National Wildlife Federation NPS & Customer Reviews | Comparably
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National Wildlife Federation
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About National Wildlife Federation's Brand

National Wildlife Federation is a non-profit conservation organization that works to protect wildlife and connect people with nature.

Brand at a Glance

10%
Customer Loyalty
1.5/5
Product Quality
1.7/5
Pricing
2.5/5
Customer Service

National Wildlife Federation NPS

National Wildlife Federation's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether National Wildlife Federation's customers would recommend using the product based on a scale of -100 to 100.

National Wildlife Federation Overall NPS

-100
NPS
0%Promoters
0%Passives
100%Detractors
National Wildlife Federation Overall NPS

National Wildlife Federation NPS Trend

-100
-50
0
50
100
Nov 2024
-100
Nov 2024-100
Jul 2025
-100
Jul 2025-100

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

National Wildlife Federation Customer Loyalty

10%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

10% of National Wildlife Federation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

10
10%
90
90%
National Wildlife Federation Customer Loyalty

National Wildlife Federation Product Quality

1.5/5

National Wildlife Federation has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.

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National Wildlife Federation Product Information

National Wildlife Federation’s product quality score is a 1.5 out of 5 as rated by its users and customers.

Website
http://nwf.org
Company Size
501-1,000 Employees

Industry

Tech
Analytics
Business Services
Consumer Services
Energy
Enterprise
SaaS

National Wildlife Federation Pricing

National Wildlife Federation ROI & Value For Money

1.7/5

National Wildlife Federation has a value for money and ROI score of 1.7 out of 5 stars rated by its users and customers.

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National Wildlife Federation Customer Satisfaction (CSAT)

Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied50%
Dissatisfied0%
Very Dissatisfied50%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
50%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

National Wildlife Federation Customer Service

2.5/5

National Wildlife Federation has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.

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About National Wildlife Federation's Customer Service

Address

Washington, DC


Website

http://nwf.org


Phone Number

(540) 722-5354

National Wildlife Federation as an Employer

3.7/5

National Wildlife Federation has a 3.7/5 stars for its overall company culture rated by their employees

  National Wildlife Federation CEO
top
50%
CEO of National Wildlife Federation

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

National Wildlife Federation scored a -100 for Net Promoter Score and a -33 for Employee Net Promoter Score. NPS gauges how likely a customer of National Wildlife Federation would recommend the brand to a friend. ENPS measures how likely National Wildlife Federation employees would recommend working at National Wildlife Federation to a friend.

Net Promoter Score

-100
NPS Score
0%Promoters
0%Passive
100%Detractors

Employee Net Promoter Score

-33
eNPS Score
0%Promoters
67%Passive
33%Detractors

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