

Nite Ize products and brands strive to exemplify problem/solution based products with quality and performance at the core.
Nite Ize's Net Promoter Score (NPS) is a 79 with 79% Promoters, 21% Passives, and 0% Detractors. Net Promoter Score tracks whether Nite Ize's customers would recommend using the product based on a scale of -100 to 100.
| 79% | Promoters |
|---|---|
| 21% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 100 | Aug 2020 | 100 |
Nov 2021 100 | Nov 2021 | 100 |
Jan 2022 100 | Jan 2022 | 100 |
May 2022 100 | May 2022 | 100 |
Aug 2022 80 | Aug 2022 | 80 |
Sep 2022 83 | Sep 2022 | 83 |
Nov 2022 85 | Nov 2022 | 85 |
Jan 2023 88 | Jan 2023 | 88 |
Feb 2023 90 | Feb 2023 | 90 |
Jun 2023 83 | Jun 2023 | 83 |
Sep 2023 76 | Sep 2023 | 76 |
Apr 2024 78 | Apr 2024 | 78 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nite Ize's NPS was rated 80 by Male customers on Comparably.
Nite Ize's NPS was rated 80 by Male customers on Comparably.
Nite Ize's NPS is not yet rated by Female customers.
Nite Ize's NPS was rated 100 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Nite Ize's NPS was rated 75 points by customers who have used Nite Ize's products/services for 5 to 10 Years.
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 75 | 5 to 10 Years | 75 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
93% of Nite Ize users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Nite Ize's Customer Loyalty score was rated 100 by Male customers on Comparably.
Nite Ize's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Nite Ize's Customer Loyalty score was rated 100% by customers who have used Nite Ize's products/services for 5 to 10 Years.
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Nite Ize has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Nite Ize’s product quality score is a 4.4 out of 5 as rated by its users and customers.
Nite Ize's Product Quality score was rated highest by Caucasian customers.
Nite Ize's Product Quality score was rated 4.8 by Male customers on Comparably.
Nite Ize's Product Quality score was rated 5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Nite Ize's Product Quality score was rated 4.7 stars by customers who have used Nite Ize's products/services for 5 to 10 Years.
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Nite Ize has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Nite Ize's ROI score was rated highest by Caucasian customers.
Nite Ize's ROI score was rated 4.7 by Male customers on Comparably.
Nite Ize's ROI score was rated 5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Nite Ize's ROI score was rated 4.6 stars by customers who have used Nite Ize's products/services for 5 to 10 Years.
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Nite Ize has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Nite Ize's Customer Satisfaction score was rated highest by customers who have used Nite Ize's products/services for 5 to 10 Years.
Nite Ize's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Very Satisfied | 75% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Nite Ize's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Nite Ize's Customer Satisfaction score was rated 100 points by customers who have used Nite Ize's products/services for 5 to 10 Years.
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Nite Ize has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.
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5660 Central Avenue, Boulder, CO
http://www.niteize.com/
13034492576
Nite Ize's Customer Service score was rated highest by Caucasian customers.
Nite Ize's Customer Service score was rated 4.7 by Male customers on Comparably.
Nite Ize's Customer Service score was rated 5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Nite Ize's Customer Service score was rated 4.6 stars by customers who have used Nite Ize's products/services for 5 to 10 Years.
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Nite Ize scored a 79 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Nite Ize would recommend the brand to a friend. ENPS measures how likely Nite Ize employees would recommend working at Nite Ize to a friend.
| 79% | Promoters |
|---|---|
| 21% | Passive |
| 0% | Detractors |
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |