Madison Reed NPS & Customer Reviews | Comparably
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Madison Reed
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About Madison Reed's Brand

"Madison Reed is an online market that allows users to buy hair color, shampoo, conditioner and hair care accessories."

Brand at a Glance

58%
Customer Loyalty
2.3/5
Product Quality
2.5/5
Pricing
2.3/5
Customer Service

Madison Reed CMO
  Madison Reed CMO

Heidi Dorosin

Heidi Dorosin serves as the Chief Marketing Officer of Madison Reed. Heidi started at Madison Reed in Dec of 2016. Heidi currently resides in the San Francisco Bay Area.

Madison Reed NPS

Madison Reed's Net Promoter Score (NPS) is a -47 with 13% Promoters, 27% Passives, and 60% Detractors. Net Promoter Score tracks whether Madison Reed's customers would recommend using the product based on a scale of -100 to 100.

Madison Reed Overall NPS

-47
NPS
13%Promoters
27%Passives
60%Detractors
Madison Reed Overall NPS

Madison Reed NPS Trend

-100
-50
0
50
100
Jan 2023
-33
Jan 2023-33
Feb 2023
-50
Feb 2023-50
Mar 2023
-60
Mar 2023-60
Apr 2023
-67
Apr 2023-67
May 2023
-71
May 2023-71
Aug 2023
-66
Aug 2023-66
Feb 2024
-70
Feb 2024-70
Mar 2024
-63
Mar 2024-63
Apr 2024
-67
Apr 2024-67
Jul 2024
-62
Jul 2024-62
Oct 2024
-50
Oct 2024-50
Dec 2024
-47
Dec 2024-47

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Madison Reed NPS by Gender

Madison Reed's NPS was rated -51 by Female customers on Comparably.

Female

-51

Madison Reed's NPS was rated -51 by Female customers on Comparably.

16%
Promoters
17%
Passives
67%
Detractors

Male

N/A

Madison Reed's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

Madison Reed Customer Reviews

Out of the 2 Madison Reed customer reviews 1 was positive and 1 was constructive. Madison Reed customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Horrifying customer service. No ability to phone. You wait 20 minutes for them to say we are too busy and they will call back and they don't. They drop you from your place in their online queue just ad its your time. They lost me as a customer. The product isnt worth the disrespect.
What do you value most about this brand?
The product is very long lasting

Madison Reed Customer Loyalty

58%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

58% of Madison Reed users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

58
58%
42
42%
Madison Reed Customer Loyalty

Madison Reed Customer Loyalty Score by Gender

Madison Reed's Customer Loyalty score was rated 70 by Female customers on Comparably.

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Female
70%
Yes
Male
N/A
Yes

Madison Reed Product Quality

2.3/5

Madison Reed has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.

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Madison Reed Product Information

Madison Reed’s product quality score is a 2.3 out of 5 as rated by its users and customers.

Website
https://www.madison-reed.com/
Company Size
51-200 Employees

Industry

Fashion and Beauty
Healthcare

Quick Insights into Madison Reed Product Quality

Madison Reed's Product Quality score was rated highest by Female customers.

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Ranked Madison Reed Product Quality the Highest

Female
2.2

Madison Reed Product Quality Score by Gender

Madison Reed's Product Quality score was rated 2.2 by Female customers on Comparably.

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Female

2.2/5

Male

N/A

Madison Reed Pricing

Madison Reed ROI & Value For Money

2.5/5

Madison Reed has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.

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Quick Insights into Madison Reed ROI

Madison Reed's ROI score was rated highest by Female customers.

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Ranked Madison Reed ROI the Highest

Female
2.4

Madison Reed ROI Score by Gender

Madison Reed's ROI score was rated 2.4 by Female customers on Comparably.

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Female

2.4/5

Male

N/A

Madison Reed Customer Satisfaction (CSAT)

Madison Reed Customer Satisfaction (CSAT) Score

40 / 100

Madison Reed has an overall Customer Satisfaction score of 40 rated by its users and customers.

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Very Satisfied10%
Satisfied30%
Neither Satisfied nor Dissatisfied10%
Dissatisfied10%
Very Dissatisfied40%
Very Satisfied
10%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
40%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Madison Reed Customer Satisfaction

Madison Reed's Customer Satisfaction score was rated highest by Female customers.

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Ranked Madison Reed Customer Satisfaction the Highest

Female
60%

Madison Reed Customer Satisfaction Score by Gender

Madison Reed's Customer Satisfaction score was rated 60 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Madison Reed.
60 / 100
Female
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%

Madison Reed Customer Service

2.3/5

Madison Reed has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.

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About Madison Reed's Customer Service

Address

San Francisco, CA


Website

https://www.madison-reed.com/

Quick Insights into Madison Reed Customer Service

Madison Reed's Customer Service score was rated highest by Female customers.

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Ranked Madison Reed Customer Service the Highest

Female
1.9

Madison Reed Customer Service Score by Gender

Madison Reed's Customer Service score was rated 1.9 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Madison Reed.

Female

1.9/5

Male

N/A

Madison Reed as an Employer

2.5/5

Madison Reed has a 2.5/5 stars for its overall company culture rated by their employees

  Madison Reed CEO
bottom
25%
CEO of Madison Reed

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Madison Reed scored a -47 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Madison Reed would recommend the brand to a friend. ENPS measures how likely Madison Reed employees would recommend working at Madison Reed to a friend.

Net Promoter Score

-47
NPS Score
13%Promoters
27%Passive
60%Detractors

Employee Net Promoter Score

-40
eNPS Score
24%Promoters
12%Passive
64%Detractors

Global Ranking Snapshot

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