NetEase NPS & Customer Reviews | Comparably
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NetEase
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About NetEase's Brand

"NetEase provides web applications, community, communication and commerce products, solutions and services."

Brand at a Glance

73%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.3/5
Customer Service

NetEase NPS

NetEase's Net Promoter Score (NPS) is a 32 with 54% Promoters, 24% Passives, and 22% Detractors. Net Promoter Score tracks whether NetEase's customers would recommend using the product based on a scale of -100 to 100.

NetEase Overall NPS

32
NPS
54%Promoters
24%Passives
22%Detractors
NetEase Overall NPS

NetEase NPS Trend

-100
-50
0
50
100
Feb 2023
38
Feb 202338
Mar 2023
42
Mar 202342
Apr 2023
34
Apr 202334
Jun 2023
28
Jun 202328
Jul 2023
31
Jul 202331
Aug 2023
33
Aug 202333
Sep 2023
36
Sep 202336
Oct 2023
35
Oct 202335
Jan 2024
36
Jan 202436
Mar 2024
34
Mar 202434
Jul 2024
35
Jul 202435
Dec 2024
32
Dec 202432

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

NetEase NPS by Gender

Female customers rated NetEase's NPS 5 points higher than Male customers.

Male

20

NetEase's NPS was rated 20 by Male customers on Comparably.

50%
Promoters
20%
Passives
30%
Detractors

Female

25

NetEase's NPS was rated 25 by Female customers on Comparably.

50%
Promoters
25%
Passives
25%
Detractors

NetEase NPS by Ethnicity

NetEase's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
0
Caucasian0
Asian or Pacific Islander
40
Asian or Pacific Islander40

NetEase NPS by Age

NetEase's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

0
20
40
60
80
100
Promoters
56%
Passives
11%
Detractors
33%
18-2556%11%33%
Promoters
67%
Passives
33%
Detractors
0%
26-3067%33%0%

NetEase NPS by Usage

NetEase's NPS was rated the highest by customers who have used NetEase's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
1 to 2 Years
100
1 to 2 Years100
2 to 5 Years
43
2 to 5 Years43
5 to 10 Years
-67
5 to 10 Years-67

NetEase Customer Reviews

Out of the 5 NetEase customer reviews 3 were positive and 2 were constructive. NetEase customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I value NetEase's excellent performance in technological innovation and product design. In particular, I am deeply impressed with how NetEase continues to deliver high-quality games and apps. In addition, I also appreciate the company's support for culture and art, such as NetEase Cloud Music
What do you value most about this brand?
i am a teacher ok
What can this brand most improve?
This brand can improve their customer service.
What can this brand most improve?
nothing I'd like to say.
What do you value most about this brand?
There is always progress and diversity. Customer care is very good. High efficiency services

NetEase Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of NetEase users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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73
73%
27
27%
NetEase Customer Loyalty

NetEase Customer Loyalty Score by Gender

Male customers rated NetEase's Customer Loyalty score 4% higher than Female customers.

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Male
82%
Yes
Female
78%
Yes

NetEase Customer Loyalty Score by Ethnicity

NetEase's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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70
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander

NetEase Customer Loyalty Score by Age

NetEase's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
80%
18-2580%
26-30
100%
26-30100%

NetEase Customer Loyalty Score by Usage

NetEase's Customer Loyalty score was rated the highest by customers who have used NetEase's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
100%
2 to 5 Years
87%
5 to 10 Years
70%

NetEase Customer Loyalty Score by Industry

NetEase's Customer Loyalty score was rated 85% by Tech industry customers.

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Tech
85%

NetEase Product Quality

3.5/5

NetEase has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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NetEase Product Information

NetEase’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated NetEase's product the highest.

Website
http://www.netease.com/
Company Size
501-1,000 Employees

Industry

Tech
AdTech
Gaming

Quick Insights into NetEase Product Quality

NetEase's Product Quality score was rated highest by customers who have used NetEase's products/services for 1 to 2 Years, and rated lowest by customers who have used NetEase's products/services for 5 to 10 Years.

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Ranked NetEase Product Quality the Highest

1 to 2 Years
4.1
Tech
4.1
Male
3.8

Ranked NetEase Product Quality the Lowest

Caucasian
3.5
Female
3.2
5 to 10 Years
3

NetEase Product Quality Score by Gender

Male customers rated NetEase's Product Quality score 0.6 stars higher than Female customers.

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Male

3.8/5

Female

3.2/5

NetEase Product Quality Score by Ethnicity

NetEase's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of NetEase.
0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6

NetEase Product Quality Score by Age

NetEase's Product Quality score was rated 3.5 stars by customers ages 18-25 and customers ages 26-30 on Comparably.

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0
1
2
3
4
5
18-25
3.5
18-253.5
26-30
3.5
26-303.5

NetEase Product Quality Score by Usage

NetEase's Product Quality score was rated the highest by customers who have used NetEase's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
4.1
2 to 5 Years
3.7
5 to 10 Years
3

NetEase Product Quality Score by Industry

NetEase's Product Quality score was rated 4.1 stars by Tech industry customers.

