56
NPS
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MGID
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About MGID's Brand
MGID is a global pioneer in native advertising, founded in 2007 with headquarters in Santa Monica, California. Today, the company unites over 800 professionals across 18 offices worldwide, serving partners and supporting 70+ languages. We help brands, agencies and publishers connect with audiences through user-friendly native ad formats. Each month, MGID’s platform reaches more than 900 million unique visitors and delivers over 200 billion content recommendations. At the heart of MGID’s success is our culture: transparency, innovation and long-term partnerships. We combine AI-powered technology with a people-first approach, supporting clients with dedicated account managers and 24/7 assistance. For us, campaign performance and trust is what makes digital advertising better for everyone involved.
Brand at a Glance
81%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
MGID NPS
MGID's Net Promoter Score (NPS) is a 56 with 67% Promoters, 22% Passives, and 11% Detractors. Net Promoter Score tracks whether MGID's customers would recommend using the product based on a scale of -100 to 100.
MGID Overall NPS
| 67% | Promoters |
|---|---|
| 22% | Passives |
| 11% | Detractors |
MGID NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 100 | Aug 2021 | 100 |
Sep 2021 100 | Sep 2021 | 100 |
Nov 2021 100 | Nov 2021 | 100 |
Feb 2022 83 | Feb 2022 | 83 |
Dec 2023 57 | Dec 2023 | 57 |
Apr 2024 55 | Apr 2024 | 55 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
MGID Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of MGID users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
MGID Product Quality
3.8/5
MGID has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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MGID Product Information
MGID’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.mgid.com
- Company Size
- 51-200 Employees
Industry
Marketing, Advertising and Research
MGID Pricing
MGID ROI & Value For Money
3.8/5
MGID has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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MGID Customer Satisfaction (CSAT)
MGID Customer Satisfaction (CSAT) Score
76 / 100
MGID has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
38%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
MGID Customer Service
3.9/5
MGID has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About MGID's Customer Service
Address
1149 3rd St, Santa Monica, CA 90403
Website
http://www.mgid.com
Phone Number
800-351-4940
MGID's Social Links
MGID as an Employer
4.8/5
MGID has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
MGID scored a 56 for Net Promoter Score and a 95 for Employee Net Promoter Score. NPS gauges how likely a customer of MGID would recommend the brand to a friend. ENPS measures how likely MGID employees would recommend working at MGID to a friend.
Net Promoter Score
56
NPS Score
| 67% | Promoters |
|---|---|
| 22% | Passive |
| 11% | Detractors |
Employee Net Promoter Score
95
eNPS Score
| 95% | Promoters |
|---|---|
| 5% | Passive |
| 0% | Detractors |
