19
NPS
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Make-a-Wish Foundation
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About Make-a-Wish Foundation's Brand
Make-A-Wish® creates life-changing wishes for children with critical illnesses.
Brand at a Glance
60%
Customer Loyalty
3.5/5
Product Quality
3.6/5
Pricing
3.8/5
Customer Service
Make-a-Wish Foundation NPS
Make-a-Wish Foundation's Net Promoter Score (NPS) is a 19 with 52% Promoters, 15% Passives, and 33% Detractors. Net Promoter Score tracks whether Make-a-Wish Foundation's customers would recommend using the product based on a scale of -100 to 100.
Make-a-Wish Foundation Overall NPS
| 52% | Promoters |
|---|---|
| 15% | Passives |
| 33% | Detractors |
Make-a-Wish Foundation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 31 | May 2023 | 31 |
Aug 2023 28 | Aug 2023 | 28 |
Sep 2023 24 | Sep 2023 | 24 |
Oct 2023 25 | Oct 2023 | 25 |
Feb 2024 23 | Feb 2024 | 23 |
May 2024 25 | May 2024 | 25 |
Oct 2024 26 | Oct 2024 | 26 |
Jan 2025 25 | Jan 2025 | 25 |
Feb 2025 23 | Feb 2025 | 23 |
Mar 2025 23 | Mar 2025 | 23 |
Oct 2025 21 | Oct 2025 | 21 |
Jan 2026 18 | Jan 2026 | 18 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Make-a-Wish Foundation NPS by Gender
Female customers rated Make-a-Wish Foundation's NPS 28 points higher than Male customers.
Male
0
Make-a-Wish Foundation's NPS was rated by Male customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
Female
28
Make-a-Wish Foundation's NPS was rated 28 by Female customers on Comparably.
57%
Promoters
14%
Passives
29%
Detractors
Make-a-Wish Foundation NPS by Ethnicity
Make-a-Wish Foundation's NPS was rated -11 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -11 | Caucasian | -11 |
Make-a-Wish Foundation NPS by Usage
Make-a-Wish Foundation's NPS was rated 37 points by customers who have used Make-a-Wish Foundation's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 37 | Less than 1 Year | 37 |
Make-a-Wish Foundation Customer Reviews
Out of the 2 Make-a-Wish Foundation customer reviews 2 were positive and 0 were constructive. Make-a-Wish Foundation customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Make-a-Wish Foundation Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Make-a-Wish Foundation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Make-a-Wish Foundation Customer Loyalty Score by Gender
Male customers rated Make-a-Wish Foundation's Customer Loyalty score 33% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Make-a-Wish Foundation.
Male
82%
Yes
Female
49%
Yes
Make-a-Wish Foundation Customer Loyalty Score by Ethnicity
Make-a-Wish Foundation's Customer Loyalty score was rated 60% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Make-a-Wish Foundation.
60
out of 100
Caucasian
Make-a-Wish Foundation Customer Loyalty Score by Usage
Make-a-Wish Foundation's Customer Loyalty score was rated 55% by customers who have used Make-a-Wish Foundation's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Make-a-Wish Foundation Product Quality
3.5/5
Make-a-Wish Foundation has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Make-a-Wish Foundation's overall Product Quality score rated by its users and customers.
Make-a-Wish Foundation Product Information
Make-a-Wish Foundation’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://wish.org
- Company Size
- 51-200 Employees
Industry
Non-Profit
Quick Insights into Make-a-Wish Foundation Product Quality
Make-a-Wish Foundation's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Make-a-Wish Foundation Product Quality the Highest
Ranked Make-a-Wish Foundation Product Quality the Lowest
Make-a-Wish Foundation Product Quality Score by Gender
Female customers rated Make-a-Wish Foundation's Product Quality score 1.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Make-a-Wish Foundation.
Male
3.2/5
Female
4.3/5
Make-a-Wish Foundation Product Quality Score by Ethnicity
Make-a-Wish Foundation's Product Quality score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Make-a-Wish Foundation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Make-a-Wish Foundation Product Quality Score by Usage
Make-a-Wish Foundation's Product Quality score was rated 4.1 stars by customers who have used Make-a-Wish Foundation's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Make-a-Wish Foundation Pricing
Make-a-Wish Foundation ROI & Value For Money
3.6/5
Make-a-Wish Foundation has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Make-a-Wish Foundation ROI
Make-a-Wish Foundation's ROI score was rated highest by customers who have used Make-a-Wish Foundation's products/services for Less than 1 Year, and rated lowest by Male customers.
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Ranked Make-a-Wish Foundation ROI the Highest
Ranked Make-a-Wish Foundation ROI the Lowest
Make-a-Wish Foundation ROI Score by Gender
Female customers rated Make-a-Wish Foundation's ROI score 0.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Make-a-Wish Foundation.
Male
3.2/5
Female
4.1/5
Make-a-Wish Foundation ROI Score by Ethnicity
Make-a-Wish Foundation's ROI score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Make-a-Wish Foundation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Make-a-Wish Foundation ROI Score by Usage
Make-a-Wish Foundation's ROI score was rated 4.2 stars by customers who have used Make-a-Wish Foundation's products/services for Less than 1 Year.
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Make-a-Wish Foundation Customer Satisfaction (CSAT)
Make-a-Wish Foundation Customer Satisfaction (CSAT) Score
66 / 100
Make-a-Wish Foundation has an overall Customer Satisfaction score of 66 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
21%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
5%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Make-a-Wish Foundation Customer Satisfaction
Make-a-Wish Foundation's Customer Satisfaction score was rated highest by customers who have used Make-a-Wish Foundation's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Make-a-Wish Foundation's Customer Satisfaction.
Ranked Make-a-Wish Foundation Customer Satisfaction the Highest
Make-a-Wish Foundation Customer Satisfaction Score by Gender
Make-a-Wish Foundation's Customer Satisfaction score was rated 60 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Make-a-Wish Foundation.
60 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
Make-a-Wish Foundation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Make-a-Wish Foundation's Customer Satisfaction (CSAT) score was rated 51% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Make-a-Wish Foundation.
51 / 100
Very Satisfied
38%
Satisfied
13%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
11%
Very Dissatisfied
13%
Make-a-Wish Foundation Customer Satisfaction Score by Usage
Make-a-Wish Foundation's Customer Satisfaction score was rated 80 points by customers who have used Make-a-Wish Foundation's products/services for Less than 1 Year.
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Make-a-Wish Foundation Customer Service
3.8/5
Make-a-Wish Foundation has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Make-a-Wish Foundation's Customer Service
Address
4742 N 24th St. Ste 400, Phoenix, AZ 85012
Website
http://wish.org
Phone Number
602-279-9474
Make-a-Wish Foundation's Social Links
Quick Insights into Make-a-Wish Foundation Customer Service
Make-a-Wish Foundation's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Make-a-Wish Foundation's Customer Service score.
Ranked Make-a-Wish Foundation Customer Service the Highest
Ranked Make-a-Wish Foundation Customer Service the Lowest
Make-a-Wish Foundation Customer Service Score by Gender
Female customers rated Make-a-Wish Foundation's Customer Service score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Make-a-Wish Foundation.
Male
3.5/5
Female
4.2/5
Make-a-Wish Foundation Customer Service Score by Ethnicity
Make-a-Wish Foundation's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Make-a-Wish Foundation.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Make-a-Wish Foundation Customer Service Score by Usage
Make-a-Wish Foundation's Customer Service score was rated 4.2 stars by customers who have used Make-a-Wish Foundation's products/services for Less than 1 Year.
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Make-a-Wish Foundation as an Employer
2.9/5
Make-a-Wish Foundation has a 2.9/5 stars for its overall company culture rated by their employees
bottom
20%
CEO of Make-a-Wish Foundation
In the Bottom 20% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Make-a-Wish Foundation scored a 19 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Make-a-Wish Foundation would recommend the brand to a friend. ENPS measures how likely Make-a-Wish Foundation employees would recommend working at Make-a-Wish Foundation to a friend.
Net Promoter Score
19
NPS Score
| 52% | Promoters |
|---|---|
| 15% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 38% | Promoters |
|---|---|
| 24% | Passive |
| 38% | Detractors |
