-10
NPS
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Brand Page
National Bank of Canada
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About National Bank of Canada's Brand
Brand at a Glance
72%
Customer Loyalty
3.1/5
Product Quality
3/5
Pricing
3.1/5
Customer Service
National Bank of Canada NPS
National Bank of Canada's Net Promoter Score (NPS) is a -10 with 30% Promoters, 30% Passives, and 40% Detractors. Net Promoter Score tracks whether National Bank of Canada's customers would recommend using the product based on a scale of -100 to 100.
National Bank of Canada Overall NPS
| 30% | Promoters |
|---|---|
| 30% | Passives |
| 40% | Detractors |
National Bank of Canada NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2020 -100 | Apr 2020 | -100 |
Dec 2021 0 | Dec 2021 | 0 |
Dec 2022 -33 | Dec 2022 | -33 |
Apr 2023 -50 | Apr 2023 | -50 |
Jul 2023 -40 | Jul 2023 | -40 |
Mar 2024 -51 | Mar 2024 | -51 |
Apr 2024 -25 | Apr 2024 | -25 |
Sep 2024 -22 | Sep 2024 | -22 |
Jun 2025 -10 | Jun 2025 | -10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
National Bank of Canada Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of National Bank of Canada users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
National Bank of Canada Product Quality
3.1/5
National Bank of Canada has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock National Bank of Canada's overall Product Quality score rated by its users and customers.
National Bank of Canada Product Information
National Bank of Canada’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- www.nbc.ca
- Company Size
- 10,000+ Employees
National Bank of Canada Pricing
National Bank of Canada ROI & Value For Money
3/5
National Bank of Canada has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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National Bank of Canada Customer Satisfaction (CSAT)
National Bank of Canada Customer Satisfaction (CSAT) Score
33 / 100
National Bank of Canada has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
17%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
National Bank of Canada Customer Service
3.1/5
National Bank of Canada has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About National Bank of Canada's Customer Service
Address
, Montreal, H3B 4L2
Website
www.nbc.ca
Phone Number
7
National Bank of Canada as an Employer
Consumer vs. Employees
National Bank of Canada scored a -10 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of National Bank of Canada would recommend the brand to a friend. ENPS measures how likely National Bank of Canada employees would recommend working at National Bank of Canada to a friend.
Net Promoter Score
-10
NPS Score
| 30% | Promoters |
|---|---|
| 30% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-1
eNPS Score
| 37% | Promoters |
|---|---|
| 25% | Passive |
| 38% | Detractors |
