Money

3.1/5

Lucky Brand Jeans has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Lucky Brand Jeans' overall ROI score rated by its users and customers.

Quick Insights into Lucky Brand Jeans ROI

Lucky Brand Jeans's ROI score was rated highest by customers ages 36-40, and rated lowest by customers who have used Lucky Brand Jeans's products/services for Over 10 Years.

Sign Up to unlock insights into how customers have ranked Lucky Brand Jeans' ROI score.

Ranked Lucky Brand Jeans ROI the Highest

36-40
3.4
5 to 10 Years
3.1
Male
3

Ranked Lucky Brand Jeans ROI the Lowest

46-50
1.8
Female
1.8
Over 10 Years
1.8

Lucky Brand Jeans ROI Score by Gender

Male customers rated Lucky Brand Jeans's ROI score 1.2 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Lucky Brand Jeans.

Male

3/5

Female

1.8/5

Lucky Brand Jeans ROI Score by Ethnicity

Lucky Brand Jeans's ROI score was rated 2.4 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Lucky Brand Jeans.
0
1
2
3
4
5
Caucasian
2.4
Caucasian2.4

Lucky Brand Jeans ROI Score by Age

Lucky Brand Jeans's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Lucky Brand Jeans.
0
1
2
3
4
5
36-40
3.4
36-403.4
46-50
1.8
46-501.8

Lucky Brand Jeans ROI Score by Usage

Lucky Brand Jeans's ROI score was rated the highest by customers who have used Lucky Brand Jeans's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

5 to 10 Years
3.1
Over 10 Years
1.8

Lucky Brand Jeans Customer Satisfaction (CSAT)

Lucky Brand Jeans Customer Satisfaction (CSAT) Score

35 / 100

Lucky Brand Jeans has an overall Customer Satisfaction score of 35 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied32%
Satisfied3%
Neither Satisfied nor Dissatisfied3%
Dissatisfied5%
Very Dissatisfied57%
Very Satisfied
32%
Satisfied
3%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
5%
Very Dissatisfied
57%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Lucky Brand Jeans Customer Satisfaction

Lucky Brand Jeans's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked Lucky Brand Jeans' Customer Satisfaction.

Ranked Lucky Brand Jeans Customer Satisfaction the Highest

Male
50%
46-50
40%
5 to 10 Years
40%

Ranked Lucky Brand Jeans Customer Satisfaction the Lowest

Over 10 Years
11%
Female
9%

Lucky Brand Jeans Customer Satisfaction Score by Gender

Male customers rated Lucky Brand Jeans's Customer Satisfaction score 41 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Lucky Brand Jeans.
50 / 100
Male
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
38%
9 / 100
Female
Very Satisfied
9%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
91%

Lucky Brand Jeans Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Lucky Brand Jeans' Customer Satisfaction (CSAT) score was rated 27% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Lucky Brand Jeans.
27 / 100
Very Satisfied27%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied73%
Very Satisfied
27%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
73%

Lucky Brand Jeans Customer Satisfaction Score by Age

Lucky Brand Jeans's Customer Satisfaction score was rated 40 points by customers ages 46-50 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Lucky Brand Jeans.
0
20
40
60
80
100
46-50 CSAT Score
40%
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
46-5040%

Lucky Brand Jeans Customer Satisfaction Score by Usage

Lucky Brand Jeans's Customer Satisfaction score was rated the highest by customers who have used Lucky Brand Jeans's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

5 to 10 Years
40
Over 10 Years
11

Lucky Brand Jeans Customer Service

2.6/5

Lucky Brand Jeans has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Lucky Brand Jeans' overall Customer Service score rated by its users and customers.

About Lucky Brand Jeans's Customer Service

Address

Los Angeles, CA


Website

http://luckybrand.com

Quick Insights into Lucky Brand Jeans Customer Service

Lucky Brand Jeans's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked Lucky Brand Jeans' Customer Service score.

Ranked Lucky Brand Jeans Customer Service the Highest

36-40
3.2
Male
2.9
5 to 10 Years
2.7

Ranked Lucky Brand Jeans Customer Service the Lowest

46-50
2.1
Over 10 Years
1.7
Female
1.5

Lucky Brand Jeans Customer Service Score by Gender

Male customers rated Lucky Brand Jeans's Customer Service score 1.4 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Lucky Brand Jeans.

Male

2.9/5

Female

1.5/5

Lucky Brand Jeans Customer Service Score by Ethnicity

Lucky Brand Jeans's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Lucky Brand Jeans.
0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5

Lucky Brand Jeans Customer Service Score by Age

Lucky Brand Jeans's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Lucky Brand Jeans.
0
20
40
60
80
100
36-40
3.2
36-403.2
46-50
2.1
46-502.1

Lucky Brand Jeans Customer Service Score by Usage

Lucky Brand Jeans's Customer Service score was rated the highest by customers who have used Lucky Brand Jeans's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

5 to 10 Years
2.7
Over 10 Years
1.7

Lucky Brand Jeans as an Employer

3.1/5

Lucky Brand Jeans has a 3.1/5 stars for its overall company culture rated by their employees

  Lucky Brand Jeans CEO
bottom
20%
CEO of Lucky Brand Jeans

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Lucky Brand Jeans scored a -13 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of Lucky Brand Jeans would recommend the brand to a friend. ENPS measures how likely Lucky Brand Jeans employees would recommend working at Lucky Brand Jeans to a friend.

Net Promoter Score

-13
NPS Score
40%Promoters
7%Passive
53%Detractors

Employee Net Promoter Score

-31
eNPS Score
30%Promoters
9%Passive
61%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail