24
NPS
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Newell Brands
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About Newell Brands' Brand
Sanford (A Newell Rubbermaid Company) is a consumer goods company.
Brand at a Glance
66%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.7/5
Customer Service
Newell Brands NPS
Newell Brands's Net Promoter Score (NPS) is a 24 with 46% Promoters, 32% Passives, and 22% Detractors. Net Promoter Score tracks whether Newell Brands's customers would recommend using the product based on a scale of -100 to 100.
Newell Brands Overall NPS
| 46% | Promoters |
|---|---|
| 32% | Passives |
| 22% | Detractors |
Newell Brands NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 32 | Aug 2023 | 32 |
Sep 2023 29 | Sep 2023 | 29 |
Oct 2023 26 | Oct 2023 | 26 |
Feb 2024 23 | Feb 2024 | 23 |
Mar 2024 23 | Mar 2024 | 23 |
May 2024 24 | May 2024 | 24 |
Jun 2024 24 | Jun 2024 | 24 |
Jul 2024 25 | Jul 2024 | 25 |
Aug 2024 20 | Aug 2024 | 20 |
Sep 2024 23 | Sep 2024 | 23 |
Feb 2025 24 | Feb 2025 | 24 |
Apr 2025 23 | Apr 2025 | 23 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Newell Brands NPS by Gender
Female customers rated Newell Brands's NPS 24 points higher than Male customers.
Male
10
Newell Brands's NPS was rated 10 by Male customers on Comparably.
30%
Promoters
50%
Passives
20%
Detractors
Female
34
Newell Brands's NPS was rated 34 by Female customers on Comparably.
56%
Promoters
22%
Passives
22%
Detractors
Newell Brands NPS by Ethnicity
Newell Brands's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino 67 | Hispanic or Latino | 67 |
African American/Black 33 | African American/Black | 33 |
Newell Brands NPS by Age
Newell Brands's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Newell Brands NPS by Usage
Newell Brands's NPS was rated the highest by customers who have used Newell Brands's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 33 | 1 to 2 Years | 33 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 0 | Over 10 Years | 0 |
Newell Brands Customer Reviews
Out of the 5 Newell Brands customer reviews 5 were positive and 0 were constructive. Newell Brands customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Newell Brands Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Newell Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Newell Brands Customer Loyalty Score by Gender
Female customers rated Newell Brands's Customer Loyalty score 7% higher than Male customers.
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Male
73%
Yes
Female
80%
Yes
Newell Brands Customer Loyalty Score by Ethnicity
Newell Brands's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Newell Brands.
64
out of 100
Caucasian
100
out of 100
Hispanic or Latino
70
out of 100
African American/Black
Newell Brands Customer Loyalty Score by Age
Newell Brands's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Newell Brands.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
31-35 78% | 31-35 | 78% |
41-45 70% | 41-45 | 70% |
46-50 55% | 46-50 | 55% |
Newell Brands Customer Loyalty Score by Usage
Newell Brands's Customer Loyalty score was rated the highest by customers who have used Newell Brands's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Newell Brands Customer Loyalty Score by Industry
Newell Brands's Customer Loyalty score was rated 100% by both Accounting and Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Newell Brands Product Quality
3.8/5
Newell Brands has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Newell Brands Product Information
Newell Brands’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Newell Brands's product the highest. Reviewers from the Tech industry rated Newell Brands the lowest at 4.1.
- Company Size
- 10,000+ Employees
Industry
Tech
Ecommerce and Marketplaces
Hardware and Devices
Quick Insights into Newell Brands Product Quality
Newell Brands's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 46-50.
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Ranked Newell Brands Product Quality the Highest
Ranked Newell Brands Product Quality the Lowest
Newell Brands Product Quality Score by Gender
Female customers rated Newell Brands's Product Quality score 0.9 stars higher than Male customers.
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Male
3.4/5
Female
4.3/5
Newell Brands Product Quality Score by Ethnicity
Newell Brands's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Newell Brands.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 5 | African American/Black | 5 |
Newell Brands Product Quality Score by Age
Newell Brands's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Newell Brands.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
31-35 3.9 | 31-35 | 3.9 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2 | 46-50 | 2 |
Newell Brands Product Quality Score by Usage
Newell Brands's Product Quality score was rated the highest by customers who have used Newell Brands's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Newell Brands Product Quality Score by Industry
Newell Brands's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Newell Brands Pricing
Newell Brands ROI & Value For Money
3.8/5
Newell Brands has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Newell Brands' overall ROI score rated by its users and customers.
Newell Brands Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Newell Brands.
Quick Insights into Newell Brands ROI
Newell Brands's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 46-50.
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Ranked Newell Brands ROI the Highest
Ranked Newell Brands ROI the Lowest
Newell Brands ROI Score by Gender
Female customers rated Newell Brands's ROI score 1.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Newell Brands.
Male
3.3/5
Female
4.4/5
Newell Brands ROI Score by Ethnicity
Newell Brands's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Newell Brands.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.8 | African American/Black | 3.8 |
Newell Brands ROI Score by Age
Newell Brands's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Newell Brands.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
31-35 4 | 31-35 | 4 |
41-45 3 | 41-45 | 3 |
46-50 2.7 | 46-50 | 2.7 |
Newell Brands ROI Score by Usage
Newell Brands's ROI score was rated the highest by customers who have used Newell Brands's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Newell Brands ROI Score by Industry
Newell Brands's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Newell Brands Customer Satisfaction (CSAT)
Newell Brands Customer Satisfaction (CSAT) Score
76 / 100
Newell Brands has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
39%
Satisfied
37%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
5%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Newell Brands Customer Satisfaction
Newell Brands's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 46-50.
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Ranked Newell Brands Customer Satisfaction the Highest
Ranked Newell Brands Customer Satisfaction the Lowest
Newell Brands Customer Satisfaction Score by Gender
Female customers rated Newell Brands's Customer Satisfaction score 30 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Newell Brands.
56 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 0% | |
Very Dissatisfied | 22% |
86 / 100
FemaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Newell Brands Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Newell Brands' Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
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56 / 100
Very Satisfied
23%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
11%
CSAT according to Hispanic or Latino
Newell Brands' Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Newell Brands.
67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to African American/Black
Newell Brands' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Newell Brands.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Newell Brands Customer Satisfaction Score by Age
Newell Brands's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Newell Brands.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 33% |
Newell Brands Customer Satisfaction Score by Usage
Newell Brands's Customer Satisfaction score was rated the highest by customers who have used Newell Brands's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Newell Brands Customer Satisfaction Score by Industry
Newell Brands's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"scoreClassName": "",
"scoreLabel": 67
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}Newell Brands Customer Service
3.7/5
Newell Brands has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Newell Brands' overall Customer Service score rated by its users and customers.
About Newell Brands's Customer Service
Address
Atlanta, GA
Website
http://www.newellrubbermaid.com
Quick Insights into Newell Brands Customer Service
Newell Brands's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 46-50.
Sign Up to unlock insights into how customers have ranked Newell Brands' Customer Service score.
Ranked Newell Brands Customer Service the Highest
Ranked Newell Brands Customer Service the Lowest
Newell Brands Customer Service Score by Gender
Female customers rated Newell Brands's Customer Service score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Newell Brands.
Male
3.2/5
Female
4.4/5
Newell Brands Customer Service Score by Ethnicity
Newell Brands's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Newell Brands.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.3 | African American/Black | 4.3 |
Newell Brands Customer Service Score by Age
Newell Brands's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Newell Brands.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
31-35 4 | 31-35 | 4 |
41-45 3 | 41-45 | 3 |
46-50 2.6 | 46-50 | 2.6 |
Newell Brands Customer Service Score by Usage
Newell Brands's Customer Service score was rated the highest by customers who have used Newell Brands's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Newell Brands Customer Service Score by Industry
Newell Brands's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Newell Brands as an Employer
3.0/5
Newell Brands has a 3.0/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Newell Brands scored a 24 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Newell Brands would recommend the brand to a friend. ENPS measures how likely Newell Brands employees would recommend working at Newell Brands to a friend.
Net Promoter Score
24
NPS Score
| 46% | Promoters |
|---|---|
| 32% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 30% | Promoters |
|---|---|
| 22% | Passive |
| 48% | Detractors |
