

"Madison Reed is an online market that allows users to buy hair color, shampoo, conditioner and hair care accessories."

Heidi Dorosin serves as the Chief Marketing Officer of Madison Reed. Heidi started at Madison Reed in Dec of 2016. Heidi currently resides in the San Francisco Bay Area.
Madison Reed's Net Promoter Score (NPS) is a -47 with 13% Promoters, 27% Passives, and 60% Detractors. Net Promoter Score tracks whether Madison Reed's customers would recommend using the product based on a scale of -100 to 100.
| 13% | Promoters |
|---|---|
| 27% | Passives |
| 60% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2023 -33 | Jan 2023 | -33 |
Feb 2023 -50 | Feb 2023 | -50 |
Mar 2023 -60 | Mar 2023 | -60 |
Apr 2023 -67 | Apr 2023 | -67 |
May 2023 -71 | May 2023 | -71 |
Aug 2023 -66 | Aug 2023 | -66 |
Feb 2024 -70 | Feb 2024 | -70 |
Mar 2024 -63 | Mar 2024 | -63 |
Apr 2024 -67 | Apr 2024 | -67 |
Jul 2024 -62 | Jul 2024 | -62 |
Oct 2024 -50 | Oct 2024 | -50 |
Dec 2024 -47 | Dec 2024 | -47 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Madison Reed's NPS was rated -51 by Female customers on Comparably.
Madison Reed's NPS was rated -51 by Female customers on Comparably.
Madison Reed's NPS is not yet rated by Male customers.
Out of the 2 Madison Reed customer reviews 1 was positive and 1 was constructive. Madison Reed customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
58% of Madison Reed users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Madison Reed's Customer Loyalty score was rated 70 by Female customers on Comparably.
Madison Reed has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Madison Reed's overall Product Quality score rated by its users and customers.
Madison Reed’s product quality score is a 2.3 out of 5 as rated by its users and customers.
Madison Reed's Product Quality score was rated highest by Female customers.
Madison Reed's Product Quality score was rated 2.2 by Female customers on Comparably.
Madison Reed has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Madison Reed's overall ROI score rated by its users and customers.
Madison Reed's ROI score was rated highest by Female customers.
Madison Reed's ROI score was rated 2.4 by Female customers on Comparably.
Madison Reed has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Madison Reed's Customer Satisfaction score was rated highest by Female customers.
Madison Reed's Customer Satisfaction score was rated 60 by Female customers on Comparably.
Very Satisfied | 20% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
Madison Reed has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Madison Reed's overall Customer Service score rated by its users and customers.
San Francisco, CA
https://www.madison-reed.com/
Madison Reed's Customer Service score was rated highest by Female customers.
Madison Reed's Customer Service score was rated 1.9 by Female customers on Comparably.
Madison Reed has a 2.5/5 stars for its overall company culture rated by their employees

Madison Reed scored a -47 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Madison Reed would recommend the brand to a friend. ENPS measures how likely Madison Reed employees would recommend working at Madison Reed to a friend.
| 13% | Promoters |
|---|---|
| 27% | Passive |
| 60% | Detractors |
| 24% | Promoters |
|---|---|
| 12% | Passive |
| 64% | Detractors |