14
NPS
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Mintel
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About Mintel's Brand
Mintel is the world’s leading market intelligence agency, with offices in London, Chicago, Shanghai, Belfast, Kuala Lumpur,
Brand at a Glance
73%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Mintel NPS
Mintel's Net Promoter Score (NPS) is a 14 with 47% Promoters, 20% Passives, and 33% Detractors. Net Promoter Score tracks whether Mintel's customers would recommend using the product based on a scale of -100 to 100.
Mintel Overall NPS
| 47% | Promoters |
|---|---|
| 20% | Passives |
| 33% | Detractors |
Mintel NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 18 | Jan 2023 | 18 |
Feb 2023 21 | Feb 2023 | 21 |
Jun 2023 16 | Jun 2023 | 16 |
Sep 2023 8 | Sep 2023 | 8 |
Oct 2023 3 | Oct 2023 | 3 |
Dec 2023 6 | Dec 2023 | 6 |
Jan 2024 3 | Jan 2024 | 3 |
Feb 2024 5 | Feb 2024 | 5 |
Mar 2024 12 | Mar 2024 | 12 |
Apr 2024 9 | Apr 2024 | 9 |
Sep 2025 11 | Sep 2025 | 11 |
Apr 2026 14 | Apr 2026 | 14 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Mintel NPS by Gender
Male customers rated Mintel's NPS 13 points higher than Female customers.
Male
80
Mintel's NPS was rated 80 by Male customers on Comparably.
80%
Promoters
20%
Passives
0%
Detractors
Female
67
Mintel's NPS was rated 67 by Female customers on Comparably.
78%
Promoters
11%
Passives
11%
Detractors
Mintel NPS by Ethnicity
Mintel's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Mintel NPS by Age
Mintel's NPS was rated 75 points by customers ages 18-25 on Comparably.
Mintel NPS by Usage
Mintel's NPS was rated the highest by customers who have used Mintel's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 86 | Less than 1 Year | 86 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
Mintel Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Mintel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Mintel Customer Loyalty Score by Gender
Male customers rated Mintel's Customer Loyalty score 10% higher than Female customers.
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Male
100%
Yes
Female
90%
Yes
Mintel Customer Loyalty Score by Ethnicity
Mintel's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Mintel.
78
out of 100
Caucasian
100
out of 100
African American/Black
Mintel Customer Loyalty Score by Age
Mintel's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Mintel Customer Loyalty Score by Usage
Mintel's Customer Loyalty score was rated the highest by customers who have used Mintel's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Mintel Customer Loyalty Score by Industry
Mintel's Customer Loyalty score was rated 100% by both Marketing, Advertising and Research and Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Mintel Product Quality
3.9/5
Mintel has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Mintel Product Information
Mintel’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Mintel's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Mintel the lowest at 4.5.
- Website
- http://www.mintel.com/
- Company Size
- 501-1,000 Employees
Industry
Marketing, Advertising and Research
Quick Insights into Mintel Product Quality
Mintel's Product Quality score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
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Ranked Mintel Product Quality the Highest
Ranked Mintel Product Quality the Lowest
Mintel Product Quality Score by Gender
Male customers rated Mintel's Product Quality score 0.2 stars higher than Female customers.
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Male
4.6/5
Female
4.4/5
Mintel Product Quality Score by Ethnicity
Mintel's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Mintel.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Mintel Product Quality Score by Age
Mintel's Product Quality score was rated 4.2 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Mintel.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
Mintel Product Quality Score by Usage
Mintel's Product Quality score was rated the highest by customers who have used Mintel's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Mintel Product Quality Score by Industry
Mintel's Product Quality score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Mintel Pricing
Mintel ROI & Value For Money
3.7/5
Mintel has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Mintel Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from Mintel.
Quick Insights into Mintel ROI
Mintel's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Mintel ROI the Highest
Ranked Mintel ROI the Lowest
Mintel ROI Score by Gender
Male customers rated Mintel's ROI score 0.2 stars higher than Female customers.
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Male
4.4/5
Female
4.2/5
Mintel ROI Score by Ethnicity
Mintel's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Mintel.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Mintel ROI Score by Age
Mintel's ROI score was rated 3.6 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
Mintel ROI Score by Usage
Mintel's ROI score was rated the highest by customers who have used Mintel's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Mintel ROI Score by Industry
Mintel's ROI score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Mintel Customer Satisfaction (CSAT)
Mintel Customer Satisfaction (CSAT) Score
76 / 100
Mintel has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
38%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
0%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Mintel Customer Satisfaction
Mintel's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Mintel's Customer Satisfaction.
Ranked Mintel Customer Satisfaction the Highest
Ranked Mintel Customer Satisfaction the Lowest
Mintel Customer Satisfaction Score by Gender
Male customers rated Mintel's Customer Satisfaction score 12 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Mintel.
100 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 75% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
88 / 100
FemaleVery Satisfied | 63% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Mintel Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Mintel's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Mintel's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Mintel.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Mintel's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Mintel.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Mintel Customer Satisfaction Score by Age
Mintel's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Mintel.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Mintel Customer Satisfaction Score by Usage
Mintel's Customer Satisfaction score was rated the highest by customers who have used Mintel's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Mintel Customer Satisfaction Score by Industry
Mintel's Customer Satisfaction score was rated 100 points by both Marketing, Advertising and Research and Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Mintel Customer Service
3.8/5
Mintel has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Mintel's overall Customer Service score rated by its users and customers.
About Mintel's Customer Service
Address
333 W. Wacker Dr., Suite 1100, Chicago, IL 60606
Website
http://www.mintel.com/
Phone Number
3124501634
Quick Insights into Mintel Customer Service
Mintel's Customer Service score was rated highest by Male customers, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Mintel's Customer Service score.
Ranked Mintel Customer Service the Highest
Ranked Mintel Customer Service the Lowest
Mintel Customer Service Score by Gender
Male customers rated Mintel's Customer Service score 0.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Mintel.
Male
4.7/5
Female
4/5
Mintel Customer Service Score by Ethnicity
Mintel's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Mintel.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Mintel Customer Service Score by Age
Mintel's Customer Service score was rated 3.7 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Mintel.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
Mintel Customer Service Score by Usage
Mintel's Customer Service score was rated the highest by customers who have used Mintel's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Mintel Customer Service Score by Industry
Mintel's Customer Service score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Mintel as an Employer
4.5/5
Mintel has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Mintel scored a 14 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Mintel would recommend the brand to a friend. ENPS measures how likely Mintel employees would recommend working at Mintel to a friend.
Net Promoter Score
14
NPS Score
| 47% | Promoters |
|---|---|
| 20% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
