

Born in 1967, Novotel is a 4-star international midscale brand for business and leisure travelers.
Novotel Hotels's Net Promoter Score (NPS) is a 19 with 49% Promoters, 21% Passives, and 30% Detractors. Net Promoter Score tracks whether Novotel Hotels's customers would recommend using the product based on a scale of -100 to 100.
| 49% | Promoters |
|---|---|
| 21% | Passives |
| 30% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2024 21 | Mar 2024 | 21 |
Apr 2024 23 | Apr 2024 | 23 |
Jun 2024 20 | Jun 2024 | 20 |
Jul 2024 17 | Jul 2024 | 17 |
Aug 2024 20 | Aug 2024 | 20 |
Sep 2024 20 | Sep 2024 | 20 |
Oct 2024 20 | Oct 2024 | 20 |
Dec 2024 19 | Dec 2024 | 19 |
Jan 2025 17 | Jan 2025 | 17 |
Feb 2025 19 | Feb 2025 | 19 |
Jul 2025 18 | Jul 2025 | 18 |
Aug 2025 20 | Aug 2025 | 20 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Novotel Hotels's NPS 30 points higher than Male customers.
Novotel Hotels's NPS was rated by Male customers on Comparably.
Novotel Hotels's NPS was rated 30 by Female customers on Comparably.
Novotel Hotels's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Other -20 | Other | -20 |
Novotel Hotels's NPS was rated 17 points by customers ages 18-25 on Comparably.
Novotel Hotels's NPS was rated the highest by customers who have used Novotel Hotels's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 29 | 1 to 2 Years | 29 |
Out of the 3 Novotel Hotels customer reviews 2 were positive and 1 was constructive. Novotel Hotels customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Novotel Hotels users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Novotel Hotels's Customer Loyalty score 12% higher than Male customers.
Novotel Hotels's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Novotel Hotels's Customer Loyalty score was rated 85% by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
Novotel Hotels's Customer Loyalty score was rated the highest by customers who have used Novotel Hotels's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Novotel Hotels has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Novotel Hotels' overall Product Quality score rated by its users and customers.
Novotel Hotels’s product quality score is a 4.1 out of 5 as rated by its users and customers.
Novotel Hotels's Product Quality score was rated highest by customers who have used Novotel Hotels's products/services for Less than 1 Year, and rated lowest by Asian or Pacific Islander customers.
Female customers rated Novotel Hotels's Product Quality score 0.2 stars higher than Male customers.
Novotel Hotels's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.8 | Other | 4.8 |
Novotel Hotels's Product Quality score was rated 4.6 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Novotel Hotels's Product Quality score was rated the highest by customers who have used Novotel Hotels's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Novotel Hotels has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Novotel Hotels' overall ROI score rated by its users and customers.
Novotel Hotels's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
Male customers rated Novotel Hotels's ROI score 0.1 stars higher than Female customers.
Novotel Hotels's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.4 | Other | 3.4 |
Novotel Hotels's ROI score was rated 3.8 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
Novotel Hotels's ROI score was rated the highest by customers who have used Novotel Hotels's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Novotel Hotels has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Novotel Hotels's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Male customers.
Female customers rated Novotel Hotels's Customer Satisfaction score 50 points higher than Male customers.
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Novotel Hotels' Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.
Novotel Hotels' Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
Novotel Hotels's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Novotel Hotels's Customer Satisfaction score was rated the highest by customers who have used Novotel Hotels's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Novotel Hotels has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Novotel Hotels' overall Customer Service score rated by its users and customers.
http://www.novotel.com/
86 10 5829 6666
Novotel Hotels's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
Female customers rated Novotel Hotels's Customer Service score 0.6 stars higher than Male customers.
Novotel Hotels's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3 | Other | 3 |
Novotel Hotels's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
Novotel Hotels's Customer Service score was rated the highest by customers who have used Novotel Hotels's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Novotel Hotels scored a 19 for Net Promoter Score and a 41 for Employee Net Promoter Score. NPS gauges how likely a customer of Novotel Hotels would recommend the brand to a friend. ENPS measures how likely Novotel Hotels employees would recommend working at Novotel Hotels to a friend.
| 49% | Promoters |
|---|---|
| 21% | Passive |
| 30% | Detractors |
| 59% | Promoters |
|---|---|
| 23% | Passive |
| 18% | Detractors |