NATIVE INSTRUMENTS NPS & Customer Reviews | Comparably
Brand Page
NATIVE INSTRUMENTS
Marketing or Exec? Claim Your Free Account

About NATIVE INSTRUMENTS' Brand

Native Instruments is a leading manufacturer of software and hardware for computer-based audio production and DJing

Brand at a Glance

75%
Customer Loyalty
3.3/5
Product Quality
2.9/5
Pricing
2.5/5
Customer Service

NATIVE INSTRUMENTS NPS

NATIVE INSTRUMENTS's Net Promoter Score (NPS) is a -23 with 30% Promoters, 17% Passives, and 53% Detractors. Net Promoter Score tracks whether NATIVE INSTRUMENTS's customers would recommend using the product based on a scale of -100 to 100.

NATIVE INSTRUMENTS Overall NPS

-23
NPS
30%Promoters
17%Passives
53%Detractors
NATIVE INSTRUMENTS Overall NPS

NATIVE INSTRUMENTS NPS Trend

-100
-50
0
50
100
Feb 2023
-22
Feb 2023-22
Jul 2023
-25
Jul 2023-25
Aug 2023
-23
Aug 2023-23
Sep 2023
-23
Sep 2023-23
Oct 2023
-21
Oct 2023-21
Jan 2024
-20
Jan 2024-20
Mar 2024
-20
Mar 2024-20
Jul 2024
-21
Jul 2024-21
Aug 2024
-21
Aug 2024-21
Nov 2024
-24
Nov 2024-24
Jan 2025
-20
Jan 2025-20
Feb 2025
-23
Feb 2025-23

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

NATIVE INSTRUMENTS NPS by Gender

NATIVE INSTRUMENTS's NPS was rated -25 by Male customers on Comparably.

Male

-25

NATIVE INSTRUMENTS's NPS was rated -25 by Male customers on Comparably.

29%
Promoters
17%
Passives
54%
Detractors

Female

N/A

NATIVE INSTRUMENTS's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

NATIVE INSTRUMENTS NPS by Ethnicity

NATIVE INSTRUMENTS's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-54
Caucasian-54
Other
0
Other0

NATIVE INSTRUMENTS NPS by Age

NATIVE INSTRUMENTS's NPS was rated 49 points by customers ages 61-65 on Comparably.

0
20
40
60
80
100
Promoters
66%
Passives
17%
Detractors
17%
61-6566%17%17%

NATIVE INSTRUMENTS NPS by Usage

NATIVE INSTRUMENTS's NPS was rated the highest by customers who have used NATIVE INSTRUMENTS's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
2 to 5 Years
0
2 to 5 Years0
5 to 10 Years
-51
5 to 10 Years-51
Over 10 Years
-11
Over 10 Years-11

NATIVE INSTRUMENTS Customer Reviews

Out of the 5 NATIVE INSTRUMENTS customer reviews 4 were positive and 1 was constructive. NATIVE INSTRUMENTS customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
so sad they make software and hardware obsolete too fast/too early, makes a bad ROI
What do you value most about this brand?
NI provides excellent soft- and hardware and has a excellent customer support
What do you value most about this brand?
Their quality and integrity is great.
What can this brand most improve?
Everything! It was awful to try & use their plugins & no customer support
What do you value most about this brand?
The products are great. If you can get them installed correctly.

NATIVE INSTRUMENTS Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of NATIVE INSTRUMENTS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75
75%
25
25%
NATIVE INSTRUMENTS Customer Loyalty

NATIVE INSTRUMENTS Customer Loyalty Score by Gender

NATIVE INSTRUMENTS's Customer Loyalty score was rated 81 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of NATIVE INSTRUMENTS.
Male
81%
Yes
Female
N/A
Yes

NATIVE INSTRUMENTS Customer Loyalty Score by Ethnicity

NATIVE INSTRUMENTS's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of NATIVE INSTRUMENTS.
79
out of 100
Caucasian
100
out of 100
Other

NATIVE INSTRUMENTS Customer Loyalty Score by Age

NATIVE INSTRUMENTS's Customer Loyalty score was rated 100% by customers ages 61-65 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of NATIVE INSTRUMENTS.
0
20%
40%
60%
80%
100%
61-65
100%
61-65100%

NATIVE INSTRUMENTS Customer Loyalty Score by Usage

NATIVE INSTRUMENTS's Customer Loyalty score was rated the highest by customers who have used NATIVE INSTRUMENTS's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

2 to 5 Years
100%
5 to 10 Years
85%
Over 10 Years
90%

NATIVE INSTRUMENTS Customer Loyalty Score by Industry

NATIVE INSTRUMENTS's Customer Loyalty score was rated 82% by both Arts and Entertainment and Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
82%
Arts and Entertainment
82%

NATIVE INSTRUMENTS Product Quality

3.3/5

NATIVE INSTRUMENTS has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

Sign Up to unlock NATIVE INSTRUMENTS' overall Product Quality score rated by its users and customers.

