40
NPS
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North American Lighting
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About North American Lighting's Brand
North American Lighting (NAL) is the largest automotive lighting manufacturer in North America.
Brand at a Glance
100%
Customer Loyalty
3.3/5
Product Quality
4.5/5
Pricing
5/5
Customer Service
North American Lighting NPS
North American Lighting's Net Promoter Score (NPS) is a 40 with 60% Promoters, 20% Passives, and 20% Detractors. Net Promoter Score tracks whether North American Lighting's customers would recommend using the product based on a scale of -100 to 100.
North American Lighting Overall NPS
| 60% | Promoters |
|---|---|
| 20% | Passives |
| 20% | Detractors |
North American Lighting NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 100 | Aug 2022 | 100 |
Nov 2022 0 | Nov 2022 | 0 |
Jan 2023 33 | Jan 2023 | 33 |
Nov 2023 25 | Nov 2023 | 25 |
Dec 2023 40 | Dec 2023 | 40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
North American Lighting Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of North American Lighting users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
North American Lighting Product Quality
3.3/5
North American Lighting has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock North American Lighting's overall Product Quality score rated by its users and customers.
North American Lighting Product Information
North American Lighting’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.nal.com
- Company Size
- 5,001-10,000 Employees
Industry
Automotive and Transportation
North American Lighting Pricing
North American Lighting ROI & Value For Money
4.5/5
North American Lighting has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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North American Lighting Customer Satisfaction (CSAT)
North American Lighting Customer Satisfaction (CSAT) Score
50 / 100
North American Lighting has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
North American Lighting Customer Service
5/5
North American Lighting has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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About North American Lighting's Customer Service
Address
2275 South Main Street, Paris, IL 61944
Website
http://www.nal.com
Phone Number
217-465-6600x7429
North American Lighting as an Employer
Consumer vs. Employees
North American Lighting scored a 40 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of North American Lighting would recommend the brand to a friend. ENPS measures how likely North American Lighting employees would recommend working at North American Lighting to a friend.
Net Promoter Score
40
NPS Score
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
-9
eNPS Score
| 27% | Promoters |
|---|---|
| 37% | Passive |
| 36% | Detractors |
