Munchkin NPS & Customer Reviews | Comparably
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Munchkin
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About Munchkin's Brand

Munchkin is an online store selling products for parents, babies and pets.

Brand at a Glance

72%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
4/5
Customer Service

Munchkin NPS

Munchkin's Net Promoter Score (NPS) is a 26 with 57% Promoters, 12% Passives, and 31% Detractors. Net Promoter Score tracks whether Munchkin's customers would recommend using the product based on a scale of -100 to 100.

Munchkin Overall NPS

26
NPS
57%Promoters
12%Passives
31%Detractors
Munchkin Overall NPS

Munchkin NPS Trend

-100
-50
0
50
100
Nov 2023
42
Nov 202342
Dec 2023
45
Dec 202345
Jan 2024
41
Jan 202441
Apr 2024
36
Apr 202436
May 2024
38
May 202438
Jun 2024
43
Jun 202443
Jul 2024
38
Jul 202438
Aug 2024
34
Aug 202434
Sep 2024
29
Sep 202429
Jun 2025
21
Jun 202521
Jul 2025
22
Jul 202522
Sep 2025
26
Sep 202526

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Munchkin NPS by Gender

Munchkin's NPS was rated 33 by Female customers on Comparably.

Female

33

Munchkin's NPS was rated 33 by Female customers on Comparably.

50%
Promoters
33%
Passives
17%
Detractors

Male

N/A

Munchkin's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

Munchkin NPS by Ethnicity

Munchkin's NPS was rated 75 points by Asian or Pacific Islander customers on Comparably.

-100
-50
0
50
100
Asian or Pacific Islander
75
Asian or Pacific Islander75

Munchkin NPS by Age

Munchkin's NPS was rated 67 points by customers ages 18-25 on Comparably.

0
20
40
60
80
100
Promoters
67%
Passives
33%
Detractors
0%
18-2567%33%0%

Munchkin NPS by Usage

Munchkin's NPS was rated 67 points by customers who have used Munchkin's products/services for Less than 1 Year.

-100
-50
0
50
100
Less than 1 Year
67
Less than 1 Year67

Munchkin Customer Reviews

Out of the 4 Munchkin customer reviews 3 were positive and 1 was constructive. Munchkin customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
1st purchase of bath toys for new granndaughter , very pleased with product
What can this brand most improve?
Safety, transparency, environmental impact, and diversity in its advertising
What do you value most about this brand?
VERY RECOMMEND INFANT FOOD THE BEST OF ALL THE BEST
What do you value most about this brand?
Their services and the products

Munchkin Customer Loyalty

72%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

72% of Munchkin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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72
72%
28
28%
Munchkin Customer Loyalty

Munchkin Customer Loyalty Score by Gender

Munchkin's Customer Loyalty score was rated 85 by Female customers on Comparably.

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Female
85%
Yes
Male
N/A
Yes

Munchkin Customer Loyalty Score by Ethnicity

Munchkin's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.

% who answered "Yes"

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100
out of 100
Asian or Pacific Islander

Munchkin Customer Loyalty Score by Age

Munchkin's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%

Munchkin Customer Loyalty Score by Usage

Munchkin's Customer Loyalty score was rated 100% by customers who have used Munchkin's products/services for Less than 1 Year.

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Less than 1 Year
100%

Munchkin Product Quality

3.9/5

Munchkin has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Munchkin Product Information

Munchkin’s product quality score is a 3.9 out of 5 as rated by its users and customers.

Website
http://www.munchkin.com
Company Size
501-1,000 Employees

Industry

Tech
Fashion and Beauty
Ecommerce and Marketplaces

Quick Insights into Munchkin Product Quality

Munchkin's Product Quality score was rated highest by customers ages 18-25.

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Ranked Munchkin Product Quality the Highest

18-25
5
Less than 1 Year
5
Asian or Pacific Islander
4.7

Munchkin Product Quality Score by Gender

Munchkin's Product Quality score was rated 4.1 by Female customers on Comparably.

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Female

4.1/5

Male

N/A

Munchkin Product Quality Score by Ethnicity

Munchkin's Product Quality score was rated 4.7 stars by Asian or Pacific Islander customers on Comparably.

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0
1
2
3
4
5
Asian or Pacific Islander
4.7
Asian or Pacific Islander4.7

Munchkin Product Quality Score by Age

Munchkin's Product Quality score was rated 5 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
5
18-255

Munchkin Product Quality Score by Usage

Munchkin's Product Quality score was rated 5 stars by customers who have used Munchkin's products/services for Less than 1 Year.

