23
NPS
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NBC
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About NBC's Brand
Brand at a Glance
82%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
NBC NPS
NBC's Net Promoter Score (NPS) is a 23 with 53% Promoters, 17% Passives, and 30% Detractors. Net Promoter Score tracks whether NBC's customers would recommend using the product based on a scale of -100 to 100.
NBC Overall NPS
| 53% | Promoters |
|---|---|
| 17% | Passives |
| 30% | Detractors |
NBC NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 13 | Jan 2022 | 13 |
Jun 2022 6 | Jun 2022 | 6 |
Aug 2022 12 | Aug 2022 | 12 |
Jan 2023 10 | Jan 2023 | 10 |
Mar 2023 14 | Mar 2023 | 14 |
Apr 2023 19 | Apr 2023 | 19 |
Jun 2023 21 | Jun 2023 | 21 |
Nov 2023 24 | Nov 2023 | 24 |
Apr 2024 20 | Apr 2024 | 20 |
May 2024 21 | May 2024 | 21 |
Mar 2025 28 | Mar 2025 | 28 |
Oct 2025 23 | Oct 2025 | 23 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
NBC NPS by Gender
Female customers rated NBC's NPS 40 points higher than Male customers.
Male
-40
NBC's NPS was rated -40 by Male customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Female
0
NBC's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
NBC NPS by Age
NBC's NPS was rated 0 points by customers ages 18-25 on Comparably.
NBC NPS by Usage
NBC's NPS was rated the highest by customers who have used NBC's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -67 | Less than 1 Year | -67 |
Over 10 Years 50 | Over 10 Years | 50 |
NBC Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of NBC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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NBC Customer Loyalty Score by Gender
NBC's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
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Male
100%
Yes
Female
100%
Yes
NBC Customer Loyalty Score by Age
NBC's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of NBC.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
NBC Customer Loyalty Score by Usage
NBC's Customer Loyalty score was rated 100% by customers who have used NBC's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.
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NBC Product Quality
3.8/5
NBC has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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NBC Product Information
NBC’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.nbcuniversal.com
- Company Size
- 10,000+ Employees
Quick Insights into NBC Product Quality
NBC's Product Quality score was rated highest by customers who have used NBC's products/services for Over 10 Years, and rated lowest by customers who have used NBC's products/services for Less than 1 Year.
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Ranked NBC Product Quality the Highest
Ranked NBC Product Quality the Lowest
NBC Product Quality Score by Gender
Female customers rated NBC's Product Quality score 0.1 stars higher than Male customers.
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Male
4.2/5
Female
4.3/5
NBC Product Quality Score by Age
NBC's Product Quality score was rated 4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of NBC.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
NBC Product Quality Score by Usage
NBC's Product Quality score was rated the highest by customers who have used NBC's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
NBC Pricing
NBC ROI & Value For Money
3.7/5
NBC has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into NBC ROI
NBC's ROI score was rated highest by customers who have used NBC's products/services for Over 10 Years, and rated lowest by customers who have used NBC's products/services for Less than 1 Year.
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Ranked NBC ROI the Highest
Ranked NBC ROI the Lowest
NBC ROI Score by Gender
Male customers rated NBC's ROI score 0.4 stars higher than Female customers.
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Male
4/5
Female
3.6/5
NBC ROI Score by Age
NBC's ROI score was rated 4.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of NBC.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
NBC ROI Score by Usage
NBC's ROI score was rated the highest by customers who have used NBC's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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NBC Customer Satisfaction (CSAT)
NBC Customer Satisfaction (CSAT) Score
85 / 100
NBC has an overall Customer Satisfaction score of 85 rated by its users and customers.
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Very Satisfied
31%
Satisfied
54%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into NBC Customer Satisfaction
NBC's Customer Satisfaction score was rated highest by Male customers.
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Ranked NBC Customer Satisfaction the Highest
NBC Customer Satisfaction Score by Gender
NBC's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of NBC.
100 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 100% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
NBC Customer Service
3.7/5
NBC has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About NBC's Customer Service
Website
http://www.nbcuniversal.com
Quick Insights into NBC Customer Service
NBC's Customer Service score was rated highest by customers who have used NBC's products/services for Over 10 Years, and rated lowest by customers who have used NBC's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked NBC's Customer Service score.
Ranked NBC Customer Service the Highest
Ranked NBC Customer Service the Lowest
NBC Customer Service Score by Gender
Male customers rated NBC's Customer Service score 0.2 stars higher than Female customers.
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Male
4/5
Female
3.8/5
NBC Customer Service Score by Age
NBC's Customer Service score was rated 4.3 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of NBC.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
NBC Customer Service Score by Usage
NBC's Customer Service score was rated the highest by customers who have used NBC's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
NBC as an Employer
Consumer vs. Employees
NBC scored a 23 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of NBC would recommend the brand to a friend. ENPS measures how likely NBC employees would recommend working at NBC to a friend.
Net Promoter Score
23
NPS Score
| 53% | Promoters |
|---|---|
| 17% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 38% | Promoters |
|---|---|
| 39% | Passive |
| 23% | Detractors |
