70
NPS
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Masan Group
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About Masan Group's Brand
Operator of private sector resource businesses intended for consumption and resources sectors. The company focuses on building market-leading businesses in industries that aims to dominate over the long term. It also focuses on building, acquiring and managing large-scale operating platforms that capitalize on Vietnam's structural consumption and resources stories. It is also involved in the food and beverage industries.
Brand at a Glance
78%
Customer Loyalty
3.9/5
Product Quality
4/5
Pricing
4/5
Customer Service
Masan Group NPS
Masan Group's Net Promoter Score (NPS) is a 70 with 80% Promoters, 10% Passives, and 10% Detractors. Net Promoter Score tracks whether Masan Group's customers would recommend using the product based on a scale of -100 to 100.
Masan Group Overall NPS
| 80% | Promoters |
|---|---|
| 10% | Passives |
| 10% | Detractors |
Masan Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 50 | Jan 2021 | 50 |
May 2021 0 | May 2021 | 0 |
Jun 2021 25 | Jun 2021 | 25 |
Oct 2021 40 | Oct 2021 | 40 |
Nov 2024 49 | Nov 2024 | 49 |
Dec 2024 57 | Dec 2024 | 57 |
Apr 2025 66 | Apr 2025 | 66 |
Jun 2025 70 | Jun 2025 | 70 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Masan Group Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Masan Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Masan Group Product Quality
3.9/5
Masan Group has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Masan Group Product Information
Masan Group’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- www.masangroup.com
- Company Size
- 10,000+ Employees
Masan Group Pricing
Masan Group ROI & Value For Money
4/5
Masan Group has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Masan Group Customer Satisfaction (CSAT)
Masan Group Customer Satisfaction (CSAT) Score
83 / 100
Masan Group has an overall Customer Satisfaction score of 83 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Masan Group Customer Service
4/5
Masan Group has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Masan Group's Customer Service
Address
8th Floor, Central Plaza, Ho Chi Minh City, Belize
Website
www.masangroup.com
Phone Number
7
Consumer vs. Employees
Masan Group scored a 70 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Masan Group would recommend the brand to a friend. ENPS measures how likely Masan Group employees would recommend working at Masan Group to a friend.
Net Promoter Score
70
NPS Score
| 80% | Promoters |
|---|---|
| 10% | Passive |
| 10% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
