Mimi's Cafe NPS & Customer Reviews | Comparably
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Mimi's Cafe
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About Mimi's Cafe's Brand

Mimi's Cafe is a US restaurant chain with 145 locations in 24 states.

Brand at a Glance

56%
Customer Loyalty
1.8/5
Product Quality
1.9/5
Pricing
1.7/5
Customer Service

Mimi's Cafe NPS

Mimi's Cafe's Net Promoter Score (NPS) is a -81 with 7% Promoters, 5% Passives, and 88% Detractors. Net Promoter Score tracks whether Mimi's Cafe's customers would recommend using the product based on a scale of -100 to 100.

Mimi's Cafe Overall NPS

-81
NPS
7%Promoters
5%Passives
88%Detractors
Mimi's Cafe Overall NPS

Mimi's Cafe NPS Trend

-100
-50
0
50
100
Feb 2022
-84
Feb 2022-84
Apr 2022
-84
Apr 2022-84
Sep 2022
-85
Sep 2022-85
Oct 2022
-87
Oct 2022-87
Nov 2022
-87
Nov 2022-87
Dec 2022
-84
Dec 2022-84
Jan 2023
-84
Jan 2023-84
Feb 2023
-84
Feb 2023-84
Apr 2023
-81
Apr 2023-81
May 2024
-83
May 2024-83
Jun 2024
-83
Jun 2024-83
Dec 2024
-80
Dec 2024-80

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Mimi's Cafe NPS by Gender

Male customers rated Mimi's Cafe's NPS 17 points higher than Female customers.

Male

-83

Mimi's Cafe's NPS was rated -83 by Male customers on Comparably.

0%
Promoters
17%
Passives
83%
Detractors

Female

-100

Mimi's Cafe's NPS was rated -100 by Female customers on Comparably.

0%
Promoters
0%
Passives
100%
Detractors

Mimi's Cafe NPS by Ethnicity

Mimi's Cafe's NPS was rated -89 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-89
Caucasian-89

Mimi's Cafe NPS by Age

Mimi's Cafe's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
0%
Passives
17%
Detractors
83%
56-600%17%83%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%
Promoters
0%
Passives
0%
Detractors
100%
66+0%0%100%

Mimi's Cafe NPS by Usage

Mimi's Cafe's NPS was rated the highest by customers who have used Mimi's Cafe's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
5 to 10 Years
-100
5 to 10 Years-100
Over 10 Years
-71
Over 10 Years-71

Mimi's Cafe Customer Reviews

Out of the 2 Mimi's Cafe customer reviews 0 were positive and 2 were constructive. Mimi's Cafe customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
The individual attitudes of the employees at certain, not all, locations. Excellent service experience at Crenshaw Mimis, Torrance. Pretty bad(except for one waiter) at Mimis Glendale on Christmas Eve.
What can this brand most improve?
There is nothing positive or constructive to say about our interaction with the Fairfield, CA location!

Mimi's Cafe Customer Loyalty

56%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

56% of Mimi's Cafe users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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56
56%
44
44%
Mimi's Cafe Customer Loyalty

Mimi's Cafe Customer Loyalty Score by Gender

Male customers rated Mimi's Cafe's Customer Loyalty score 5% higher than Female customers.

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Male
55%
Yes
Female
50%
Yes

Mimi's Cafe Customer Loyalty Score by Ethnicity

Mimi's Cafe's Customer Loyalty score was rated 40% by Caucasian customers on Comparably.

% who answered "Yes"

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40
out of 100
Caucasian

Mimi's Cafe Customer Loyalty Score by Age

Mimi's Cafe's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

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0
20%
40%
60%
80%
100%
56-60
40%
56-6040%
61-65
70%
61-6570%
66+
55%
66+55%

Mimi's Cafe Customer Loyalty Score by Usage

Mimi's Cafe's Customer Loyalty score was rated the highest by customers who have used Mimi's Cafe's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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5 to 10 Years
61%
Over 10 Years
49%

Mimi's Cafe Customer Loyalty Score by Industry

Mimi's Cafe's Customer Loyalty score was rated 78% by Banking and Financial Services industry customers.

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Banking and Financial Services
78%

Mimi's Cafe Product Quality

1.8/5

Mimi's Cafe has an overall Product Quality score of 1.8 out of 5 stars rated by its users and customers.

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Mimi's Cafe Product Information

Mimi's Cafe’s product quality score is a 1.8 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Mimi's Cafe's product the highest.

Website
http://www.mimiscafe.com/
Company Size
10,000+ Employees

Quick Insights into Mimi's Cafe Product Quality

Mimi's Cafe's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Male customers.

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Ranked Mimi's Cafe Product Quality the Highest

Banking and Financial Services
2.4
66+
2.1
5 to 10 Years
2

Ranked Mimi's Cafe Product Quality the Lowest

Over 10 Years
1.9
61-65
1.5
Male
1.5

Mimi's Cafe Product Quality Score by Gender

Female customers rated Mimi's Cafe's Product Quality score 0.2 stars higher than Male customers.

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Male

1.5/5

Female

1.7/5

Mimi's Cafe Product Quality Score by Ethnicity

Mimi's Cafe's Product Quality score was rated 1.6 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.6
Caucasian1.6

Mimi's Cafe Product Quality Score by Age

Mimi's Cafe's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
56-60
2
56-602
61-65
1.5
61-651.5
66+
2.1
66+2.1

Mimi's Cafe Product Quality Score by Usage

Mimi's Cafe's Product Quality score was rated the highest by customers who have used Mimi's Cafe's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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5 to 10 Years
2
Over 10 Years
1.9

Mimi's Cafe Product Quality Score by Industry

Mimi's Cafe's Product Quality score was rated 2.4 stars by Banking and Financial Services industry customers.

