0
NPS
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Natera
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About Natera's Brand
Natera™ is a global leader in cell-free DNA and genetic testing, dedicated to oncology, women’s health, and organ health. We aim to make personalized genetic testing and diagnostics part of the standard of care to protect health and inform earlier, more targeted interventions that help lead to longer, healthier lives. Natera’s tests are validated by more than 250 peer-reviewed publications that demonstrate high accuracy. Natera operates ISO 13485-certified and CAP-accredited laboratories certified under the Clinical Laboratory Improvement Amendments (CLIA) in Austin, Texas, and San Carlos, California.
Brand at a Glance
66%
Customer Loyalty
3.3/5
Product Quality
2.9/5
Pricing
3.1/5
Customer Service
Natera NPS
Natera's Net Promoter Score (NPS) is a 0 with 43% Promoters, 14% Passives, and 43% Detractors. Net Promoter Score tracks whether Natera's customers would recommend using the product based on a scale of -100 to 100.
Natera Overall NPS
| 43% | Promoters |
|---|---|
| 14% | Passives |
| 43% | Detractors |
Natera NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 -1 | Jul 2024 | -1 |
Aug 2024 -4 | Aug 2024 | -4 |
Sep 2024 -4 | Sep 2024 | -4 |
Nov 2024 -5 | Nov 2024 | -5 |
Jan 2025 0 | Jan 2025 | 0 |
Mar 2025 -2 | Mar 2025 | -2 |
May 2025 -4 | May 2025 | -4 |
Jul 2025 -2 | Jul 2025 | -2 |
Aug 2025 -1 | Aug 2025 | -1 |
Sep 2025 -1 | Sep 2025 | -1 |
Oct 2025 0 | Oct 2025 | 0 |
Jan 2026 0 | Jan 2026 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Natera NPS by Gender
Male customers rated Natera's NPS 28 points higher than Female customers.
Male
40
Natera's NPS was rated 40 by Male customers on Comparably.
70%
Promoters
0%
Passives
30%
Detractors
Female
12
Natera's NPS was rated 12 by Female customers on Comparably.
56%
Promoters
0%
Passives
44%
Detractors
Natera NPS by Ethnicity
Natera's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Hispanic or Latino 50 | Hispanic or Latino | 50 |
Other -34 | Other | -34 |
Natera NPS by Age
Natera's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Natera NPS by Usage
Natera's NPS was rated the highest by customers who have used Natera's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 8 | Less than 1 Year | 8 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Natera Customer Reviews
Out of the 3 Natera customer reviews 3 were positive and 0 were constructive. Natera customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Natera Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Natera users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Natera Customer Loyalty Score by Gender
Male customers rated Natera's Customer Loyalty score 4% higher than Female customers.
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Male
82%
Yes
Female
78%
Yes
Natera Customer Loyalty Score by Ethnicity
Natera's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Natera.
82
out of 100
Caucasian
100
out of 100
Hispanic or Latino
40
out of 100
Other
Natera Customer Loyalty Score by Age
Natera's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Natera.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 61% | 31-35 | 61% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
51-55 100% | 51-55 | 100% |
Natera Customer Loyalty Score by Usage
Natera's Customer Loyalty score was rated the highest by customers who have used Natera's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Natera Customer Loyalty Score by Industry
Natera's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Natera Product Quality
3.3/5
Natera has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Natera Product Information
Natera’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Natera's product the highest. Reviewers from the Accounting industry rated Natera the lowest at 1.6.
- Website
- http://www.natera.com
- Company Size
- 1,001-5,000 Employees
Industry
Biotech and Pharmaceuticals
Quick Insights into Natera Product Quality
Natera's Product Quality score was rated highest by customers ages 51-55, and rated lowest by Other customers.
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Ranked Natera Product Quality the Highest
Ranked Natera Product Quality the Lowest
Natera Product Quality Score by Gender
Male customers rated Natera's Product Quality score 0.9 stars higher than Female customers.
