-63
NPS
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Novanta
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About Novanta's Brand
Novanta designs, develops, manufactures, and sells precision photonic and motion control components.
Brand at a Glance
60%
Customer Loyalty
2.8/5
Product Quality
2.9/5
Pricing
2.8/5
Customer Service
Novanta NPS
Novanta's Net Promoter Score (NPS) is a -63 with 12% Promoters, 13% Passives, and 75% Detractors. Net Promoter Score tracks whether Novanta's customers would recommend using the product based on a scale of -100 to 100.
Novanta Overall NPS
| 12% | Promoters |
|---|---|
| 13% | Passives |
| 75% | Detractors |
Novanta NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 0 | Jun 2022 | 0 |
Oct 2022 -50 | Oct 2022 | -50 |
Nov 2022 0 | Nov 2022 | 0 |
Jan 2023 -25 | Jan 2023 | -25 |
Aug 2023 -40 | Aug 2023 | -40 |
Apr 2024 -51 | Apr 2024 | -51 |
Jun 2024 -57 | Jun 2024 | -57 |
Jul 2024 -63 | Jul 2024 | -63 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Novanta Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Novanta users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Novanta Product Quality
2.8/5
Novanta has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Novanta's overall Product Quality score rated by its users and customers.
Novanta Product Information
Novanta’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- https://www.novanta.com
- Company Size
- 201-500 Employees
Industry
Tech
Business Services
Enterprise
Hardware and Devices
SaaS
Novanta Pricing
Novanta ROI & Value For Money
2.9/5
Novanta has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Novanta's overall ROI score rated by its users and customers.
Novanta Customer Satisfaction (CSAT)
Novanta Customer Satisfaction (CSAT) Score
34 / 100
Novanta has an overall Customer Satisfaction score of 34 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
49%
Dissatisfied
0%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Novanta Customer Service
2.8/5
Novanta has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Novanta's overall Customer Service score rated by its users and customers.
About Novanta's Customer Service
Address
Bedford, MA 01730
Website
https://www.novanta.com
Phone Number
(781)266-5700
Novanta as an Employer
2.3/5
Novanta has a 2.3/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Novanta scored a -63 for Net Promoter Score and a -72 for Employee Net Promoter Score. NPS gauges how likely a customer of Novanta would recommend the brand to a friend. ENPS measures how likely Novanta employees would recommend working at Novanta to a friend.
Net Promoter Score
-63
NPS Score
| 12% | Promoters |
|---|---|
| 13% | Passive |
| 75% | Detractors |
Employee Net Promoter Score
-72
eNPS Score
| 14% | Promoters |
|---|---|
| 0% | Passive |
| 86% | Detractors |
