MUJI NPS & Customer Reviews | Comparably
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MUJI
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About MUJI's Brand

Brand at a Glance

74%
Customer Loyalty
4.2/5
Product Quality
3.5/5
Pricing
3.8/5
Customer Service

MUJI NPS

MUJI's Net Promoter Score (NPS) is a 30 with 50% Promoters, 30% Passives, and 20% Detractors. Net Promoter Score tracks whether MUJI's customers would recommend using the product based on a scale of -100 to 100.

MUJI Overall NPS

30
NPS
50%Promoters
30%Passives
20%Detractors
MUJI Overall NPS

MUJI NPS Trend

-100
-50
0
50
100
Apr 2022
100
Apr 2022100
May 2022
0
May 20220
Sep 2022
0
Sep 20220
Oct 2022
25
Oct 202225
Nov 2022
0
Nov 20220
Jan 2023
0
Jan 20230
Jun 2023
13
Jun 202313
Jul 2023
25
Jul 202325
Aug 2023
33
Aug 202333
Nov 2024
30
Nov 202430

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

MUJI Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of MUJI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

74
74%
26
26%
MUJI Customer Loyalty

MUJI Product Quality

4.2/5

MUJI has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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MUJI Product Information

MUJI’s product quality score is a 4.2 out of 5 as rated by its users and customers.

Website
http://www.muji.com/us
Company Size
201-500 Employees

MUJI Pricing

MUJI ROI & Value For Money

3.5/5

MUJI has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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MUJI Customer Satisfaction (CSAT)

MUJI Customer Satisfaction (CSAT) Score

100 / 100

MUJI has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied43%
Satisfied57%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
43%
Satisfied
57%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

MUJI Customer Service

3.8/5

MUJI has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About MUJI's Customer Service

Address

Japan


Website

http://www.muji.com/us

Consumer vs. Employees

MUJI scored a 30 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of MUJI would recommend the brand to a friend. ENPS measures how likely MUJI employees would recommend working at MUJI to a friend.

Net Promoter Score

30
NPS Score
50%Promoters
30%Passive
20%Detractors

Employee Net Promoter Score

-100
eNPS Score
0%Promoters
0%Passive
100%Detractors

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