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NPS
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National Instruments
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About National Instruments' Brand
National Instruments is a Texas based producer of automated test equipment and virtual instrumentation software.
Brand at a Glance
78%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
National Instruments CMO
National Instruments NPS
National Instruments's Net Promoter Score (NPS) is a 4 with 43% Promoters, 18% Passives, and 39% Detractors. Net Promoter Score tracks whether National Instruments's customers would recommend using the product based on a scale of -100 to 100.
National Instruments Overall NPS
| 43% | Promoters |
|---|---|
| 18% | Passives |
| 39% | Detractors |
National Instruments NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 7 | Apr 2023 | 7 |
May 2023 8 | May 2023 | 8 |
Jul 2023 9 | Jul 2023 | 9 |
Sep 2023 8 | Sep 2023 | 8 |
Oct 2023 10 | Oct 2023 | 10 |
Dec 2023 8 | Dec 2023 | 8 |
Jan 2024 5 | Jan 2024 | 5 |
Feb 2024 3 | Feb 2024 | 3 |
Mar 2024 2 | Mar 2024 | 2 |
May 2024 4 | May 2024 | 4 |
Aug 2024 4 | Aug 2024 | 4 |
Jan 2025 4 | Jan 2025 | 4 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
National Instruments NPS by Gender
Female customers rated National Instruments's NPS 75 points higher than Male customers.
Male
0
National Instruments's NPS was rated by Male customers on Comparably.
44%
Promoters
12%
Passives
44%
Detractors
Female
75
National Instruments's NPS was rated 75 by Female customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
National Instruments NPS by Ethnicity
National Instruments's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 17 | Caucasian | 17 |
Asian or Pacific Islander 60 | Asian or Pacific Islander | 60 |
Other 0 | Other | 0 |
National Instruments NPS by Age
National Instruments's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
National Instruments NPS by Usage
National Instruments's NPS was rated the highest by customers who have used National Instruments's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years 25 | 5 to 10 Years | 25 |
Over 10 Years -37 | Over 10 Years | -37 |
National Instruments Customer Reviews
Out of the 4 National Instruments customer reviews 2 were positive and 2 were constructive. National Instruments customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
National Instruments Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of National Instruments users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
National Instruments Customer Loyalty Score by Gender
Female customers rated National Instruments's Customer Loyalty score 8% higher than Male customers.
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Male
70%
Yes
Female
78%
Yes
National Instruments Customer Loyalty Score by Ethnicity
National Instruments's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of National Instruments.
85
out of 100
Caucasian
82
out of 100
Asian or Pacific Islander
82
out of 100
Other
National Instruments Customer Loyalty Score by Age
National Instruments's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of National Instruments.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 64% | 31-35 | 64% |
36-40 100% | 36-40 | 100% |
51-55 55% | 51-55 | 55% |
61-65 100% | 61-65 | 100% |
National Instruments Customer Loyalty Score by Usage
National Instruments's Customer Loyalty score was rated the highest by customers who have used National Instruments's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
National Instruments Customer Loyalty Score by Industry
National Instruments's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
National Instruments Product Quality
3.5/5
National Instruments has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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National Instruments Product Information
National Instruments’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated National Instruments's product the highest. Reviewers from the Tech industry rated National Instruments the lowest at 3.6.
- Website
- http://www.ni.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Hardware and Devices
SaaS
Quick Insights into National Instruments Product Quality
National Instruments's Product Quality score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 61-65.
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Ranked National Instruments Product Quality the Highest
Ranked National Instruments Product Quality the Lowest
National Instruments Product Quality Score by Gender
Female customers rated National Instruments's Product Quality score 0.1 stars higher than Male customers.
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Male
3.3/5
Female
3.4/5
National Instruments Product Quality Score by Ethnicity
National Instruments's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of National Instruments.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.3 | Other | 3.3 |
National Instruments Product Quality Score by Age
National Instruments's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of National Instruments.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.3 | 31-35 | 2.3 |
36-40 3.8 | 36-40 | 3.8 |
51-55 4.1 | 51-55 | 4.1 |
61-65 1.5 | 61-65 | 1.5 |
National Instruments Product Quality Score by Usage
National Instruments's Product Quality score was rated the highest by customers who have used National Instruments's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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National Instruments Product Quality Score by Industry
National Instruments's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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National Instruments Pricing
National Instruments ROI & Value For Money
3.4/5
National Instruments has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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National Instruments Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from National Instruments.
