Nite Ize NPS & Customer Reviews | Comparably
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Nite Ize
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About Nite Ize's Brand

Nite Ize products and brands strive to exemplify problem/solution based products with quality and performance at the core.

Brand at a Glance

93%
Customer Loyalty
4.4/5
Product Quality
4.3/5
Pricing
4.4/5
Customer Service

Nite Ize NPS

Nite Ize's Net Promoter Score (NPS) is a 79 with 79% Promoters, 21% Passives, and 0% Detractors. Net Promoter Score tracks whether Nite Ize's customers would recommend using the product based on a scale of -100 to 100.

Nite Ize Overall NPS

79
NPS
79%Promoters
21%Passives
0%Detractors
Nite Ize Overall NPS

Nite Ize NPS Trend

-100
-50
0
50
100
Aug 2020
100
Aug 2020100
Nov 2021
100
Nov 2021100
Jan 2022
100
Jan 2022100
May 2022
100
May 2022100
Aug 2022
80
Aug 202280
Sep 2022
83
Sep 202283
Nov 2022
85
Nov 202285
Jan 2023
88
Jan 202388
Feb 2023
90
Feb 202390
Jun 2023
83
Jun 202383
Sep 2023
76
Sep 202376
Apr 2024
78
Apr 202478

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Nite Ize NPS by Gender

Nite Ize's NPS was rated 80 by Male customers on Comparably.

Male

80

Nite Ize's NPS was rated 80 by Male customers on Comparably.

80%
Promoters
20%
Passives
0%
Detractors

Female

N/A

Nite Ize's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

Nite Ize NPS by Ethnicity

Nite Ize's NPS was rated 100 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
100
Caucasian100

Nite Ize NPS by Usage

Nite Ize's NPS was rated 75 points by customers who have used Nite Ize's products/services for 5 to 10 Years.

-100
-50
0
50
100
5 to 10 Years
75
5 to 10 Years75

Nite Ize Customer Reviews

What do you value most about this brand?
Innovative products and quality and durability.

Nite Ize Customer Loyalty

93%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

93% of Nite Ize users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

93
93%
7
7%
Nite Ize Customer Loyalty

Nite Ize Customer Loyalty Score by Gender

Nite Ize's Customer Loyalty score was rated 100 by Male customers on Comparably.

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Male
100%
Yes
Female
N/A
Yes

Nite Ize Customer Loyalty Score by Ethnicity

Nite Ize's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

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100
out of 100
Caucasian

Nite Ize Customer Loyalty Score by Usage

Nite Ize's Customer Loyalty score was rated 100% by customers who have used Nite Ize's products/services for 5 to 10 Years.

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5 to 10 Years
100%

Nite Ize Product Quality

4.4/5

Nite Ize has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.

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Nite Ize Product Information

Nite Ize’s product quality score is a 4.4 out of 5 as rated by its users and customers.

Website
http://www.niteize.com/
Company Size
501-1,000 Employees

Quick Insights into Nite Ize Product Quality

Nite Ize's Product Quality score was rated highest by Caucasian customers.

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Ranked Nite Ize Product Quality the Highest

Caucasian
5
Male
4.8
5 to 10 Years
4.7

Nite Ize Product Quality Score by Gender

Nite Ize's Product Quality score was rated 4.8 by Male customers on Comparably.

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Male

4.8/5

Female

N/A

Nite Ize Product Quality Score by Ethnicity

Nite Ize's Product Quality score was rated 5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Nite Ize.
0
1
2
3
4
5
Caucasian
5
Caucasian5

Nite Ize Product Quality Score by Usage

Nite Ize's Product Quality score was rated 4.7 stars by customers who have used Nite Ize's products/services for 5 to 10 Years.

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5 to 10 Years
4.7

Nite Ize Pricing

Nite Ize ROI & Value For Money

4.3/5

Nite Ize has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.

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Quick Insights into Nite Ize ROI

Nite Ize's ROI score was rated highest by Caucasian customers.

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Ranked Nite Ize ROI the Highest

Caucasian
5
Male
4.7
5 to 10 Years
4.6

Nite Ize ROI Score by Gender

Nite Ize's ROI score was rated 4.7 by Male customers on Comparably.

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Male

4.7/5

Female

N/A

Nite Ize ROI Score by Ethnicity

Nite Ize's ROI score was rated 5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Nite Ize.
0
1
2
3
4
5
Caucasian
5
Caucasian5

Nite Ize ROI Score by Usage

Nite Ize's ROI score was rated 4.6 stars by customers who have used Nite Ize's products/services for 5 to 10 Years.

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5 to 10 Years
4.6

Nite Ize Customer Satisfaction (CSAT)

Nite Ize Customer Satisfaction (CSAT) Score

100 / 100

Nite Ize has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied75%
Satisfied25%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Nite Ize Customer Satisfaction

Nite Ize's Customer Satisfaction score was rated highest by customers who have used Nite Ize's products/services for 5 to 10 Years.

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Ranked Nite Ize Customer Satisfaction the Highest

5 to 10 Years
100%
Caucasian
100%
Male
100%

Nite Ize Customer Satisfaction Score by Gender

Nite Ize's Customer Satisfaction score was rated 100 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Nite Ize.
100 / 100
Male
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Nite Ize Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Nite Ize's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Nite Ize.
100 / 100
Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Nite Ize Customer Satisfaction Score by Usage

Nite Ize's Customer Satisfaction score was rated 100 points by customers who have used Nite Ize's products/services for 5 to 10 Years.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

5 to 10 Years
100

Nite Ize Customer Service

4.4/5

Nite Ize has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.

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About Nite Ize's Customer Service

Address

5660 Central Avenue, Boulder, CO


Website

http://www.niteize.com/


Phone Number

13034492576

Quick Insights into Nite Ize Customer Service

Nite Ize's Customer Service score was rated highest by Caucasian customers.

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Ranked Nite Ize Customer Service the Highest

Caucasian
5
Male
4.7
5 to 10 Years
4.6

Nite Ize Customer Service Score by Gender

Nite Ize's Customer Service score was rated 4.7 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Nite Ize.

Male

4.7/5

Female

N/A

Nite Ize Customer Service Score by Ethnicity

Nite Ize's Customer Service score was rated 5 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Nite Ize.
0
20
40
60
80
100
Caucasian
5
Caucasian5

Nite Ize Customer Service Score by Usage

Nite Ize's Customer Service score was rated 4.6 stars by customers who have used Nite Ize's products/services for 5 to 10 Years.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

5 to 10 Years
4.6

Nite Ize as an Employer

4.7/5

Nite Ize has a 4.7/5 stars for its overall company culture rated by their employees

  Nite Ize CEO
top
10%
CEO of Nite Ize

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Nite Ize scored a 79 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Nite Ize would recommend the brand to a friend. ENPS measures how likely Nite Ize employees would recommend working at Nite Ize to a friend.

Net Promoter Score

79
NPS Score
79%Promoters
21%Passive
0%Detractors

Employee Net Promoter Score

0
eNPS Score
43%Promoters
14%Passive
43%Detractors

Global Ranking Snapshot

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