17
NPS
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Brand Page
National Audubon Society
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About National Audubon Society's Brand
Brand at a Glance
76%
Customer Loyalty
4.1/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
National Audubon Society NPS
National Audubon Society's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether National Audubon Society's customers would recommend using the product based on a scale of -100 to 100.
National Audubon Society Overall NPS
| 50% | Promoters |
|---|---|
| 17% | Passives |
| 33% | Detractors |
National Audubon Society NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 -100 | May 2023 | -100 |
Jul 2023 0 | Jul 2023 | 0 |
Aug 2023 33 | Aug 2023 | 33 |
Nov 2023 0 | Nov 2023 | 0 |
Feb 2025 0 | Feb 2025 | 0 |
Dec 2025 17 | Dec 2025 | 17 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
National Audubon Society Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of National Audubon Society users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
National Audubon Society Product Quality
4.1/5
National Audubon Society has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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National Audubon Society Product Information
National Audubon Society’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- http://audubon.org
- Company Size
- 201-500 Employees
Industry
Non-Profit
National Audubon Society Pricing
National Audubon Society ROI & Value For Money
3.5/5
National Audubon Society has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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National Audubon Society Customer Satisfaction (CSAT)
National Audubon Society Customer Satisfaction (CSAT) Score
60 / 100
National Audubon Society has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
National Audubon Society Customer Service
3.5/5
National Audubon Society has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About National Audubon Society's Customer Service
Website
http://audubon.org
National Audubon Society as an Employer
2.4/5
National Audubon Society has a 2.4/5 stars for its overall company culture rated by their employees
bottom
15%
CEO of National Audubon Society
In the Bottom 15% of Similar Sized Companies on Comparably.
Consumer vs. Employees
National Audubon Society scored a 17 for Net Promoter Score and a -45 for Employee Net Promoter Score. NPS gauges how likely a customer of National Audubon Society would recommend the brand to a friend. ENPS measures how likely National Audubon Society employees would recommend working at National Audubon Society to a friend.
Net Promoter Score
17
NPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-45
eNPS Score
| 22% | Promoters |
|---|---|
| 11% | Passive |
| 67% | Detractors |