Quick Insights into National Instruments ROI
National Instruments's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 61-65.
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Ranked National Instruments ROI the Highest
Ranked National Instruments ROI the Lowest
National Instruments ROI Score by Gender
Female customers rated National Instruments's ROI score 1 stars higher than Male customers.
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Male
3.2/5
Female
4.2/5
National Instruments ROI Score by Ethnicity
National Instruments's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of National Instruments.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 3 | Other | 3 |
National Instruments ROI Score by Age
National Instruments's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of National Instruments.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.8 | 31-35 | 2.8 |
36-40 3.8 | 36-40 | 3.8 |
51-55 3.6 | 51-55 | 3.6 |
61-65 2.8 | 61-65 | 2.8 |
National Instruments ROI Score by Usage
National Instruments's ROI score was rated the highest by customers who have used National Instruments's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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National Instruments ROI Score by Industry
National Instruments's ROI score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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National Instruments Customer Satisfaction (CSAT)
National Instruments Customer Satisfaction (CSAT) Score
68 / 100
National Instruments has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
42%
Satisfied
26%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
5%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into National Instruments Customer Satisfaction
National Instruments's Customer Satisfaction score was rated highest by customers who have used National Instruments's products/services for 5 to 10 Years, and rated lowest by customers ages 61-65.
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Ranked National Instruments Customer Satisfaction the Highest
Ranked National Instruments Customer Satisfaction the Lowest
National Instruments Customer Satisfaction Score by Gender
Female customers rated National Instruments's Customer Satisfaction score 20 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of National Instruments.
55 / 100
MaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 9% | |
Very Dissatisfied | 27% |
75 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
National Instruments Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
National Instruments' Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of National Instruments.
60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
CSAT according to Asian or Pacific Islander
National Instruments' Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to Other
National Instruments' Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of National Instruments.
40 / 100
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
20%
National Instruments Customer Satisfaction Score by Age
National Instruments's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of National Instruments.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 50% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 61-65 | 0% |
National Instruments Customer Satisfaction Score by Usage
National Instruments's Customer Satisfaction score was rated the highest by customers who have used National Instruments's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
National Instruments Customer Satisfaction Score by Industry
National Instruments's Customer Satisfaction score was rated 63 points by Tech industry customers.
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"title": "National Instruments Customer Satisfaction Score by Industry",
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"label": "Tech",
"groupId": 104,
"score": 63,
"stars": 0,
"csatScore": 63,
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"scoreClassName": "max",
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}National Instruments Customer Service
3.5/5
National Instruments has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About National Instruments's Customer Service
Address
11500 N Mopac Expy, Austin, TX 78759-3504
Website
http://www.ni.com/
Phone Number
512-683-0100
Quick Insights into National Instruments Customer Service
National Instruments's Customer Service score was rated highest by customers who have used National Instruments's products/services for 5 to 10 Years, and rated lowest by customers ages 61-65.
Sign Up to unlock insights into how customers have ranked National Instruments' Customer Service score.
Ranked National Instruments Customer Service the Highest
Ranked National Instruments Customer Service the Lowest
National Instruments Customer Service Score by Gender
Female customers rated National Instruments's Customer Service score 1.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of National Instruments.
Male
2.6/5
Female
3.9/5
National Instruments Customer Service Score by Ethnicity
National Instruments's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of National Instruments.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2.9 | Other | 2.9 |
National Instruments Customer Service Score by Age
National Instruments's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of National Instruments.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2.9 | 31-35 | 2.9 |
36-40 3.8 | 36-40 | 3.8 |
51-55 3 | 51-55 | 3 |
61-65 1.5 | 61-65 | 1.5 |
National Instruments Customer Service Score by Usage
National Instruments's Customer Service score was rated the highest by customers who have used National Instruments's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
National Instruments Customer Service Score by Industry
National Instruments's Customer Service score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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National Instruments as an Employer
3.3/5
National Instruments has a 3.3/5 stars for its overall company culture rated by their employees
top
50%
CEO of National Instruments
In the Top 50% of Similar Sized Companies on Comparably.
Consumer vs. Employees
National Instruments scored a 4 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of National Instruments would recommend the brand to a friend. ENPS measures how likely National Instruments employees would recommend working at National Instruments to a friend.
Net Promoter Score
4
NPS Score
| 43% | Promoters |
|---|---|
| 18% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 25% | Promoters |
|---|---|
| 22% | Passive |
| 53% | Detractors |
