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About Novella's Brand

Novella Clinical (Novella), a full-service clinical research organization (CRO) focused primarily on emerging oncology customers.

Brand at a Glance

100%
Customer Loyalty
1.5/5
Product Quality
1.5/5
Pricing
2/5
Customer Service

Novella NPS

Novella's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Novella's customers would recommend using the product based on a scale of -100 to 100.

Novella Overall NPS

-100
NPS
0%Promoters
0%Passives
100%Detractors
Novella Overall NPS

Novella NPS Trend

-100
-50
0
50
100
Jan 2021
-100
Jan 2021-100
Mar 2022
-100
Mar 2022-100

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Novella Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of Novella users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

100
100%
0
0%
Novella Customer Loyalty

Novella Product Quality

1.5/5

Novella has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.

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Novella Product Information

Novella’s product quality score is a 1.5 out of 5 as rated by its users and customers.

Website
http://novellaclinical.com/
Company Size
501-1,000 Employees

Industry

Tech
Biotech and Pharmaceuticals
Healthcare

Novella Pricing

Novella ROI & Value For Money

1.5/5

Novella has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.

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Novella Customer Satisfaction (CSAT)

Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied100%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
100%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Novella Customer Service

2/5

Novella has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.

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About Novella's Customer Service

Address

1700 Perimeter Park Drive, Morrisville, NC 27560


Website

http://novellaclinical.com/


Phone Number

19193131455

Novella as an Employer

3.3/5

Novella has a 3.3/5 stars for its overall company culture rated by their employees

  Novella CEO
bottom
35%
CEO of Novella

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Novella scored a -100 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Novella would recommend the brand to a friend. ENPS measures how likely Novella employees would recommend working at Novella to a friend.

Net Promoter Score

-100
NPS Score
0%Promoters
0%Passive
100%Detractors

Employee Net Promoter Score

-34
eNPS Score
33%Promoters
0%Passive
67%Detractors

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