-7
NPS
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Nexstar Broadcasting Group
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About Nexstar Broadcasting Group's Brand
Nexstar Broadcasting Group, Inc., is one of the nation’s leading diversified media companies.
Brand at a Glance
69%
Customer Loyalty
3.5/5
Product Quality
3.7/5
Pricing
3.5/5
Customer Service
Nexstar Broadcasting Group NPS
Nexstar Broadcasting Group's Net Promoter Score (NPS) is a -7 with 43% Promoters, 7% Passives, and 50% Detractors. Net Promoter Score tracks whether Nexstar Broadcasting Group's customers would recommend using the product based on a scale of -100 to 100.
Nexstar Broadcasting Group Overall NPS
| 43% | Promoters |
|---|---|
| 7% | Passives |
| 50% | Detractors |
Nexstar Broadcasting Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 100 | Jan 2021 | 100 |
Feb 2021 0 | Feb 2021 | 0 |
Jun 2021 -33 | Jun 2021 | -33 |
Sep 2021 -40 | Sep 2021 | -40 |
Apr 2022 -1 | Apr 2022 | -1 |
Jun 2022 -13 | Jun 2022 | -13 |
Aug 2022 -22 | Aug 2022 | -22 |
Jan 2023 -30 | Jan 2023 | -30 |
Jul 2023 -36 | Jul 2023 | -36 |
Aug 2023 -25 | Aug 2023 | -25 |
Apr 2024 -16 | Apr 2024 | -16 |
Sep 2025 -8 | Sep 2025 | -8 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nexstar Broadcasting Group Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Nexstar Broadcasting Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Nexstar Broadcasting Group Product Quality
3.5/5
Nexstar Broadcasting Group has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Nexstar Broadcasting Group's overall Product Quality score rated by its users and customers.
Nexstar Broadcasting Group Product Information
Nexstar Broadcasting Group’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.nexstar.tv
- Company Size
- 51-200 Employees
Industry
Tech
AdTech
Business Services
Content
Media
Social
Sports & Entertainment
Nexstar Broadcasting Group Pricing
Nexstar Broadcasting Group ROI & Value For Money
3.7/5
Nexstar Broadcasting Group has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Nexstar Broadcasting Group's overall ROI score rated by its users and customers.
Nexstar Broadcasting Group Customer Satisfaction (CSAT)
Nexstar Broadcasting Group Customer Satisfaction (CSAT) Score
57 / 100
Nexstar Broadcasting Group has an overall Customer Satisfaction score of 57 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
57%
Satisfied
0%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Nexstar Broadcasting Group Customer Service
3.5/5
Nexstar Broadcasting Group has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Nexstar Broadcasting Group's overall Customer Service score rated by its users and customers.
About Nexstar Broadcasting Group's Customer Service
Address
5215 North O'Connor Blvd., Suite 1400, Irving, TX
Website
http://www.nexstar.tv
Phone Number
(972) 373-8800
Nexstar Broadcasting Group as an Employer
2.5/5
Nexstar Broadcasting Group has a 2.5/5 stars for its overall company culture rated by their employees
bottom
5%
CEO of Nexstar Broadcasting Group
In the Bottom 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Nexstar Broadcasting Group scored a -7 for Net Promoter Score and a -69 for Employee Net Promoter Score. NPS gauges how likely a customer of Nexstar Broadcasting Group would recommend the brand to a friend. ENPS measures how likely Nexstar Broadcasting Group employees would recommend working at Nexstar Broadcasting Group to a friend.
Net Promoter Score
-7
NPS Score
| 43% | Promoters |
|---|---|
| 7% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-69
eNPS Score
| 10% | Promoters |
|---|---|
| 11% | Passive |
| 79% | Detractors |