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Banking and Financial Services
2.4

Mimi's Cafe Pricing

Mimi's Cafe ROI & Value For Money

1.9/5

Mimi's Cafe has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.

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Mimi's Cafe Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry.

Quick Insights into Mimi's Cafe ROI

Mimi's Cafe's ROI score was rated highest by customers ages 66+, and rated lowest by Female customers.

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Ranked Mimi's Cafe ROI the Highest

66+
2.6
Banking and Financial Services
2.4
Over 10 Years
1.9

Ranked Mimi's Cafe ROI the Lowest

5 to 10 Years
1.8
61-65
1.5
Female
1.5

Mimi's Cafe ROI Score by Gender

Male customers rated Mimi's Cafe's ROI score 0.3 stars higher than Female customers.

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Male

1.8/5

Female

1.5/5

Mimi's Cafe ROI Score by Ethnicity

Mimi's Cafe's ROI score was rated 1.5 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5

Mimi's Cafe ROI Score by Age

Mimi's Cafe's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
56-60
1.6
56-601.6
61-65
1.5
61-651.5
66+
2.6
66+2.6

Mimi's Cafe ROI Score by Usage

Mimi's Cafe's ROI score was rated the highest by customers who have used Mimi's Cafe's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
1.8
Over 10 Years
1.9

Mimi's Cafe ROI Score by Industry

Mimi's Cafe's ROI score was rated 2.4 stars by Banking and Financial Services industry customers.

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Banking and Financial Services
2.4

Mimi's Cafe Customer Satisfaction (CSAT)

Mimi's Cafe Customer Satisfaction (CSAT) Score

12 / 100

Mimi's Cafe has an overall Customer Satisfaction score of 12 rated by its users and customers.

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Very Satisfied12%
Satisfied0%
Neither Satisfied nor Dissatisfied12%
Dissatisfied20%
Very Dissatisfied56%
Very Satisfied
12%
Satisfied
0%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
20%
Very Dissatisfied
56%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Mimi's Cafe Customer Satisfaction

Mimi's Cafe's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by Female customers.

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Ranked Mimi's Cafe Customer Satisfaction the Highest

56-60
33%
Over 10 Years
25%
Male
20%

Ranked Mimi's Cafe Customer Satisfaction the Lowest

5 to 10 Years
0%
66+
0%
Female
0%

Mimi's Cafe Customer Satisfaction Score by Gender

Male customers rated Mimi's Cafe's Customer Satisfaction score 0 points higher than Female customers.

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20 / 100
Male
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
40%
0
Female
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
50%

Mimi's Cafe Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Mimi's Cafe's Customer Satisfaction (CSAT) score was rated 13% according to Caucasian users and customers.

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13 / 100
Very Satisfied13%
Satisfied0%
Neither Satisfied nor Dissatisfied25%
Dissatisfied12%
Very Dissatisfied50%
Very Satisfied
13%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
12%
Very Dissatisfied
50%

Mimi's Cafe Customer Satisfaction Score by Age

Mimi's Cafe's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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0
20
40
60
80
100
56-60 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%
56-6033%
61-65 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%
61-650%
66+ CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
33%
Very Dissatisfied
0%
66+0%

Mimi's Cafe Customer Satisfaction Score by Usage

Mimi's Cafe's Customer Satisfaction score was rated the highest by customers who have used Mimi's Cafe's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
0
Over 10 Years
25

Mimi's Cafe Customer Service

1.7/5

Mimi's Cafe has an overall Customer Service score of 1.7 out of 5 stars rated by its users and customers.

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About Mimi's Cafe's Customer Service

Address

12201 Merit Drive, Suite 750, Dallas, TX


Website

http://www.mimiscafe.com/


Phone Number

(866) 926-6636

Quick Insights into Mimi's Cafe Customer Service

Mimi's Cafe's Customer Service score was rated highest by customers ages 56-60, and rated lowest by Male customers.

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Ranked Mimi's Cafe Customer Service the Highest

56-60
2.4
Over 10 Years
2.3
Female
2

Ranked Mimi's Cafe Customer Service the Lowest

5 to 10 Years
1.7
61-65
1.5
Male
1.5

Mimi's Cafe Customer Service Score by Gender

Female customers rated Mimi's Cafe's Customer Service score 0.5 stars higher than Male customers.

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Male

1.5/5

Female

2/5

Mimi's Cafe Customer Service Score by Ethnicity

Mimi's Cafe's Customer Service score was rated 1.6 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
1.6
Caucasian1.6

Mimi's Cafe Customer Service Score by Age

Mimi's Cafe's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
56-60
2.4
56-602.4
61-65
1.5
61-651.5
66+
1.7
66+1.7

Mimi's Cafe Customer Service Score by Usage

Mimi's Cafe's Customer Service score was rated the highest by customers who have used Mimi's Cafe's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
1.7
Over 10 Years
2.3

Mimi's Cafe Customer Service Score by Industry

Mimi's Cafe's Customer Service score was rated 1.7 stars by Banking and Financial Services industry customers.

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Banking and Financial Services
1.7

Mimi's Cafe as an Employer

2.4/5

Mimi's Cafe has a 2.4/5 stars for its overall company culture rated by their employees

  Mimi's Cafe CEO
bottom
10%
CEO of Mimi's Cafe

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Mimi's Cafe scored a -81 for Net Promoter Score and a -62 for Employee Net Promoter Score. NPS gauges how likely a customer of Mimi's Cafe would recommend the brand to a friend. ENPS measures how likely Mimi's Cafe employees would recommend working at Mimi's Cafe to a friend.

Net Promoter Score

-81
NPS Score
7%Promoters
5%Passive
88%Detractors

Employee Net Promoter Score

-62
eNPS Score
15%Promoters
8%Passive
77%Detractors

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