45
NPS
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Nissan North America
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About Nissan North America's Brand
Brand at a Glance
55%
Customer Loyalty
4/5
Product Quality
3.2/5
Pricing
3.1/5
Customer Service
Nissan North America NPS
Nissan North America's Net Promoter Score (NPS) is a 45 with 67% Promoters, 11% Passives, and 22% Detractors. Net Promoter Score tracks whether Nissan North America's customers would recommend using the product based on a scale of -100 to 100.
Nissan North America Overall NPS
| 67% | Promoters |
|---|---|
| 11% | Passives |
| 22% | Detractors |
Nissan North America NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2020 100 | Dec 2020 | 100 |
Apr 2022 100 | Apr 2022 | 100 |
Nov 2022 33 | Nov 2022 | 33 |
Sep 2023 60 | Sep 2023 | 60 |
Oct 2023 33 | Oct 2023 | 33 |
Dec 2023 29 | Dec 2023 | 29 |
Jan 2024 37 | Jan 2024 | 37 |
Jul 2024 44 | Jul 2024 | 44 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nissan North America Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Nissan North America users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Nissan North America Product Quality
4/5
Nissan North America has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Nissan North America Product Information
Nissan North America’s product quality score is a 4 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Nissan North America Pricing
Nissan North America ROI & Value For Money
3.2/5
Nissan North America has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Nissan North America Customer Satisfaction (CSAT)
Nissan North America Customer Satisfaction (CSAT) Score
60 / 100
Nissan North America has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Nissan North America Customer Service
3.1/5
Nissan North America has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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Nissan North America as an Employer
Consumer vs. Employees
Nissan North America scored a 45 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Nissan North America would recommend the brand to a friend. ENPS measures how likely Nissan North America employees would recommend working at Nissan North America to a friend.
Net Promoter Score
45
NPS Score
| 67% | Promoters |
|---|---|
| 11% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
18
eNPS Score
| 50% | Promoters |
|---|---|
| 18% | Passive |
| 32% | Detractors |
