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NPS
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Morning Consult
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About Morning Consult's Brand
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
Brand at a Glance
68%
Customer Loyalty
3.5/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Morning Consult NPS
Morning Consult's Net Promoter Score (NPS) is a -3 with 42% Promoters, 13% Passives, and 45% Detractors. Net Promoter Score tracks whether Morning Consult's customers would recommend using the product based on a scale of -100 to 100.
Morning Consult Overall NPS
| 42% | Promoters |
|---|---|
| 13% | Passives |
| 45% | Detractors |
Morning Consult NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 17 | Oct 2022 | 17 |
Nov 2022 10 | Nov 2022 | 10 |
May 2023 3 | May 2023 | 3 |
Jul 2023 -1 | Jul 2023 | -1 |
Sep 2023 -3 | Sep 2023 | -3 |
Dec 2023 0 | Dec 2023 | 0 |
Jan 2024 -4 | Jan 2024 | -4 |
Mar 2024 0 | Mar 2024 | 0 |
May 2024 1 | May 2024 | 1 |
Aug 2024 -1 | Aug 2024 | -1 |
Mar 2025 -3 | Mar 2025 | -3 |
Nov 2025 -3 | Nov 2025 | -3 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Morning Consult NPS by Gender
Female customers rated Morning Consult's NPS 17 points higher than Male customers.
Male
50
Morning Consult's NPS was rated 50 by Male customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Female
67
Morning Consult's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Morning Consult NPS by Ethnicity
Morning Consult's NPS was rated 100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Morning Consult NPS by Age
Morning Consult's NPS was rated 50 points by customers ages 46-50 on Comparably.
Morning Consult NPS by Usage
Morning Consult's NPS was rated the highest by customers who have used Morning Consult's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 75 | 1 to 2 Years | 75 |
Morning Consult Customer Reviews
Out of the 3 Morning Consult customer reviews 2 were positive and 1 was constructive. Morning Consult customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Morning Consult Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Morning Consult users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Morning Consult Customer Loyalty Score by Gender
Male customers rated Morning Consult's Customer Loyalty score 30% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Morning Consult.
Male
100%
Yes
Female
70%
Yes
Morning Consult Customer Loyalty Score by Ethnicity
Morning Consult's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Morning Consult.
100
out of 100
Caucasian
Morning Consult Customer Loyalty Score by Age
Morning Consult's Customer Loyalty score was rated 100% by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Morning Consult.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 100% | 46-50 | 100% |
Morning Consult Customer Loyalty Score by Usage
Morning Consult's Customer Loyalty score was rated the highest by customers who have used Morning Consult's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Morning Consult Product Quality
3.5/5
Morning Consult has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Morning Consult Product Information
Morning Consult’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- https://morningconsult.com/
- Company Size
- 501-1,000 Employees
Industry
Information Services
Tech
AI, Big Data and Analytics
SaaS
Quick Insights into Morning Consult Product Quality
Morning Consult's Product Quality score was rated highest by Caucasian customers, and rated lowest by Male customers.
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Ranked Morning Consult Product Quality the Highest
Ranked Morning Consult Product Quality the Lowest
Morning Consult Product Quality Score by Gender
Female customers rated Morning Consult's Product Quality score 0.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Morning Consult.
Male
4.1/5
Female
5/5
Morning Consult Product Quality Score by Ethnicity
Morning Consult's Product Quality score was rated 5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Morning Consult.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Morning Consult Product Quality Score by Age
Morning Consult's Product Quality score was rated 4.1 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Morning Consult.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 4.1 | 46-50 | 4.1 |
Morning Consult Product Quality Score by Usage
Morning Consult's Product Quality score was rated the highest by customers who have used Morning Consult's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Morning Consult Pricing
Morning Consult ROI & Value For Money
3.6/5
Morning Consult has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Morning Consult ROI
Morning Consult's ROI score was rated highest by Caucasian customers, and rated lowest by customers who have used Morning Consult's products/services for Less than 1 Year.
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Ranked Morning Consult ROI the Highest
Ranked Morning Consult ROI the Lowest
Morning Consult ROI Score by Gender
Female customers rated Morning Consult's ROI score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Morning Consult.
Male
4/5
Female
4.6/5
Morning Consult ROI Score by Ethnicity
Morning Consult's ROI score was rated 4.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Morning Consult.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Morning Consult ROI Score by Age
Morning Consult's ROI score was rated 3.7 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Morning Consult.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 3.7 | 46-50 | 3.7 |
Morning Consult ROI Score by Usage
Morning Consult's ROI score was rated the highest by customers who have used Morning Consult's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Morning Consult Customer Satisfaction (CSAT)
Morning Consult Customer Satisfaction (CSAT) Score
59 / 100
Morning Consult has an overall Customer Satisfaction score of 59 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
21%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
13%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Morning Consult Customer Satisfaction
Morning Consult's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Morning Consult's Customer Satisfaction.
Ranked Morning Consult Customer Satisfaction the Highest
Morning Consult Customer Satisfaction Score by Gender
Morning Consult's Customer Satisfaction score was rated 75 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Morning Consult.
75 / 100
MaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
Morning Consult Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Morning Consult's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Morning Consult.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Morning Consult Customer Satisfaction Score by Age
Morning Consult's Customer Satisfaction score was rated 75 points by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Morning Consult.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 75% |
Morning Consult Customer Service
3.6/5
Morning Consult has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Morning Consult's overall Customer Service score rated by its users and customers.
About Morning Consult's Customer Service
Address
1025 F St NW, Washington, DC 20004
Website
https://morningconsult.com/
Phone Number
202-506-1957
Morning Consult's Social Links
Quick Insights into Morning Consult Customer Service
Morning Consult's Customer Service score was rated highest by Caucasian customers, and rated lowest by customers who have used Morning Consult's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Morning Consult's Customer Service score.
Ranked Morning Consult Customer Service the Highest
Ranked Morning Consult Customer Service the Lowest
Morning Consult Customer Service Score by Gender
Female customers rated Morning Consult's Customer Service score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Morning Consult.
Male
4/5
Female
4.6/5
Morning Consult Customer Service Score by Ethnicity
Morning Consult's Customer Service score was rated 5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Morning Consult.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Morning Consult Customer Service Score by Age
Morning Consult's Customer Service score was rated 4 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Morning Consult.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 4 | 46-50 | 4 |
Morning Consult Customer Service Score by Usage
Morning Consult's Customer Service score was rated the highest by customers who have used Morning Consult's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Morning Consult as an Employer
4.6/5
Morning Consult has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Morning Consult scored a -3 for Net Promoter Score and a 48 for Employee Net Promoter Score. NPS gauges how likely a customer of Morning Consult would recommend the brand to a friend. ENPS measures how likely Morning Consult employees would recommend working at Morning Consult to a friend.
Net Promoter Score
-3
NPS Score
| 42% | Promoters |
|---|---|
| 13% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
48
eNPS Score
| 67% | Promoters |
|---|---|
| 14% | Passive |
| 19% | Detractors |