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Tech
4.1

NetEase Pricing

NetEase ROI & Value For Money

3.4/5

NetEase has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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NetEase Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into NetEase ROI

NetEase's ROI score was rated highest by customers who have used NetEase's products/services for 1 to 2 Years, and rated lowest by customers who have used NetEase's products/services for 5 to 10 Years.

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Ranked NetEase ROI the Highest

1 to 2 Years
4.6
26-30
4
Asian or Pacific Islander
4

Ranked NetEase ROI the Lowest

Male
3.6
Caucasian
3.1
5 to 10 Years
2.5

NetEase ROI Score by Gender

Female customers rated NetEase's ROI score 0.1 stars higher than Male customers.

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Male

3.6/5

Female

3.7/5

NetEase ROI Score by Ethnicity

NetEase's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of NetEase.
0
1
2
3
4
5
Caucasian
3.1
Caucasian3.1
Asian or Pacific Islander
4
Asian or Pacific Islander4

NetEase ROI Score by Age

NetEase's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.6
18-253.6
26-30
4
26-304

NetEase ROI Score by Usage

NetEase's ROI score was rated the highest by customers who have used NetEase's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
4.6
2 to 5 Years
3.7
5 to 10 Years
2.5

NetEase ROI Score by Industry

NetEase's ROI score was rated 3.6 stars by Tech industry customers.

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Tech
3.6

NetEase Customer Satisfaction (CSAT)

NetEase Customer Satisfaction (CSAT) Score

60 / 100

NetEase has an overall Customer Satisfaction score of 60 rated by its users and customers.

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Very Satisfied25%
Satisfied35%
Neither Satisfied nor Dissatisfied20%
Dissatisfied10%
Very Dissatisfied10%
Very Satisfied
25%
Satisfied
35%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
10%
Very Dissatisfied
10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into NetEase Customer Satisfaction

NetEase's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by Female customers.

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Ranked NetEase Customer Satisfaction the Highest

Asian or Pacific Islander
80%
Male
78%
1 to 2 Years
75%

Ranked NetEase Customer Satisfaction the Lowest

Caucasian
67%
2 to 5 Years
60%
Female
34%

NetEase Customer Satisfaction Score by Gender

Male customers rated NetEase's Customer Satisfaction score 44 points higher than Female customers.

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78 / 100
Male
Very Satisfied
44%
Satisfied
34%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
11%
34 / 100
Female
Very Satisfied
0%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%

NetEase Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

NetEase's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100
Very Satisfied33%
Satisfied34%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

NetEase's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.

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80 / 100
Very Satisfied20%
Satisfied60%
Neither Satisfied nor Dissatisfied20%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%

NetEase Customer Satisfaction Score by Age

NetEase's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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0
20
40
60
80
100
18-25 CSAT Score
75%
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
18-2575%
26-30 CSAT Score
67%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
26-3067%

NetEase Customer Satisfaction Score by Usage

NetEase's Customer Satisfaction score was rated the highest by customers who have used NetEase's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
75
2 to 5 Years
60
5 to 10 Years
67

NetEase Customer Satisfaction Score by Industry

NetEase's Customer Satisfaction score was rated 75 points by Tech industry customers.

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Tech
75

NetEase Customer Service

3.3/5

NetEase has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About NetEase's Customer Service

Address

Belding, MI


Website

http://www.netease.com/

Quick Insights into NetEase Customer Service

NetEase's Customer Service score was rated highest by customers who have used NetEase's products/services for 1 to 2 Years, and rated lowest by customers who have used NetEase's products/services for 5 to 10 Years.

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Ranked NetEase Customer Service the Highest

1 to 2 Years
4.5
26-30
4
Female
4

Ranked NetEase Customer Service the Lowest

Male
3.3
Caucasian
3
5 to 10 Years
1.8

NetEase Customer Service Score by Gender

Female customers rated NetEase's Customer Service score 0.7 stars higher than Male customers.

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Male

3.3/5

Female

4/5

NetEase Customer Service Score by Ethnicity

NetEase's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3
Caucasian3
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9

NetEase Customer Service Score by Age

NetEase's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25
3.5
18-253.5
26-30
4
26-304

NetEase Customer Service Score by Usage

NetEase's Customer Service score was rated the highest by customers who have used NetEase's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
4.5
2 to 5 Years
3.8
5 to 10 Years
1.8

NetEase Customer Service Score by Industry

NetEase's Customer Service score was rated 3.6 stars by Tech industry customers.

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Tech
3.6

NetEase as an Employer

3.2/5

NetEase has a 3.2/5 stars for its overall company culture rated by their employees

  NetEase CEO
top
50%
CEO of NetEase

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

NetEase scored a 32 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of NetEase would recommend the brand to a friend. ENPS measures how likely NetEase employees would recommend working at NetEase to a friend.

Net Promoter Score

32
NPS Score
54%Promoters
24%Passive
22%Detractors

Employee Net Promoter Score

-15
eNPS Score
28%Promoters
29%Passive
43%Detractors

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