40
NPS
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NJOY
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About NJOY's Brand
NJOY is an electronic cigarette brand that aims to replace traditional tobacco products.
Brand at a Glance
87%
Customer Loyalty
3.9/5
Product Quality
3.5/5
Pricing
3.8/5
Customer Service
NJOY CMO
Jeff Rubenstein
Jeff Rubenstein serves as the Chief Marketing Officer of NJOY Electronic Cigarettes. Jeff started at NJOY Electronic Cigarettes in September of 2018. Jeff currently resides in the Greater New York City Area.
NJOY NPS
NJOY's Net Promoter Score (NPS) is a 40 with 60% Promoters, 20% Passives, and 20% Detractors. Net Promoter Score tracks whether NJOY's customers would recommend using the product based on a scale of -100 to 100.
NJOY Overall NPS
| 60% | Promoters |
|---|---|
| 20% | Passives |
| 20% | Detractors |
NJOY NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 100 | Oct 2020 | 100 |
Apr 2021 100 | Apr 2021 | 100 |
Jun 2021 66 | Jun 2021 | 66 |
Oct 2022 25 | Oct 2022 | 25 |
Jan 2024 40 | Jan 2024 | 40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
NJOY Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of NJOY users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
NJOY Product Quality
3.9/5
NJOY has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock NJOY's overall Product Quality score rated by its users and customers.
NJOY Product Information
NJOY’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.njoy.com
- Company Size
- 51-200 Employees
Industry
Tech
Hardware and Devices
Healthcare
NJOY Pricing
NJOY ROI & Value For Money
3.5/5
NJOY has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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NJOY Customer Satisfaction (CSAT)
NJOY Customer Satisfaction (CSAT) Score
50 / 100
NJOY has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
NJOY Customer Service
3.8/5
NJOY has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About NJOY's Customer Service
Address
15211 N Kierland Blvd, Suite 200, Scottsdale, AZ
Website
http://www.njoy.com
Phone Number
480-305-7950
Consumer vs. Employees
NJOY scored a 40 for Net Promoter Score and a 67 for Employee Net Promoter Score. NPS gauges how likely a customer of NJOY would recommend the brand to a friend. ENPS measures how likely NJOY employees would recommend working at NJOY to a friend.
Net Promoter Score
40
NPS Score
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
67
eNPS Score
| 67% | Promoters |
|---|---|
| 33% | Passive |
| 0% | Detractors |