NATIVE INSTRUMENTS Product Information

NATIVE INSTRUMENTS’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated NATIVE INSTRUMENTS's product the highest. Reviewers from the Arts and Entertainment industry rated NATIVE INSTRUMENTS the lowest at 2.8.

Website
http://www.native-instruments.com
Company Size
51-200 Employees

Industry

Tech
Education
Media
Sports & Entertainment

Quick Insights into NATIVE INSTRUMENTS Product Quality

NATIVE INSTRUMENTS's Product Quality score was rated highest by customers ages 61-65, and rated lowest by Caucasian customers.

Sign Up to unlock insights into how customers have ranked NATIVE INSTRUMENTS' Product Quality.

Ranked NATIVE INSTRUMENTS Product Quality the Highest

61-65
4.4
Tech
4.3
2 to 5 Years
3.8

Ranked NATIVE INSTRUMENTS Product Quality the Lowest

Over 10 Years
3.3
Arts and Entertainment
2.8
Caucasian
2.7

NATIVE INSTRUMENTS Product Quality Score by Gender

NATIVE INSTRUMENTS's Product Quality score was rated 3.1 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of NATIVE INSTRUMENTS.

Male

3.1/5

Female

N/A

NATIVE INSTRUMENTS Product Quality Score by Ethnicity

NATIVE INSTRUMENTS's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of NATIVE INSTRUMENTS.
0
1
2
3
4
5
Caucasian
2.7
Caucasian2.7
Other
3.6
Other3.6

NATIVE INSTRUMENTS Product Quality Score by Age

NATIVE INSTRUMENTS's Product Quality score was rated 4.4 stars by customers ages 61-65 on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of NATIVE INSTRUMENTS.
0
1
2
3
4
5
61-65
4.4
61-654.4

NATIVE INSTRUMENTS Product Quality Score by Usage

NATIVE INSTRUMENTS's Product Quality score was rated the highest by customers who have used NATIVE INSTRUMENTS's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

2 to 5 Years
3.8
5 to 10 Years
3.3
Over 10 Years
3.3

NATIVE INSTRUMENTS Product Quality Score by Industry

NATIVE INSTRUMENTS's Product Quality score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
4.3
Arts and Entertainment
2.8

NATIVE INSTRUMENTS Pricing

NATIVE INSTRUMENTS ROI & Value For Money

2.9/5

NATIVE INSTRUMENTS has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

Sign Up to unlock NATIVE INSTRUMENTS' overall ROI score rated by its users and customers.

NATIVE INSTRUMENTS Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from NATIVE INSTRUMENTS.

Quick Insights into NATIVE INSTRUMENTS ROI

NATIVE INSTRUMENTS's ROI score was rated highest by customers ages 61-65, and rated lowest by Caucasian customers.

Sign Up to unlock insights into how customers have ranked NATIVE INSTRUMENTS' ROI score.

Ranked NATIVE INSTRUMENTS ROI the Highest

61-65
4.5
2 to 5 Years
3.4
Tech
3.4

Ranked NATIVE INSTRUMENTS ROI the Lowest

5 to 10 Years
2.7
Arts and Entertainment
2.4
Caucasian
2.4

NATIVE INSTRUMENTS ROI Score by Gender

NATIVE INSTRUMENTS's ROI score was rated 2.8 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of NATIVE INSTRUMENTS.

Male

2.8/5

Female

N/A

NATIVE INSTRUMENTS ROI Score by Ethnicity

NATIVE INSTRUMENTS's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of NATIVE INSTRUMENTS.
0
1
2
3
4
5
Caucasian
2.4
Caucasian2.4
Other
3.1
Other3.1

NATIVE INSTRUMENTS ROI Score by Age

NATIVE INSTRUMENTS's ROI score was rated 4.5 stars by customers ages 61-65 on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Age data of NATIVE INSTRUMENTS.
0
1
2
3
4
5
61-65
4.5
61-654.5

NATIVE INSTRUMENTS ROI Score by Usage

NATIVE INSTRUMENTS's ROI score was rated the highest by customers who have used NATIVE INSTRUMENTS's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

2 to 5 Years
3.4
5 to 10 Years
2.7
Over 10 Years
3.1

NATIVE INSTRUMENTS ROI Score by Industry

NATIVE INSTRUMENTS's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
3.4
Arts and Entertainment
2.4

NATIVE INSTRUMENTS Customer Satisfaction (CSAT)

NATIVE INSTRUMENTS Customer Satisfaction (CSAT) Score

53 / 100

NATIVE INSTRUMENTS has an overall Customer Satisfaction score of 53 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied29%
Satisfied24%
Neither Satisfied nor Dissatisfied21%
Dissatisfied13%
Very Dissatisfied13%
Very Satisfied
29%
Satisfied
24%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
13%
Very Dissatisfied
13%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into NATIVE INSTRUMENTS Customer Satisfaction

NATIVE INSTRUMENTS's Customer Satisfaction score was rated highest by customers ages 61-65, and rated lowest by customers who have used NATIVE INSTRUMENTS's products/services for Over 10 Years.

