14
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Murad
Marketing or Exec? Claim Your Free Account
About Murad's Brand
Murad combines advanced scientific research and practical clinical experience to create high performance skincare products.
Brand at a Glance
83%
Customer Loyalty
3.1/5
Product Quality
2.7/5
Pricing
2.6/5
Customer Service
Murad NPS
Murad's Net Promoter Score (NPS) is a 14 with 57% Promoters, 0% Passives, and 43% Detractors. Net Promoter Score tracks whether Murad's customers would recommend using the product based on a scale of -100 to 100.
Murad Overall NPS
| 57% | Promoters |
|---|---|
| 0% | Passives |
| 43% | Detractors |
Murad NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 -100 | Apr 2022 | -100 |
Jun 2022 -33 | Jun 2022 | -33 |
Nov 2022 0 | Nov 2022 | 0 |
Jan 2023 -20 | Jan 2023 | -20 |
Apr 2023 0 | Apr 2023 | 0 |
Jun 2024 15 | Jun 2024 | 15 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Murad Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Murad users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Murad Product Quality
3.1/5
Murad has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Murad's overall Product Quality score rated by its users and customers.
Murad Product Information
Murad’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- https://www.murad.com/
- Company Size
- 201-500 Employees
Murad Pricing
Murad ROI & Value For Money
2.7/5
Murad has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Murad's overall ROI score rated by its users and customers.
Murad Customer Satisfaction (CSAT)
Murad Customer Satisfaction (CSAT) Score
50 / 100
Murad has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Murad Customer Service
2.6/5
Murad has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Murad's overall Customer Service score rated by its users and customers.
About Murad's Customer Service
Address
2121 Rosecrans Avenue 5th Floor, El Segundo, CA
Website
https://www.murad.com/
Phone Number
310-726-0600
Murad as an Employer
3.8/5
Murad has a 3.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Murad scored a 14 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of Murad would recommend the brand to a friend. ENPS measures how likely Murad employees would recommend working at Murad to a friend.
Net Promoter Score
14
NPS Score
| 57% | Promoters |
|---|---|
| 0% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 62% | Promoters |
|---|---|
| 25% | Passive |
| 13% | Detractors |
