

Manulife Financial Corp provides its users with financial protection and wealth management products and services.
Manulife Financial Corp's Net Promoter Score (NPS) is a 0 with 45% Promoters, 10% Passives, and 45% Detractors. Net Promoter Score tracks whether Manulife Financial Corp's customers would recommend using the product based on a scale of -100 to 100.
| 45% | Promoters |
|---|---|
| 10% | Passives |
| 45% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2022 -37 | Mar 2022 | -37 |
May 2022 -22 | May 2022 | -22 |
Jul 2022 -20 | Jul 2022 | -20 |
Aug 2022 -9 | Aug 2022 | -9 |
Oct 2022 -1 | Oct 2022 | -1 |
Jan 2023 -8 | Jan 2023 | -8 |
Feb 2023 -1 | Feb 2023 | -1 |
Jun 2023 6 | Jun 2023 | 6 |
Jul 2023 13 | Jul 2023 | 13 |
Oct 2023 0 | Oct 2023 | 0 |
Mar 2024 -5 | Mar 2024 | -5 |
Apr 2024 0 | Apr 2024 | 0 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Manulife Financial Corp's NPS was rated 34 by Male customers on Comparably.
Manulife Financial Corp's NPS was rated 34 by Male customers on Comparably.
Manulife Financial Corp's NPS is not yet rated by Female customers.
Manulife Financial Corp's NPS was rated 20 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Manulife Financial Corp's NPS was rated 20 points by customers ages 66+ on Comparably.
Manulife Financial Corp's NPS was rated 14 points by customers who have used Manulife Financial Corp's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 14 | Over 10 Years | 14 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Manulife Financial Corp users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Manulife Financial Corp's Customer Loyalty score was rated 70 by Male customers on Comparably.
Manulife Financial Corp's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
Manulife Financial Corp's Customer Loyalty score was rated 82% by customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
66+ 82% | 66+ | 82% |
Manulife Financial Corp's Customer Loyalty score was rated 74% by customers who have used Manulife Financial Corp's products/services for Over 10 Years.
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Manulife Financial Corp has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Manulife Financial Corp’s product quality score is a 3 out of 5 as rated by its users and customers.
Manulife Financial Corp's Product Quality score was rated highest by Male customers.
Manulife Financial Corp's Product Quality score was rated 3.5 by Male customers on Comparably.
Manulife Financial Corp's Product Quality score was rated 3.2 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Manulife Financial Corp's Product Quality score was rated 3.2 stars by customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
66+ 3.2 | 66+ | 3.2 |
Manulife Financial Corp's Product Quality score was rated 3 stars by customers who have used Manulife Financial Corp's products/services for Over 10 Years.
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Manulife Financial Corp has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Manulife Financial Corp's ROI score was rated highest by Caucasian customers.
Manulife Financial Corp's ROI score was rated 3.5 by Male customers on Comparably.
Manulife Financial Corp's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Manulife Financial Corp's ROI score was rated 3.5 stars by customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
66+ 3.5 | 66+ | 3.5 |
Manulife Financial Corp's ROI score was rated 3.3 stars by customers who have used Manulife Financial Corp's products/services for Over 10 Years.
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Manulife Financial Corp has an overall Customer Satisfaction score of 47 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Manulife Financial Corp's Customer Satisfaction score was rated highest by Male customers.
Manulife Financial Corp's Customer Satisfaction score was rated 60 by Male customers on Comparably.
Very Satisfied | 20% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
Manulife Financial Corp's Customer Satisfaction score was rated 50 points by customers who have used Manulife Financial Corp's products/services for Over 10 Years.
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Manulife Financial Corp has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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https://www.manulife.com
Manulife Financial Corp's Customer Service score was rated highest by Male customers.
Manulife Financial Corp's Customer Service score was rated 3.1 by Male customers on Comparably.
Manulife Financial Corp's Customer Service score was rated 2.8 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Manulife Financial Corp's Customer Service score was rated 3 stars by customers ages 66+ on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 3 | 66+ | 3 |
Manulife Financial Corp's Customer Service score was rated 2.8 stars by customers who have used Manulife Financial Corp's products/services for Over 10 Years.
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Manulife Financial Corp has a 2.8/5 stars for its overall company culture rated by their employees

Manulife Financial Corp scored a 0 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of Manulife Financial Corp would recommend the brand to a friend. ENPS measures how likely Manulife Financial Corp employees would recommend working at Manulife Financial Corp to a friend.
| 45% | Promoters |
|---|---|
| 10% | Passive |
| 45% | Detractors |
| 29% | Promoters |
|---|---|
| 18% | Passive |
| 53% | Detractors |