-11
NPS
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MarketSource
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About MarketSource's Brand
Brand at a Glance
51%
Customer Loyalty
2.8/5
Product Quality
3/5
Pricing
3/5
Customer Service
MarketSource NPS
MarketSource's Net Promoter Score (NPS) is a -11 with 39% Promoters, 11% Passives, and 50% Detractors. Net Promoter Score tracks whether MarketSource's customers would recommend using the product based on a scale of -100 to 100.
MarketSource Overall NPS
| 39% | Promoters |
|---|---|
| 11% | Passives |
| 50% | Detractors |
MarketSource NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 0 | Jul 2021 | 0 |
Nov 2021 -15 | Nov 2021 | -15 |
Aug 2022 -25 | Aug 2022 | -25 |
Sep 2022 -22 | Sep 2022 | -22 |
Apr 2023 -10 | Apr 2023 | -10 |
May 2023 0 | May 2023 | 0 |
Sep 2023 -9 | Sep 2023 | -9 |
Oct 2023 -8 | Oct 2023 | -8 |
May 2024 -1 | May 2024 | -1 |
Aug 2024 -7 | Aug 2024 | -7 |
Oct 2024 -12 | Oct 2024 | -12 |
Dec 2024 -12 | Dec 2024 | -12 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
MarketSource NPS by Gender
Female customers rated MarketSource's NPS 134 points higher than Male customers.
Male
-34
MarketSource's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
100
MarketSource's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
MarketSource NPS by Ethnicity
MarketSource's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
MarketSource NPS by Age
MarketSource's NPS was rated -34 points by customers ages 41-45 on Comparably.
MarketSource Customer Loyalty
51%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
51% of MarketSource users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
MarketSource Customer Loyalty Score by Gender
Female customers rated MarketSource's Customer Loyalty score 60% higher than Male customers.
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Male
40%
Yes
Female
100%
Yes
MarketSource Customer Loyalty Score by Ethnicity
MarketSource's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of MarketSource.
70
out of 100
Caucasian
MarketSource Customer Loyalty Score by Age
MarketSource's Customer Loyalty score was rated 40% by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of MarketSource.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 40% | 41-45 | 40% |
MarketSource Product Quality
2.8/5
MarketSource has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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MarketSource Product Information
MarketSource’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://www.marketsource.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Business Services
Enterprise
SaaS
Quick Insights into MarketSource Product Quality
MarketSource's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked MarketSource Product Quality the Highest
Ranked MarketSource Product Quality the Lowest
MarketSource Product Quality Score by Gender
Female customers rated MarketSource's Product Quality score 3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of MarketSource.
Male
2/5
Female
5/5
MarketSource Product Quality Score by Ethnicity
MarketSource's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of MarketSource.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
MarketSource Product Quality Score by Age
MarketSource's Product Quality score was rated 2 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of MarketSource.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 2 | 41-45 | 2 |
MarketSource Pricing
MarketSource ROI & Value For Money
3/5
MarketSource has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Quick Insights into MarketSource ROI
MarketSource's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked MarketSource ROI the Highest
Ranked MarketSource ROI the Lowest
MarketSource ROI Score by Gender
Female customers rated MarketSource's ROI score 2.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of MarketSource.
Male
2.1/5
Female
5/5
MarketSource ROI Score by Ethnicity
MarketSource's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of MarketSource.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
MarketSource ROI Score by Age
MarketSource's ROI score was rated 2.1 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of MarketSource.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 2.1 | 41-45 | 2.1 |
MarketSource Customer Satisfaction (CSAT)
MarketSource Customer Satisfaction (CSAT) Score
44 / 100
MarketSource has an overall Customer Satisfaction score of 44 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
11%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into MarketSource Customer Satisfaction
MarketSource's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked MarketSource Customer Satisfaction the Highest
MarketSource Customer Satisfaction Score by Gender
MarketSource's Customer Satisfaction score was rated 33 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of MarketSource.
33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
MarketSource Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
MarketSource's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of MarketSource.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
MarketSource Customer Satisfaction Score by Age
MarketSource's Customer Satisfaction score was rated 33 points by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of MarketSource.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 33% |
MarketSource Customer Service
3/5
MarketSource has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About MarketSource's Customer Service
Address
11700 Great Oaks Way, Suite 500, Alpharetta, GA
Website
http://www.marketsource.com/
Phone Number
770-674-5000
Quick Insights into MarketSource Customer Service
MarketSource's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked MarketSource's Customer Service score.
Ranked MarketSource Customer Service the Highest
Ranked MarketSource Customer Service the Lowest
MarketSource Customer Service Score by Gender
Female customers rated MarketSource's Customer Service score 2.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of MarketSource.
Male
2.1/5
Female
5/5
MarketSource Customer Service Score by Ethnicity
MarketSource's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of MarketSource.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
MarketSource Customer Service Score by Age
MarketSource's Customer Service score was rated 2.1 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of MarketSource.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 2.1 | 41-45 | 2.1 |
MarketSource as an Employer
2.8/5
MarketSource has a 2.8/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
MarketSource scored a -11 for Net Promoter Score and a -30 for Employee Net Promoter Score. NPS gauges how likely a customer of MarketSource would recommend the brand to a friend. ENPS measures how likely MarketSource employees would recommend working at MarketSource to a friend.
Net Promoter Score
-11
NPS Score
| 39% | Promoters |
|---|---|
| 11% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-30
eNPS Score
| 28% | Promoters |
|---|---|
| 14% | Passive |
| 58% | Detractors |