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Less than 1 Year
5

Munchkin Pricing

Munchkin ROI & Value For Money

3.6/5

Munchkin has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Quick Insights into Munchkin ROI

Munchkin's ROI score was rated highest by customers ages 18-25.

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Ranked Munchkin ROI the Highest

18-25
4.5
Less than 1 Year
4.5
Asian or Pacific Islander
4.2

Munchkin ROI Score by Gender

Munchkin's ROI score was rated 3.8 by Female customers on Comparably.

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Female

3.8/5

Male

N/A

Munchkin ROI Score by Ethnicity

Munchkin's ROI score was rated 4.2 stars by Asian or Pacific Islander customers on Comparably.

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0
1
2
3
4
5
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2

Munchkin ROI Score by Age

Munchkin's ROI score was rated 4.5 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4.5
18-254.5

Munchkin ROI Score by Usage

Munchkin's ROI score was rated 4.5 stars by customers who have used Munchkin's products/services for Less than 1 Year.

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Less than 1 Year
4.5

Munchkin Customer Satisfaction (CSAT)

Munchkin Customer Satisfaction (CSAT) Score

66 / 100

Munchkin has an overall Customer Satisfaction score of 66 rated by its users and customers.

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Very Satisfied59%
Satisfied7%
Neither Satisfied nor Dissatisfied19%
Dissatisfied4%
Very Dissatisfied11%
Very Satisfied
59%
Satisfied
7%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
4%
Very Dissatisfied
11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Munchkin Customer Satisfaction

Munchkin's Customer Satisfaction score was rated highest by customers ages 18-25.

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Ranked Munchkin Customer Satisfaction the Highest

18-25
100%
Less than 1 Year
100%
Asian or Pacific Islander
75%

Munchkin Customer Satisfaction Score by Gender

Munchkin's Customer Satisfaction score was rated 67 by Female customers on Comparably.

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67 / 100
Female
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
16%

Munchkin Customer Satisfaction Score by Ethnicity

CSAT according to Asian or Pacific Islander

Munchkin's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.

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75 / 100
Very Satisfied75%
Satisfied0%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%

Munchkin Customer Satisfaction Score by Age

Munchkin's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%

Munchkin Customer Satisfaction Score by Usage

Munchkin's Customer Satisfaction score was rated 100 points by customers who have used Munchkin's products/services for Less than 1 Year.

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Less than 1 Year
100

Munchkin Customer Service

4/5

Munchkin has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Munchkin's Customer Service

Address

16689 Schoenborn Street, North Hills, CA


Website

http://www.munchkin.com


Phone Number

818-893-2229

Quick Insights into Munchkin Customer Service

Munchkin's Customer Service score was rated highest by customers ages 18-25.

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Ranked Munchkin Customer Service the Highest

18-25
4.6
Asian or Pacific Islander
4.5
Female
4.4

Munchkin Customer Service Score by Gender

Munchkin's Customer Service score was rated 4.4 by Female customers on Comparably.

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Female

4.4/5

Male

N/A

Munchkin Customer Service Score by Ethnicity

Munchkin's Customer Service score was rated 4.5 stars by Asian or Pacific Islander customers on Comparably.

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0
20
40
60
80
100
Asian or Pacific Islander
4.5
Asian or Pacific Islander4.5

Munchkin Customer Service Score by Age

Munchkin's Customer Service score was rated 4.6 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
4.6
18-254.6

Munchkin Customer Service Score by Usage

Munchkin's Customer Service score was rated 4.3 stars by customers who have used Munchkin's products/services for Less than 1 Year.

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Less than 1 Year
4.3

Munchkin as an Employer

2.5/5

Munchkin has a 2.5/5 stars for its overall company culture rated by their employees

  Munchkin CEO
bottom
10%
CEO of Munchkin

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Munchkin scored a 26 for Net Promoter Score and a -37 for Employee Net Promoter Score. NPS gauges how likely a customer of Munchkin would recommend the brand to a friend. ENPS measures how likely Munchkin employees would recommend working at Munchkin to a friend.

Net Promoter Score

26
NPS Score
57%Promoters
12%Passive
31%Detractors

Employee Net Promoter Score

-37
eNPS Score
30%Promoters
3%Passive
67%Detractors

Global Ranking Snapshot

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6
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7
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