-38
NPS
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McAlister's
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About McAlister's' Brand
"McAlister’s Deli is an restaurant chain known for sandwiches, spuds, soups, saladsand desserts."
Brand at a Glance
75%
Customer Loyalty
2.5/5
Product Quality
2.5/5
Pricing
2.3/5
Customer Service
McAlister's NPS
McAlister's's Net Promoter Score (NPS) is a -38 with 27% Promoters, 8% Passives, and 65% Detractors. Net Promoter Score tracks whether McAlister's's customers would recommend using the product based on a scale of -100 to 100.
McAlister's Overall NPS
| 27% | Promoters |
|---|---|
| 8% | Passives |
| 65% | Detractors |
McAlister's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 -42 | Jul 2024 | -42 |
Aug 2024 -42 | Aug 2024 | -42 |
Sep 2024 -42 | Sep 2024 | -42 |
Oct 2024 -42 | Oct 2024 | -42 |
Nov 2024 -42 | Nov 2024 | -42 |
Dec 2024 -42 | Dec 2024 | -42 |
Jan 2025 -42 | Jan 2025 | -42 |
May 2025 -40 | May 2025 | -40 |
Jul 2025 -38 | Jul 2025 | -38 |
Aug 2025 -38 | Aug 2025 | -38 |
Sep 2025 -38 | Sep 2025 | -38 |
Oct 2025 -38 | Oct 2025 | -38 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
McAlister's NPS by Gender
Male customers rated McAlister's's NPS 18 points higher than Female customers.
Male
-26
McAlister's's NPS was rated -26 by Male customers on Comparably.
33%
Promoters
8%
Passives
59%
Detractors
Female
-44
McAlister's's NPS was rated -44 by Female customers on Comparably.
27%
Promoters
2%
Passives
71%
Detractors
McAlister's NPS by Ethnicity
McAlister's's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -28 | Caucasian | -28 |
African American/Black -50 | African American/Black | -50 |
Other -78 | Other | -78 |
McAlister's NPS by Age
McAlister's's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
McAlister's NPS by Usage
McAlister's's NPS was rated the highest by customers who have used McAlister's's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -10 | Less than 1 Year | -10 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -29 | 2 to 5 Years | -29 |
5 to 10 Years -86 | 5 to 10 Years | -86 |
Over 10 Years -19 | Over 10 Years | -19 |
McAlister's Customer Reviews
Out of the 20 McAlister's customer reviews 11 were positive and 9 were constructive. McAlister's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
McAlister's Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of McAlister's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
McAlister's Customer Loyalty Score by Gender
Male customers rated McAlister's's Customer Loyalty score 5% higher than Female customers.
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Male
90%
Yes
Female
85%
Yes
McAlister's Customer Loyalty Score by Ethnicity
McAlister's's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of McAlister's.
88
out of 100
Caucasian
89
out of 100
African American/Black
80
out of 100
Other
McAlister's Customer Loyalty Score by Age
McAlister's's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 87% | 26-30 | 87% |
31-35 100% | 31-35 | 100% |
36-40 91% | 36-40 | 91% |
41-45 100% | 41-45 | 100% |
46-50 70% | 46-50 | 70% |
51-55 74% | 51-55 | 74% |
56-60 87% | 56-60 | 87% |
61-65 88% | 61-65 | 88% |
66+ 86% | 66+ | 86% |
McAlister's Customer Loyalty Score by Usage
McAlister's's Customer Loyalty score was rated the highest by customers who have used McAlister's's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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McAlister's Customer Loyalty Score by Industry
McAlister's's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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McAlister's Product Quality
2.5/5
McAlister's has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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McAlister's Product Information
McAlister's’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated McAlister's's product the highest. Reviewers from the Architecture and Planning industry rated McAlister's the lowest at 1.6.
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Restaurants
Travel
Quick Insights into McAlister's Product Quality
McAlister's's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers from the Restaurants industry.
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Ranked McAlister's Product Quality the Highest
Ranked McAlister's Product Quality the Lowest
McAlister's Product Quality Score by Gender
Male customers rated McAlister's's Product Quality score 0.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of McAlister's.
Male
2.5/5
Female
2.2/5
McAlister's Product Quality Score by Ethnicity
McAlister's's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of McAlister's.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 1.6 | African American/Black | 1.6 |
Other 1.5 | Other | 1.5 |
McAlister's Product Quality Score by Age
McAlister's's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of McAlister's.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
26-30 3.3 | 26-30 | 3.3 |
31-35 2.3 | 31-35 | 2.3 |
36-40 2.2 | 36-40 | 2.2 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2 | 51-55 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2 | 61-65 | 2 |
66+ 3.2 | 66+ | 3.2 |
McAlister's Product Quality Score by Usage
McAlister's's Product Quality score was rated the highest by customers who have used McAlister's's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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McAlister's Product Quality Score by Industry
McAlister's's Product Quality score was rated the highest by Retail industry customers, and the lowest by Restaurants industry customers.
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McAlister's Pricing
McAlister's ROI & Value For Money
2.5/5
McAlister's has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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McAlister's Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Architecture and Planning industry think that they had the lowest ROI from McAlister's.
Quick Insights into McAlister's ROI
McAlister's's ROI score was rated highest by customers from the Insurance industry, and rated lowest by Other customers.
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Ranked McAlister's ROI the Highest
Ranked McAlister's ROI the Lowest
McAlister's ROI Score by Gender
Male customers rated McAlister's's ROI score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of McAlister's.