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Male
3.8/5
Female
2.9/5
Natera Product Quality Score by Ethnicity
Natera's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Natera.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
Other 1.5 | Other | 1.5 |
Natera Product Quality Score by Age
Natera's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Natera.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
31-35 3 | 31-35 | 3 |
36-40 2.5 | 36-40 | 2.5 |
41-45 4.1 | 41-45 | 4.1 |
51-55 5 | 51-55 | 5 |
Natera Product Quality Score by Usage
Natera's Product Quality score was rated the highest by customers who have used Natera's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Natera Product Quality Score by Industry
Natera's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Natera Pricing
Natera ROI & Value For Money
2.9/5
Natera has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Natera Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Accounting industry think that they had the lowest ROI from Natera.
Quick Insights into Natera ROI
Natera's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by Other customers.
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Ranked Natera ROI the Highest
Ranked Natera ROI the Lowest
Natera ROI Score by Gender
Male customers rated Natera's ROI score 1.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Natera.
Male
3.9/5
Female
2.4/5
Natera ROI Score by Ethnicity
Natera's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Natera.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
Other 1.6 | Other | 1.6 |
Natera ROI Score by Age
Natera's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Natera.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
31-35 2.8 | 31-35 | 2.8 |
36-40 2.2 | 36-40 | 2.2 |
41-45 3.7 | 41-45 | 3.7 |
51-55 4.1 | 51-55 | 4.1 |
Natera ROI Score by Usage
Natera's ROI score was rated the highest by customers who have used Natera's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Natera ROI Score by Industry
Natera's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Natera Customer Satisfaction (CSAT)
Natera Customer Satisfaction (CSAT) Score
58 / 100
Natera has an overall Customer Satisfaction score of 58 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
27%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
4%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Natera Customer Satisfaction
Natera's Customer Satisfaction score was rated highest by customers who have used Natera's products/services for 5 to 10 Years, and rated lowest by Other customers.
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Ranked Natera Customer Satisfaction the Highest
Ranked Natera Customer Satisfaction the Lowest
Natera Customer Satisfaction Score by Gender
Male customers rated Natera's Customer Satisfaction score 27 points higher than Female customers.
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80 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 10% |
53 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 47% |
Natera Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Natera's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.
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64 / 100
Very Satisfied
50%
Satisfied
14%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
29%
CSAT according to Hispanic or Latino
Natera's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Natera.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Natera's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Natera.
33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Natera Customer Satisfaction Score by Age
Natera's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Natera.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 57% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 51-55 | 100% |
Natera Customer Satisfaction Score by Usage
Natera's Customer Satisfaction score was rated the highest by customers who have used Natera's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Natera Customer Satisfaction Score by Industry
Natera's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Natera Customer Service
3.1/5
Natera has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Natera's overall Customer Service score rated by its users and customers.
About Natera's Customer Service
Address
13011A McCallen Pass, Austin, TX 78753
Website
http://www.natera.com
Phone Number
650-249-9090
Natera's Social Links
Quick Insights into Natera Customer Service
Natera's Customer Service score was rated highest by customers ages 51-55, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Natera's Customer Service score.
Ranked Natera Customer Service the Highest
Ranked Natera Customer Service the Lowest
Natera Customer Service Score by Gender
Male customers rated Natera's Customer Service score 1.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Natera.
Male
3.9/5
Female
2.7/5
Natera Customer Service Score by Ethnicity
Natera's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Natera.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Other 1.6 | Other | 1.6 |
Natera Customer Service Score by Age
Natera's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Natera.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
31-35 2.8 | 31-35 | 2.8 |
36-40 2.2 | 36-40 | 2.2 |
41-45 3.9 | 41-45 | 3.9 |
51-55 5 | 51-55 | 5 |
Natera Customer Service Score by Usage
Natera's Customer Service score was rated the highest by customers who have used Natera's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Natera Customer Service Score by Industry
Natera's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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Natera as an Employer
4.0/5
Natera has a 4.0/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Natera scored a 0 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Natera would recommend the brand to a friend. ENPS measures how likely Natera employees would recommend working at Natera to a friend.
Net Promoter Score
0
NPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 50% | Promoters |
|---|---|
| 15% | Passive |
| 35% | Detractors |
