-33
NPS
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National Vision
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About National Vision's Brand
National Vision, Inc. (NVI) is the fourth largest optical retailer in the United States, operating over 700 retail locations in 43 states
Brand at a Glance
62%
Customer Loyalty
2.5/5
Product Quality
2.7/5
Pricing
3.1/5
Customer Service
National Vision NPS
National Vision's Net Promoter Score (NPS) is a -33 with 31% Promoters, 5% Passives, and 64% Detractors. Net Promoter Score tracks whether National Vision's customers would recommend using the product based on a scale of -100 to 100.
National Vision Overall NPS
| 31% | Promoters |
|---|---|
| 5% | Passives |
| 64% | Detractors |
National Vision NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 -25 | May 2023 | -25 |
Jun 2023 -40 | Jun 2023 | -40 |
Aug 2023 -27 | Aug 2023 | -27 |
Oct 2023 -17 | Oct 2023 | -17 |
Feb 2024 -23 | Feb 2024 | -23 |
May 2024 -13 | May 2024 | -13 |
Jul 2024 -17 | Jul 2024 | -17 |
Oct 2024 -18 | Oct 2024 | -18 |
Dec 2024 -22 | Dec 2024 | -22 |
Jan 2025 -25 | Jan 2025 | -25 |
May 2025 -29 | May 2025 | -29 |
Aug 2025 -33 | Aug 2025 | -33 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
National Vision NPS by Gender
Male customers rated National Vision's NPS 50 points higher than Female customers.
Male
-50
National Vision's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
-100
National Vision's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
National Vision NPS by Ethnicity
National Vision's NPS was rated -50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
National Vision NPS by Age
National Vision's NPS was rated -34 points by customers ages 46-50 on Comparably.
National Vision NPS by Usage
National Vision's NPS was rated -100 points by customers who have used National Vision's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -100 | 2 to 5 Years | -100 |
National Vision Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of National Vision users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
National Vision Customer Loyalty Score by Gender
Male customers rated National Vision's Customer Loyalty score 68% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of National Vision.
Male
78%
Yes
Female
10%
Yes
National Vision Customer Loyalty Score by Ethnicity
National Vision's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of National Vision.
55
out of 100
Caucasian
National Vision Customer Loyalty Score by Age
National Vision's Customer Loyalty score was rated 70% by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of National Vision.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 70% | 46-50 | 70% |
National Vision Customer Loyalty Score by Usage
National Vision's Customer Loyalty score was rated 70% by customers who have used National Vision's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
National Vision Product Quality
2.5/5
National Vision has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock National Vision's overall Product Quality score rated by its users and customers.
National Vision Product Information
National Vision’s product quality score is a 2.5 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Tech
Ecommerce and Marketplaces
Hardware and Devices
Marketplaces
Quick Insights into National Vision Product Quality
National Vision's Product Quality score was rated highest by customers ages 46-50, and rated lowest by Female customers.
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Ranked National Vision Product Quality the Highest
Ranked National Vision Product Quality the Lowest
National Vision Product Quality Score by Gender
Male customers rated National Vision's Product Quality score 1.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of National Vision.
Male
2.6/5
Female
1.5/5
National Vision Product Quality Score by Ethnicity
National Vision's Product Quality score was rated 2.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of National Vision.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
National Vision Product Quality Score by Age
National Vision's Product Quality score was rated 2.6 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of National Vision.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 2.6 | 46-50 | 2.6 |
National Vision Product Quality Score by Usage
National Vision's Product Quality score was rated 1.5 stars by customers who have used National Vision's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
National Vision Pricing
National Vision ROI & Value For Money
2.7/5
National Vision has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Quick Insights into National Vision ROI
National Vision's ROI score was rated highest by customers ages 46-50, and rated lowest by Female customers.
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Ranked National Vision ROI the Highest
Ranked National Vision ROI the Lowest
National Vision ROI Score by Gender
Male customers rated National Vision's ROI score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of National Vision.
Male
2.1/5
Female
1.5/5
National Vision ROI Score by Ethnicity
National Vision's ROI score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of National Vision.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
National Vision ROI Score by Age
National Vision's ROI score was rated 2.6 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of National Vision.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 2.6 | 46-50 | 2.6 |
National Vision ROI Score by Usage
National Vision's ROI score was rated 1.5 stars by customers who have used National Vision's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
National Vision Customer Satisfaction (CSAT)
National Vision Customer Satisfaction (CSAT) Score
36 / 100
National Vision has an overall Customer Satisfaction score of 36 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
7%
Neither Satisfied nor Dissatisfied
36%
Dissatisfied
7%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into National Vision Customer Satisfaction
National Vision's Customer Satisfaction score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked National Vision's Customer Satisfaction.
Ranked National Vision Customer Satisfaction the Highest
National Vision Customer Satisfaction Score by Gender
National Vision's Customer Satisfaction score was rated 33 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of National Vision.
33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 67% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
National Vision Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
National Vision's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of National Vision.
25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
25%
National Vision Customer Service
3.1/5
National Vision has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About National Vision's Customer Service
Address
296 Grayson Hwy., Lawrenceville, GA
Website
http://www.nationalvision.com
Phone Number
6786230432
Quick Insights into National Vision Customer Service
National Vision's Customer Service score was rated highest by Caucasian customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked National Vision's Customer Service score.
Ranked National Vision Customer Service the Highest
Ranked National Vision Customer Service the Lowest
National Vision Customer Service Score by Gender
Male customers rated National Vision's Customer Service score 1.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of National Vision.
Male
3/5
Female
1.5/5
National Vision Customer Service Score by Ethnicity
National Vision's Customer Service score was rated 3.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of National Vision.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
National Vision Customer Service Score by Age
National Vision's Customer Service score was rated 2.6 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of National Vision.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 2.6 | 46-50 | 2.6 |
National Vision Customer Service Score by Usage
National Vision's Customer Service score was rated 1.6 stars by customers who have used National Vision's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
National Vision as an Employer
2.5/5
National Vision has a 2.5/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
National Vision scored a -33 for Net Promoter Score and a -35 for Employee Net Promoter Score. NPS gauges how likely a customer of National Vision would recommend the brand to a friend. ENPS measures how likely National Vision employees would recommend working at National Vision to a friend.
Net Promoter Score
-33
NPS Score
| 31% | Promoters |
|---|---|
| 5% | Passive |
| 64% | Detractors |
Employee Net Promoter Score
-35
eNPS Score
| 25% | Promoters |
|---|---|
| 15% | Passive |
| 60% | Detractors |