Male
2.7/5
Female
2.2/5
McAlister's ROI Score by Ethnicity
McAlister's's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of McAlister's.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 1.8 | African American/Black | 1.8 |
Other 1.5 | Other | 1.5 |
McAlister's ROI Score by Age
McAlister's's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of McAlister's.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 2.8 | 26-30 | 2.8 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.5 | 56-60 | 2.5 |
61-65 2.1 | 61-65 | 2.1 |
66+ 3.3 | 66+ | 3.3 |
McAlister's ROI Score by Usage
McAlister's's ROI score was rated the highest by customers who have used McAlister's's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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McAlister's ROI Score by Industry
McAlister's's ROI score was rated the highest by Insurance industry customers, and the lowest by Business and Consumer Services industry customers.
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McAlister's Customer Satisfaction (CSAT)
McAlister's Customer Satisfaction (CSAT) Score
34 / 100
McAlister's has an overall Customer Satisfaction score of 34 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
9%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
11%
Very Dissatisfied
48%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into McAlister's Customer Satisfaction
McAlister's's Customer Satisfaction score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Accounting industry.
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Ranked McAlister's Customer Satisfaction the Highest
Ranked McAlister's Customer Satisfaction the Lowest
McAlister's Customer Satisfaction Score by Gender
Male customers rated McAlister's's Customer Satisfaction score 12 points higher than Female customers.
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36 / 100
MaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 20% | |
Very Dissatisfied | 32% |
24 / 100
FemaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 3% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 9% | |
Very Dissatisfied | 63% |
McAlister's Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
McAlister's' Customer Satisfaction (CSAT) score was rated 35% according to Caucasian users and customers.
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35 / 100
Very Satisfied
26%
Satisfied
9%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
49%
CSAT according to African American/Black
McAlister's' Customer Satisfaction (CSAT) score was rated 13% according to African American/Black users and customers.
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13 / 100
Very Satisfied
13%
Satisfied
0%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
33%
Very Dissatisfied
47%
CSAT according to Other
McAlister's' Customer Satisfaction (CSAT) score was rated 11% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of McAlister's.
11 / 100
Very Satisfied
11%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
78%
McAlister's Customer Satisfaction Score by Age
McAlister's's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of McAlister's.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 29% | |||||||||||||||
| 36-40 | 14% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 36% | |||||||||||||||
| 51-55 | 29% | |||||||||||||||
| 56-60 | 14% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 38% |
McAlister's Customer Satisfaction Score by Usage
McAlister's's Customer Satisfaction score was rated the highest by customers who have used McAlister's's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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McAlister's Customer Satisfaction Score by Industry
McAlister's's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Accounting industry customers.
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{
"title": "McAlister's Customer Satisfaction Score by Industry",
"text": "McAlister's's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Accounting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 40,
"stars": 0,
"csatScore": 40,
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"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Accounting",
"groupId": 495,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 20,
"stars": 0,
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"text": "McAlister's's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
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{
"label": "Education",
"groupId": 515,
"score": 37,
"stars": 0,
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 29,
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"scoreClassName": "",
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},
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"groupId": 526,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "McAlister's's Customer Satisfaction score is rated by Insurance customers on Comparably.",
"scoreClassName": "max",
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},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Restaurants",
"groupId": 558,
"score": 14,
"stars": 0,
"csatScore": 14,
"text": "McAlister's's Customer Satisfaction score is rated by Restaurants customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 14
}
]
}McAlister's Customer Service
2.3/5
McAlister's has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About McAlister's's Customer Service
Address
Atlanta, GA
Website
http://www.mcalistersdeli.com/
Quick Insights into McAlister's Customer Service
McAlister's's Customer Service score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Restaurants industry.
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Ranked McAlister's Customer Service the Highest
Ranked McAlister's Customer Service the Lowest
McAlister's Customer Service Score by Gender
Male customers rated McAlister's's Customer Service score 0.5 stars higher than Female customers.
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Male
2.5/5
Female
2/5
McAlister's Customer Service Score by Ethnicity
McAlister's's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of McAlister's.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
McAlister's Customer Service Score by Age
McAlister's's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of McAlister's.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
26-30 2.9 | 26-30 | 2.9 |
31-35 2.3 | 31-35 | 2.3 |
36-40 2.2 | 36-40 | 2.2 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2 | 51-55 | 2 |
56-60 1.9 | 56-60 | 1.9 |
61-65 1.6 | 61-65 | 1.6 |
66+ 3.2 | 66+ | 3.2 |
McAlister's Customer Service Score by Usage
McAlister's's Customer Service score was rated the highest by customers who have used McAlister's's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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McAlister's Customer Service Score by Industry
McAlister's's Customer Service score was rated the highest by Insurance industry customers, and the lowest by Restaurants industry customers.
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McAlister's as an Employer
2.4/5
McAlister's has a 2.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
McAlister's scored a -38 for Net Promoter Score and a -54 for Employee Net Promoter Score. NPS gauges how likely a customer of McAlister's would recommend the brand to a friend. ENPS measures how likely McAlister's employees would recommend working at McAlister's to a friend.
Net Promoter Score
-38
NPS Score
| 27% | Promoters |
|---|---|
| 8% | Passive |
| 65% | Detractors |
Employee Net Promoter Score
-54
eNPS Score
| 18% | Promoters |
|---|---|
| 10% | Passive |
| 72% | Detractors |