Sign Up to unlock insights into how customers have ranked NATIVE INSTRUMENTS' Customer Satisfaction.

Ranked NATIVE INSTRUMENTS Customer Satisfaction the Highest

61-65
100%
5 to 10 Years
50%
Male
48%

Ranked NATIVE INSTRUMENTS Customer Satisfaction the Lowest

Over 10 Years
37%

NATIVE INSTRUMENTS Customer Satisfaction Score by Gender

NATIVE INSTRUMENTS's Customer Satisfaction score was rated 48 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of NATIVE INSTRUMENTS.
48 / 100
Male
Very Satisfied
16%
Satisfied
32%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
5%
Very Dissatisfied
26%

NATIVE INSTRUMENTS Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

NATIVE INSTRUMENTS' Customer Satisfaction (CSAT) score was rated 46% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of NATIVE INSTRUMENTS.
46 / 100
Very Satisfied8%
Satisfied38%
Neither Satisfied nor Dissatisfied8%
Dissatisfied8%
Very Dissatisfied38%
Very Satisfied
8%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
38%

NATIVE INSTRUMENTS Customer Satisfaction Score by Age

NATIVE INSTRUMENTS's Customer Satisfaction score was rated 100 points by customers ages 61-65 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of NATIVE INSTRUMENTS.
0
20
40
60
80
100
61-65 CSAT Score
100%
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
61-65100%

NATIVE INSTRUMENTS Customer Satisfaction Score by Usage

NATIVE INSTRUMENTS's Customer Satisfaction score was rated the highest by customers who have used NATIVE INSTRUMENTS's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

5 to 10 Years
50
Over 10 Years
37

NATIVE INSTRUMENTS Customer Satisfaction Score by Industry

NATIVE INSTRUMENTS's Customer Satisfaction score was rated 40 points by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
40

NATIVE INSTRUMENTS Customer Service

2.5/5

NATIVE INSTRUMENTS has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.

Sign Up to unlock NATIVE INSTRUMENTS' overall Customer Service score rated by its users and customers.

About NATIVE INSTRUMENTS's Customer Service

Address

Schlesische Str. 29-30, Berlin, MD


Website

http://www.native-instruments.com

Quick Insights into NATIVE INSTRUMENTS Customer Service

NATIVE INSTRUMENTS's Customer Service score was rated highest by customers ages 61-65, and rated lowest by customers from the Arts and Entertainment industry.

Sign Up to unlock insights into how customers have ranked NATIVE INSTRUMENTS' Customer Service score.

Ranked NATIVE INSTRUMENTS Customer Service the Highest

61-65
3.6
2 to 5 Years
3.1
Other
3.1

Ranked NATIVE INSTRUMENTS Customer Service the Lowest

Caucasian
1.7
5 to 10 Years
1.5
Arts and Entertainment
1.5

NATIVE INSTRUMENTS Customer Service Score by Gender

NATIVE INSTRUMENTS's Customer Service score was rated 2.3 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of NATIVE INSTRUMENTS.

Male

2.3/5

Female

N/A

NATIVE INSTRUMENTS Customer Service Score by Ethnicity

NATIVE INSTRUMENTS's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of NATIVE INSTRUMENTS.
0
20
40
60
80
100
Caucasian
1.7
Caucasian1.7
Other
3.1
Other3.1

NATIVE INSTRUMENTS Customer Service Score by Age

NATIVE INSTRUMENTS's Customer Service score was rated 3.6 stars by customers ages 61-65 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of NATIVE INSTRUMENTS.
0
20
40
60
80
100
61-65
3.6
61-653.6

NATIVE INSTRUMENTS Customer Service Score by Usage

NATIVE INSTRUMENTS's Customer Service score was rated the highest by customers who have used NATIVE INSTRUMENTS's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

2 to 5 Years
3.1
5 to 10 Years
1.5
Over 10 Years
2.8

NATIVE INSTRUMENTS Customer Service Score by Industry

NATIVE INSTRUMENTS's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
3
Arts and Entertainment
1.5

NATIVE INSTRUMENTS as an Employer

2.6/5

NATIVE INSTRUMENTS has a 2.6/5 stars for its overall company culture rated by their employees

  NATIVE INSTRUMENTS CEO
bottom
20%
CEO of NATIVE INSTRUMENTS

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

NATIVE INSTRUMENTS scored a -23 for Net Promoter Score and a -69 for Employee Net Promoter Score. NPS gauges how likely a customer of NATIVE INSTRUMENTS would recommend the brand to a friend. ENPS measures how likely NATIVE INSTRUMENTS employees would recommend working at NATIVE INSTRUMENTS to a friend.

Net Promoter Score

-23
NPS Score
30%Promoters
17%Passive
53%Detractors

Employee Net Promoter Score

-69
eNPS Score
0%Promoters
31%Passive
69%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail