-19
NPS
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Margaritaville
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About Margaritaville's Brand
Official site for Jimmy Buffett Tour Dates and Margaritaville Restaurants, Hotels, Casinos, Resorts, Vacation Club and Products.
Brand at a Glance
59%
Customer Loyalty
2.7/5
Product Quality
2.5/5
Pricing
2.6/5
Customer Service
Margaritaville CMO
Tamara Baldanza
Tamara Baldanza serves as the Chief Marketing Officer of Margaritaville. Tamara started at Margaritaville in Apr of 2015. Tamara currently resides in the Dallas/Fort Worth Area.
Margaritaville NPS
Margaritaville's Net Promoter Score (NPS) is a -19 with 35% Promoters, 11% Passives, and 54% Detractors. Net Promoter Score tracks whether Margaritaville's customers would recommend using the product based on a scale of -100 to 100.
Margaritaville Overall NPS
| 35% | Promoters |
|---|---|
| 11% | Passives |
| 54% | Detractors |
Margaritaville NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 -21 | Jun 2024 | -21 |
Jul 2024 -21 | Jul 2024 | -21 |
Nov 2024 -23 | Nov 2024 | -23 |
Dec 2024 -22 | Dec 2024 | -22 |
Mar 2025 -20 | Mar 2025 | -20 |
May 2025 -20 | May 2025 | -20 |
Jun 2025 -20 | Jun 2025 | -20 |
Jul 2025 -18 | Jul 2025 | -18 |
Sep 2025 -18 | Sep 2025 | -18 |
Oct 2025 -18 | Oct 2025 | -18 |
Nov 2025 -18 | Nov 2025 | -18 |
Jan 2026 -18 | Jan 2026 | -18 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Margaritaville NPS by Gender
Female customers rated Margaritaville's NPS 3 points higher than Male customers.
Male
-53
Margaritaville's NPS was rated -53 by Male customers on Comparably.
21%
Promoters
5%
Passives
74%
Detractors
Female
-50
Margaritaville's NPS was rated -50 by Female customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Margaritaville NPS by Ethnicity
Margaritaville's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -62 | Caucasian | -62 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
African American/Black -30 | African American/Black | -30 |
Other -64 | Other | -64 |
Margaritaville NPS by Age
Margaritaville's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Margaritaville NPS by Usage
Margaritaville's NPS was rated the highest by customers who have used Margaritaville's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -69 | Less than 1 Year | -69 |
1 to 2 Years -46 | 1 to 2 Years | -46 |
2 to 5 Years -46 | 2 to 5 Years | -46 |
5 to 10 Years 60 | 5 to 10 Years | 60 |
Over 10 Years -28 | Over 10 Years | -28 |
Margaritaville Customer Reviews
Out of the 16 Margaritaville customer reviews 5 were positive and 11 were constructive. Margaritaville customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Margaritaville Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Margaritaville users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Margaritaville Customer Loyalty Score by Gender
Margaritaville's Customer Loyalty score was rated 57 by both Female and Male customers on Comparably.
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Male
57%
Yes
Female
57%
Yes
Margaritaville Customer Loyalty Score by Ethnicity
Margaritaville's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Margaritaville.
57
out of 100
Caucasian
70
out of 100
Hispanic or Latino
55
out of 100
African American/Black
51
out of 100
Other
Margaritaville Customer Loyalty Score by Age
Margaritaville's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Margaritaville.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 33% | 26-30 | 33% |
31-35 70% | 31-35 | 70% |
36-40 44% | 36-40 | 44% |
41-45 63% | 41-45 | 63% |
46-50 52% | 46-50 | 52% |
51-55 64% | 51-55 | 64% |
56-60 78% | 56-60 | 78% |
61-65 78% | 61-65 | 78% |
Margaritaville Customer Loyalty Score by Usage
Margaritaville's Customer Loyalty score was rated the highest by customers who have used Margaritaville's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Margaritaville Customer Loyalty Score by Industry
Margaritaville's Customer Loyalty score was rated the highest by Hospitality industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Margaritaville Product Quality
2.7/5
Margaritaville has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Margaritaville Product Information
Margaritaville’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Margaritaville's product the highest. Reviewers from the Legal industry rated Margaritaville the lowest at 1.5.
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Consumer Services
Content
Food and Beverages
Quick Insights into Margaritaville Product Quality
Margaritaville's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Real Estate industry.
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Ranked Margaritaville Product Quality the Highest
Ranked Margaritaville Product Quality the Lowest
Margaritaville Product Quality Score by Gender
Female customers rated Margaritaville's Product Quality score 0.4 stars higher than Male customers.
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Male
1.7/5
Female
2.1/5
Margaritaville Product Quality Score by Ethnicity
Margaritaville's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Margaritaville.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
African American/Black 2.5 | African American/Black | 2.5 |
Other 1.7 | Other | 1.7 |
Margaritaville Product Quality Score by Age
Margaritaville's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Margaritaville.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 1.6 | 26-30 | 1.6 |
31-35 3.8 | 31-35 | 3.8 |
36-40 2 | 36-40 | 2 |
41-45 1.7 | 41-45 | 1.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.3 | 56-60 | 2.3 |
61-65 2.4 | 61-65 | 2.4 |
Margaritaville Product Quality Score by Usage
Margaritaville's Product Quality score was rated the highest by customers who have used Margaritaville's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Margaritaville Product Quality Score by Industry
Margaritaville's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Real Estate industry customers.
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Margaritaville Pricing
Margaritaville ROI & Value For Money
2.5/5
Margaritaville has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Margaritaville Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Margaritaville.
Quick Insights into Margaritaville ROI
Margaritaville's ROI score was rated highest by customers who have used Margaritaville's products/services for 5 to 10 Years, and rated lowest by customers from the Real Estate industry.
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Ranked Margaritaville ROI the Highest
Ranked Margaritaville ROI the Lowest
Margaritaville ROI Score by Gender
Female customers rated Margaritaville's ROI score 0.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Margaritaville.
Male
1.8/5
Female
2.1/5
Margaritaville ROI Score by Ethnicity
Margaritaville's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Margaritaville.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 2.6 | African American/Black | 2.6 |
Other 1.7 | Other | 1.7 |
Margaritaville ROI Score by Age
Margaritaville's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Margaritaville.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 1.5 | 26-30 | 1.5 |
31-35 3.1 | 31-35 | 3.1 |
36-40 2.3 | 36-40 | 2.3 |
41-45 1.6 | 41-45 | 1.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.5 | 56-60 | 2.5 |
61-65 2.2 | 61-65 | 2.2 |
Margaritaville ROI Score by Usage
Margaritaville's ROI score was rated the highest by customers who have used Margaritaville's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Margaritaville ROI Score by Industry
Margaritaville's ROI score was rated the highest by Hospitality industry customers, and the lowest by Real Estate industry customers.
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Margaritaville Customer Satisfaction (CSAT)
Margaritaville Customer Satisfaction (CSAT) Score
42 / 100
Margaritaville has an overall Customer Satisfaction score of 42 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
32%
Satisfied
10%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
11%
Very Dissatisfied
42%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Margaritaville Customer Satisfaction
Margaritaville's Customer Satisfaction score was rated highest by customers who have used Margaritaville's products/services for 5 to 10 Years, and rated lowest by customers from the Legal industry.
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Ranked Margaritaville Customer Satisfaction the Highest
Ranked Margaritaville Customer Satisfaction the Lowest
Margaritaville Customer Satisfaction Score by Gender
Female customers rated Margaritaville's Customer Satisfaction score 15 points higher than Male customers.
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12 / 100
MaleVery Satisfied | 6% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 18% | |
Very Dissatisfied | 59% |
27 / 100
FemaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 14% | |
Very Dissatisfied | 54% |
Margaritaville Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Margaritaville's Customer Satisfaction (CSAT) score was rated 15% according to Caucasian users and customers.
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15 / 100
Very Satisfied
15%
Satisfied
0%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
15%
Very Dissatisfied
58%
CSAT according to Hispanic or Latino
Margaritaville's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to African American/Black
Margaritaville's Customer Satisfaction (CSAT) score was rated 30% according to African American/Black users and customers.
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30 / 100
Very Satisfied
20%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
30%
Very Dissatisfied
30%
CSAT according to Other
Margaritaville's Customer Satisfaction (CSAT) score was rated 18% according to Other users and customers.
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18 / 100
Very Satisfied
18%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
73%
Margaritaville Customer Satisfaction Score by Age
Margaritaville's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Margaritaville.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 66% | |||||||||||||||
| 26-30 | 25% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 23% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 61-65 | 34% |
Margaritaville Customer Satisfaction Score by Usage
Margaritaville's Customer Satisfaction score was rated the highest by customers who have used Margaritaville's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Margaritaville Customer Satisfaction Score by Industry
Margaritaville's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Margaritaville Customer Satisfaction Score by Industry",
"text": "Margaritaville's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Legal industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "max",
"scoreLabel": 33
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 25,
"stars": 0,
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"scoreClassName": "",
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},
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"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
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"scoreClassName": "",
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"groupId": 523,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Margaritaville's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "max",
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},
{
"label": "Legal",
"groupId": 529,
"score": 0,
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"scoreClassName": "",
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]
}Margaritaville Customer Service
2.6/5
Margaritaville has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About Margaritaville's Customer Service
Address
Orlando, FL 32819
Website
http://www.margaritaville.com/
Phone Number
4072243112
Quick Insights into Margaritaville Customer Service
Margaritaville's Customer Service score was rated highest by customers who have used Margaritaville's products/services for 5 to 10 Years, and rated lowest by customers from the Real Estate industry.
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Ranked Margaritaville Customer Service the Highest
Ranked Margaritaville Customer Service the Lowest
Margaritaville Customer Service Score by Gender
Female customers rated Margaritaville's Customer Service score 0.2 stars higher than Male customers.
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Male
1.8/5
Female
2/5
Margaritaville Customer Service Score by Ethnicity
Margaritaville's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Margaritaville.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
African American/Black 2.4 | African American/Black | 2.4 |
Other 1.7 | Other | 1.7 |
Margaritaville Customer Service Score by Age
Margaritaville's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Margaritaville.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 1.6 | 26-30 | 1.6 |
31-35 3.1 | 31-35 | 3.1 |
36-40 2.2 | 36-40 | 2.2 |
41-45 1.6 | 41-45 | 1.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.5 | 56-60 | 2.5 |
61-65 2 | 61-65 | 2 |
Margaritaville Customer Service Score by Usage
Margaritaville's Customer Service score was rated the highest by customers who have used Margaritaville's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Margaritaville Customer Service Score by Industry
Margaritaville's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Real Estate industry customers.
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Margaritaville as an Employer
2.5/5
Margaritaville has a 2.5/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Margaritaville scored a -19 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Margaritaville would recommend the brand to a friend. ENPS measures how likely Margaritaville employees would recommend working at Margaritaville to a friend.
Net Promoter Score
-19
NPS Score
| 35% | Promoters |
|---|---|
| 11% | Passive |
| 54% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 37% | Promoters |
|---|---|
| 13% | Passive |
| 50% | Detractors |
