-3
NPS
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March of Dimes
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About March of Dimes' Brand
March of Dimes
Brand at a Glance
60%
Customer Loyalty
3.1/5
Product Quality
3/5
Pricing
3.1/5
Customer Service
March of Dimes CMO
March of Dimes NPS
March of Dimes's Net Promoter Score (NPS) is a -3 with 44% Promoters, 9% Passives, and 47% Detractors. Net Promoter Score tracks whether March of Dimes's customers would recommend using the product based on a scale of -100 to 100.
March of Dimes Overall NPS
| 44% | Promoters |
|---|---|
| 9% | Passives |
| 47% | Detractors |
March of Dimes NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 20 | Jun 2022 | 20 |
Aug 2022 14 | Aug 2022 | 14 |
Jun 2023 10 | Jun 2023 | 10 |
Feb 2024 8 | Feb 2024 | 8 |
Mar 2024 -8 | Mar 2024 | -8 |
Jul 2024 -7 | Jul 2024 | -7 |
Aug 2024 -10 | Aug 2024 | -10 |
Sep 2024 -8 | Sep 2024 | -8 |
Nov 2024 -10 | Nov 2024 | -10 |
Dec 2024 -6 | Dec 2024 | -6 |
Jul 2025 -9 | Jul 2025 | -9 |
Oct 2025 -3 | Oct 2025 | -3 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
March of Dimes Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of March of Dimes users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
March of Dimes Product Quality
3.1/5
March of Dimes has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock March of Dimes' overall Product Quality score rated by its users and customers.
March of Dimes Product Information
March of Dimes’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- http://www.marchofdimes.org
Industry
Tech
Consumer Services
Healthcare
March of Dimes Pricing
March of Dimes ROI & Value For Money
3/5
March of Dimes has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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March of Dimes Customer Satisfaction (CSAT)
March of Dimes Customer Satisfaction (CSAT) Score
67 / 100
March of Dimes has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
47%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
March of Dimes Customer Service
3.1/5
March of Dimes has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock March of Dimes' overall Customer Service score rated by its users and customers.
About March of Dimes's Customer Service
Website
http://www.marchofdimes.org
March of Dimes as an Employer
2.7/5
March of Dimes has a 2.7/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
March of Dimes scored a -3 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of March of Dimes would recommend the brand to a friend. ENPS measures how likely March of Dimes employees would recommend working at March of Dimes to a friend.
Net Promoter Score
-3
NPS Score
| 44% | Promoters |
|---|---|
| 9% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
-31
eNPS Score
| 30% | Promoters |
|---|---|
| 9% | Passive |
| 61% | Detractors |
